Surprised, surprised, gradually got used to it, and finally became completely calm.

Los Angeles Times, San Francisco Chronicle, Houston Chronicle, Daily News, Wall Street Journal, Washington Post, Chicago Tribune, Time, People, The Hollywood Reporter, Variety......

If Gavin wanted to, the list could go on and on, because by this time the number of reporters standing in the interview area at the entrance of the Chinese Theater had already exceeded 400, and even continued to grow, and what was even more terrifying was that more than 70% of the media had sent their own first-line ace reporters.

This also means that the face of the next door will not be saved.

Before tonight's premiere, almost everyone thought that the premiere of "Madagascar 3" would be a complete "Edge of Tomorrow", on connections, topics, popularity, status, Paramount and DreamWorks' team-up did not fall behind in front of Warner Bros., not to mention that "Edge of Tomorrow" is still an all-young lineup-

Compare that to the premiere of The Hunger Games in March, and it's all clear. The whole premiere was star-dim and the atmosphere was empty, relying only on a vote of young actors to support the stage, with no appeal or influence, and even the fan support was far less than that of "Twilight".

But apparently, they were all wrong. Or, on the surface, they are polite, "Madagascar 3" is the first choice, but deep down they still choose "Edge of Tomorrow".

Need a reason? If you have to list them, Lancet-Hall, that's the best reason.

Since the end of the Oscars, this new generation of actors who have made history has never been interviewed, and the interview with "Empire" magazine is only a superficial taste, which cannot meet the curiosity of the media and the needs of the audience;

No one wants to miss out.

If one more reason could be added, it would be Warner Bros. With a stroke of the pen, a lot of money, and the mobilization of all the connections and resources, Warner Bros. has never been afraid of any of its competitors when it comes to throwing money around.

"No, I've never considered next door. It's rude to say that, but 'Madagascar' doesn't appeal to me in any way. Daisy Lucas, a reporter for Vanity Fair, spread her hands and said innocently, "I'm sure so are you." ”

Gavin chuckled, not denying it.

Now all of Hollywood knows that the three royal correspondents of the Blue Rites: Bradley Adams of the New York Times, Gavin Hunter of the US Weekly, and Ned Mullan of the Empire.

It's not because they're always praising or praising Lan Li, but because they have a good personal relationship with Lan Li, and they are often the first to get inside information, and of course, they have never wavered in the storm, and they have always been the staunchest supporters of Lan Li.

"Oh God. The bearded reporter standing next to him scratched his head in annoyance, "I'm really, really, really sorry for Will Smith, but, I have to come here." Jesus Christ, this is simply the coolest premiere I've ever experienced, not even the premieres of 'Star Wars Prequels' and 'Harry Potter' have any comparison. ”

Raphael-Holton, chief reporter for the entertainment section of the Wall Street Journal.

In terms of sales alone, the "Wall Street Journal," which is based on Wall Street, has now surpassed the "New York Times" in sales and has become the largest newspaper in the United States, thanks to the fact that all Wall Street elites have continued the habit of subscribing to newspapers and reading professional newspapers in the upper class. At the elite level, the Wall Street Journal and the New York Times are almost as influential as the New York Times, if not better.

As the most senior and veteran entertainment reporter for the entertainment section of the Wall Street Journal, Raphael has close personal relationships with many of the biggest names, including Will Smith and Tom Cruise, but he has never really come into contact with Lan Li face-to-face, until today.

"We have to give Kudos to Warner Bros. Daisy shrugged, "With such a premiere, there really is no one who can resist." ”

Rafael was supposed to attend the premiere of "Madagascar 3" next door, and had already arrived at the scene to conduct preliminary interviews, but the talk of the premiere next door kept coming, and even Paramount and DreamWorks executives had heard about it, and immediately held an emergency meeting to think about how to deal with it.

After much hesitation, Raphael still came over, "I have to say, such an idea, such an idea, it is really crazy." ”

"I just met with the Warner Bros. distribution staff and brought it up. Gavin chimed in, "They said it was the idea that Ranley had with Donald and Rami in small talk, and then Frank Marshall heard about it and agreed to it. ”

"Donald Glovo?" Raphael captured the central figure at once, and after receiving an affirmative answer, he nodded in affirmation, "If it's him and Lan Li, I'm sure of it." Donald is a whimsical kid with a mind full of ideas. I think this premiere can be used as a template for all Hollywood studios. Creativity is king!"

