By the end of the year, Aurora Media's overall performance was really fruitful, with a total revenue of more than 3 billion Hong Kong dollars, of which the most important thing was that ATV contributed a super high revenue - 1.5 billion yuan in revenue that year!

Liu Ruoyi's introduction of pure entertainment routes, coupled with the popularity of the Pearl River Delta and satellite TV in the mainland and the rapid growth of the population in Asia.

With the popular variety show and TV drama channels, ATV's advertising revenue has begun to grow in a breakthrough.

The second largest revenue contributor department is Qionghai Satellite TV, their business development in 2003 is also quite amazing, variety channels and TV dramas with invincible ratings won nearly 900 million revenue.

It's just that the foundation of Qionghai Satellite TV is too shallow, and no matter how high the ratings are, the advertising revenue will not be able to obtain a high price that matches the ratings for a while.

It's just that in the second half of 2003, Qionghai Satellite TV's advertising finally began to improve, and if the ratings are maintained in the future, I believe that the revenue will increase greatly.

It's just that this side is only a channel partnership with Qionghai Satellite TV, and a considerable part of this revenue will be divided into Qionghai Satellite TV, so the real revenue cannot be compared with ATV.

However, what is worrying is that the success of Qionghai Satellite TV's TV drama channel and variety shows has made Qionghai Satellite TV's senior management have some bad ideas.

Judging from the cooperation and negotiation between Liu Yang and Qionghai Satellite TV in the new year, the two sides have certain obstacles to the continued implementation of the agreement.

Huge interests affect the changes in people's hearts in all aspects, although the elders of the Chu Luo family are still in Qionghai, but this matter is really to be involved, there is room for operation.

Therefore, in 2004, whether Qionghai Satellite TV could continue to contribute more revenue to Aurora Media is really hard to say, this business is the most unreliable among the major sections of Aurora Media.

Now the senior management of Aurora Media is fortunate that Liu Ruoyi adhered to the principle of separation of production and broadcasting, and put the copyright and production rights of "Super Girl" and venture capital variety shows under the banner of Aurora Culture.

Now this part of the copyright is also firmly in the hands of Aurora Media, if there are really people on Qionghai Satellite TV, they don't open their eyes.

Aurora Media is a big deal and scattered, and it is looking for a cooperative TV station again.

Qionghai Satellite TV was originally the youngest little brother in the provincial satellite TV, and its strength was also the weakest, and they didn't suffer at all by making money by making money at Aurora.

If there is no Aurora Culture (Aurora Media) and develops according to their own funds, it is estimated that they have not yet stepped out of the coverage of that island.

In addition to a satellite TV qualification and a group of useless people, why does Qionghai Satellite TV compete in the mainland market with many satellite TVs?

According to the original time and space, their best development path is to take out their qualifications and cooperate with others, so that they can barely survive.

Aurora Culture suddenly brought fire to these benefits of theirs If they don't cherish it, Liu Ruoyi doesn't mind terminating the partnership early, or not terminating it, but withdrawing the ace show.

The remaining empty shell, without the support of popular variety shows, and then broadcast some TV series that have been broadcast once or twice by other TV stations, I believe that in less than half a year, Satellite TV, the weak and the strong, will forget the glory of Qionghai Satellite TV.

Therefore, in the face of temporary problems, Liu Ruoyi is not in a hurry, let Liu Yang grind like this, insist on operating everything according to the agreement, then everything will be business as usual, and Qionghai Satellite TV will still have a large amount of input next year.

If the talks fall apart, that's a different story.

The appearance of this kind of moth is actually quite disturbing, according to Zhao Shaodong's thoughts, for this kind of dishonest partner, simply cut it down in two.

However, Liu Ruoyi knows that most of the mainland TV stations have this kind of virtue, and when they cooperate, they have no name and no profit for you to invest, which is very happy for everyone.

Once the interests become bigger, many people will forget who brought it, and will always try to get an extra piece of the cake, for agreements, contracts or anything, that's not a thing!

This feature will be pervasive for a long time before the commercial credit society can be slowly established.

As for the rest of the sections, the performance is also good, nearly one billion revenue comes from content sections such as music, movies and TV series production, and now the content production department is starting to get better, and winning nearly one billion revenue is just the beginning.