The current film company clearly understands the publicity effect of the premiere, so it is not soft at all when it comes to throwing money. For example, "Transformers", such as "Harry Potter", the cost of a premiere is around 20 million dollars, or even more.

But now it seems that the cost of these premieres is not spent on the blade, just some models, global synchronization, live connections, poster promotion, etc., for media reporters, promotional photos are very advantageous, but after all, the audience is not involved.

"You know what?" Gavin suddenly remembered something else, "There was a weird request to come in at the door, no pink clothes were allowed......"

“…… Otherwise, they will have to change their official t-shirts and pants, and the only requirement is to take a photo and upload it to Facebook, Twitter or Instagram. Daisy immediately picked up, "I know, it's a genius idea, it's so clever. ”

"If I told you that this was Lan Li's idea, would you believe it?" Gavin continued, and then Daisy and Raphael were stunned, and finally Daisy exclaimed, "What? The guy who never used social networks came up with this idea? God, what planet is he from?"

"Wait, wait, what's going on? I'm kind of out of control. Raphael quickly interrupted their conversation and asked.

……

After the premiere of Edge of Tomorrow, more than 50 million people mentioned the film unofficially, including on Facebook, Twitter and Instagram.

What's even more gratifying is that on the photo wall, a 70-year-old couple wearing a T-shirt around the "Edge of Tomorrow" poses for a photo, and the grandmother is still holding her pink tutu in her hand, which has exceeded 10 million likes in less than six hours, setting a new record on the photo wall.

In addition, on top of YouTube, a well-known movie broadcaster recorded a video in a black tunnel, and then cut out a short film through his own editing, which has exceeded 20 million views in six hours.

On social networks, the premiere of "Edge of Tomorrow" and the peripheral products of "Edge of Tomorrow" have easily surpassed all other competitors, and even surpassed "The Avengers", becoming the hottest topic in this year's summer file.

This is only an index within six hours, that is, the effect on the day of the premiere, and before the media comments and audience feedback have been released, "Edge of Tomorrow" has already swept the entire social network, once again allowing people to see the power of the Internet age.

In addition, the topic of "limited edition of movie merchandise" on Twitter has become a trend, with more than 30,000 retweets.

Warner Bros. had to make an official announcement as soon as possible, confirming that the movie merchandise was designed by Eaton Dormer and written by all the actors, and at the same time, Warner Bros. released a behind-the-scenes production video of the merchandise, with the participation of all actors in the entire crew.

In the end, Warner Bros. confirmed that the merch had only been on sale in Los Angeles for five days until the end of the week, and that Warner Bros. was left with a suspense that the rule was made because all profits from the merch sale would be used for a purpose.

The answer will be announced next week. On June 13th, Ranley Hall will record 'The Today Show' in New York, where the answer will be announced. ”

At the same time, the other five major film companies have also completely fried the pot - Warner Bros.'s propaganda strategy this time is interlocking and advancing layer by layer, not only fully mobilizing the characteristics of young audiences, and bringing the young attributes of "Edge of Tomorrow" to the extreme, but also making effective use of social networks, and spending every penny on the blade.

This is definitely the best marketing strategy of 2012. The question now is: what is the profit? Otherwise, it will be useless to just look lively and not actually make money. At the premiere box office of "Edge of Tomorrow", expectations are quietly heating up.

But it is undeniable that at least on the day of the premiere, Warner Bros. really fought a beautiful turnaround battle, suppressing the competitors to the death, and even on the red carpet of the premiere of "Madagascar 3", Ben Stiller, Will Smith, Jessica Chastain and others took the initiative to mention the "excitement next door".

More and more people poured into the premiere on the west side of Hollywood Boulevard, and even the crowd on the east side quietly began to shift to the west side.

Warner Bros. seems to have been prepared for a long time, and several streets outside the Black Tunnel have also applied for traffic control in advance, although there are restrictions on the number of viewers who can enter the red carpet stage, but those who enter the Black Tunnel to experience the visuals are not. As a result, the premiere became more and more noisy, and even those audiences who were not interested in the premiere came to join in the fun.

In the midst of the hustle and bustle, the guests of the premiere of "Edge of Tomorrow" finally began to arrive at the scene one after another. At this point, people realized that the show was just beginning to take place.