Aurora Media has opened sales channels in Asia, whether it is movies or music, it has a good start, TV dramas can only be covered by ATV for the time being, and it will not exclude direct sales to various TV stations in Southeast Asia in the future.

And the construction of the special effects department that Liu Ruoyi values, Matrix Vision has already carried the special effects of "Harry Potter", which feels that it is no longer a generational technical gap with Hollywood.

The money thrown into it is now becoming the ability of matrix vision, which continues to contribute better visual effects to ATV fantasy and martial arts TV series, etc.

Now the shortcomings of content have gradually shifted to the production of original content.

In addition to obtaining original IP from the publishing industry, Liu Ruoyi has already made people pay attention to the development of online literature.

Although Liu Ruoyi does not have much understanding of the development of the online literature world in the original time and space, she also knows that many good film and television dramas come from the Internet.

A newborn online text site has appeared in Vivian's field of vision, but Vivian, who has begun to grow up, did not push the news to Liu Ruoyi immediately.

Now Vivian is no longer just collecting and passing on messages, but is beginning to understand and learn some things about online literature on her own.

Obviously, what this online site is currently showing to Vivian is not a good side, but a kind of development that is full of recklessness - there is no profit model, and there is not much control over the content.

Many of them are not worth seeing in Vivien's opinion, even some of them seem to be very well received.

But what attracted Vivian was the rapid growth of the site, both in terms of the number of works and the number of users who viewed the site.

This shows that even if there are many problems, the audience of the online text market is still relatively large, just like the original post bar, which is also suitable for a certain development opportunity of the Internet.

As a means of entertainment, reading stories for free is obviously a very good pastime for many netizens who go online.

Because it's free, everyone is not so picky about the quality of the work, and if it's not good-looking, don't read it, and waste a few minutes in the first few chapters without a problem.

After Vivian finally figured out some basic things and the basic situation of a certain point of the online article, she compiled it into a more specific report and recommended Liu Ruoyi to invest in this website.

Liu Ruoyi read Vivian's report, raised her head and said with a smile, "Vivian, are you interested in coming out to be the CEO of this website, I guarantee that you will become the president of a listed company in a few years." ”

Although Vivian's report still seems very immature in Liu Ruoyi's opinion, relatively speaking, many important contents have been observed by Vivian herself.

For example, the most important thing for online articles is to solve the attraction of a good website to excellent online writers, and ensure that good online writers can devote themselves to creating works on the website with peace of mind.

"Sister Annie, I don't want to leave you so soon. Vivien subconsciously shook her head.

Although the prospect that Liu Ruoyi depicts is quite tempting, Vivien feels that she can learn more from Liu Ruoyi herself.

As for the CEO of a listed company, it sounds very majestic, but that's the same thing.

Following Liu Ruoyi, Vivian now has a lot of shares in Aurora Media, which is not much different from the middle level like Cathy, and if Aurora Media is listed, she will also be a tens of millions of little rich women.

So Vivian subconsciously felt that leaving Liu Ruoyi was not a good thing.

"Do what you want" Liu Ruoyi smiled and didn't persuade her. Now, Vivien's assistant can relieve her of a lot of burden.

To be honest, if she left Vivian, Liu Ruoyi really couldn't find a suitable assistant for a while.

This is not the kind of person who can only carry a bag and carry clothes, but a work assistant who can directly handle a lot of affairs for Liu Ruoyi.

The content is very important, and Liu Ruoyi will definitely not fake her hands in the hands of some uncontrolled people.

Therefore, for the investment in this website, Liu Ruoyi does not want to invest a sum of money to watch their development.

Although Liu Ruoyi didn't know much about the rivers and lakes of online literature in his previous life, he was very clear about the general path of the development of online literature.

Support high-quality works, excellent writers, and then form a complete entertainment content production ecological chain with high-quality original IP, and Liu Ruoyi has now completely laid out the back-end content production.

In terms of film and television dramas, Aurora Media fully undertakes the production and transformation of IP, even if you can't use such an IP, you can also hand it over to cooperative content providers.

The game is adapted from Wangju, a big man in the online industry, and you don't have to worry about not being able to monetize.

What is missing now is someone to carry out this thing.

Liu Ruoyi knocked on the table and thought carefully, and suddenly Tu Xiaoya appeared in her mind, for this special talent in the network, she has always been used as an online fan operation director.

Tu Xiaoya has always done a good job, while studying, she has managed the operation and management of Aurora Media's artist network fans in an orderly manner.

This is not something that an average college student can easily do.

But Tu Xiaoya did it.

This gave Liu Ruoyi a new idea about Tu Xiaoya's arrangement.

In 2004, Tu Xiaoya should also graduate.

If it is said that Tu Xiaoya will hand over its literary website to operate, the strategic planning in the middle is still in his own hands, and Liu Ruoyi believes that Tu Xiaoya will definitely not go against the path he drawn.

Thinking carefully about the feasibility of this, the more Liu Ruoyi thought about it, the more she felt that she could try it.

Although Liu Ruoyi's idea is a bit surprising to say, a young girl who has just left school is in charge of an Internet company, which is a bit child's play.

But Liu Ruoyi also has her own considerations, first of all, the current literary website is not large, at best, there are more than ten people in the team, and this kind of small team is not a problem for Tu Xiaoya at all.

In terms of her current fan team, there are no less than 1,000 fan management personnel at all levels (of course, most of these are part-time network working groups)!

For such a large full-time and part-time team, Tu Xiaoya's management is well organized, and it is operated in a semi-military way, which is very efficient.

Of course, this method is definitely not suitable if it is directly brought to website management.

However, Liu Ruoyi believes that under her personal guidance, Tu Xiaoya should be able to adapt quickly and find a suitable management method.

After a certain discussion, Liu Ruoyi instructed Vivian to say, "Regarding the acquisition of this website, you communicate with Zhao Dashao and Chu Dashao's assistants, and say that I confirm that there is no problem with this matter, and if they have no opinion, they will go back and fully acquire it in the name of Aurora Media." ”

"Looking at the data and valuation you provide, this website should be less than 10 million level, we are ready to talk to the founder according to 10 million, we will acquire all the equity, the website team can receive it all, the salary will be provided according to the industry's first-class salary, and options will be given according to the development situation in the future. ”

"But the planning for the future development should be according to our requirements, in the early stage, we will only send a deputy general manager to participate in the management remotely, and after adapting to the situation, we will lead the development of the entire website as the CEO. ”

After Liu Ruoyi directly expressed her meaning clearly, Vivian recorded it and naturally complied.

For Liu Ruoyi's decision, Vivian has always executed it very well.

This fact is too small, Zhao Shaodong and Chu Luo didn't take it seriously and agreed, for them, thousands of things, they can directly authorize their assistants to do it.

The negotiation process did not surprise Liu Ruoyi, at this time, few people saw how promising this kind of free online literature website was, and even the entrepreneurs themselves did not have much confidence.

So when the representatives of Aurora Venture Capital came into contact with the website, the founders of the website were very excited, and they didn't have to do it for long, although after the popularity of the website came up, some people gave tens of millions of valuations based on the ranking of the website's views.

But they didn't really come up with 10 million real money to buy them, so when Aurora Ventures said it was willing to buy them in cash, the founders were excited.

Although they did not say yes at the time, they went back and discussed the price together, and it is not surprising that most of them agreed to sell it for cash.

They are a few like-minded people who get together to do this, rushing to the dream of making a fortune, and now this dream of making a fortune is close at hand, 10 million, everyone can buy two houses in the capital!

This temptation is not something that anyone can endure.

Especially now when the website is far from making money, and now you can't even make money back on server bandwidth by advertising fees!

Don't look at the more and more users, there are more and more writers, but it is a bottomless pit in terms of investment!

With such a comparison, the person in charge of the website can't resist everyone's decision, sell!

However, he gritted his teeth and increased by 20%, shouting 12 million!

Liu Ruoyi had expected this situation for a long time, and the authorization for the negotiation team was within 15 million.

So after some bargaining, the negotiation team made a deal for 11 million!

And Tu Xiaoya became an expatriate deputy general manager of this website.