In fact, there is still a lot of attention to the final results of the 10 million advertisements of Huaguo People's Insurance.

When Huaguo PICC announced the final results, it caused a burst of exclamations in the industry.

No one expected that so many domestic and foreign advertising companies would eventually lose to the little-known Lingxiao Pavilion Culture and Entertainment Co., Ltd., which is not even advertising-oriented.

This is unimaginable to many people.

In addition, Lin Youlong and others who were unwilling to Tianfeng Advertising revealed intentionally or unintentionally that they were dissatisfied with the results of this competition.

There is a lot of cattiness in the insinuation.

As a result, it naturally attracted a lot of gossip.

Originally, this was a matter in the advertising circle, it belonged to industry news, and it didn't seem to have anything to do with the entertainment industry, but I couldn't bear it, and the person who led the team to participate in the competition in Lingxiao Pavilion turned out to be Lin Xiao himself.

So this matter, the entertainment media naturally rushed to report it.

There are good things to say, such as: Lin Banbi once again started a new journey, defeated many advertising giants at home and abroad, and won tens of millions of advertising contracts.

There are also doubts, such as: What is it like not doing a proper job? Is there a greasy advertisement?

Tens of millions of advertisements finally ended up in Lingxiao Pavilion, whether it was praise or questioning, but because Lin Xiao successfully attracted the attention of many people.

Whether it is greasy or not, whether it is really based on strength, all of this still needs to wait for the final advertisement to be released.

In this regard, Lin Xiao didn't feel much pressure, for him, this is a good thing.

Speaking of which, I have to thank those who are getting in the way, otherwise, how could there be so much attention?

For Huaguo PICC, in fact, Yang Ming is under a lot of pressure, but he is also very confident in the advertising case of Lingxiao Pavilion.

Everything is waiting for the final result to be revealed, and the eyes of the masses are bright.

However, there have been waves of unevenness, and Lin Xiao himself is not only personally responsible for the comparison, but also will personally direct this commercial.

Although it is said that acting and excellent are directing, Lin Xiao is silent and does not do his job properly to engage in advertising affairs, even if he has to direct it himself.

is also optimistic, after all, Lin Xiao has shown that he is versatile and versatile.

There are also those who are not optimistic, and I think that this time Huaguo PICC is definitely dizzy, otherwise, how could they hand over tens of millions of advertising films to Ling Xiaoge to do?

At the same time, Lin Xiao started his first directing job.

To tell the truth, sometimes, watching other directors seem to be very simple to do things, but in fact, when it really came to himself, Lin Xiao found that the director was really not so easy to do.

Even if he has the level of a 2-star director, but it is the first time to be a director, and it is only a commercial film that is too small to be small, there are still a lot of problems.

However, when filming officially started, Lin Xiao finally knew why many people would say that the director is the creator of a film and television work.

Although there is a script, how to shoot, how to ask the actors to perform, and what level to achieve are all the director's job.

Sitting on the camera and watching the performance of the actors in the camera, Lin Xiao felt like he was in control.

This is completely different from being an actor, when you are an actor, you just need to perform your role well, but the director is different, involving all aspects.

However, after all, it is only a short film of less than 5 minutes.

Lin Xiao spent a week, ignoring what was going on outside the window, and only focused on shooting his first work.

The director's work is not only that, but his work is not over, and he still has to edit, and post-production also needs to pay attention to guidance.

Let the post-production staff do what he asks.

However, when I saw that the fragmentary footage was retouched and edited into the picture in my mind, the sense of accomplishment was completely different from that of the actors.

For this reason, after the film was finally released, Lin Xiao specially called Chen He, Xiao Jie and others, who were preparing a new film, to watch it together.

In fact, when tens of millions of advertisements were really won by Lin Xiao in one fell swoop, Xiao Jie and Chen He looked at Lin Xiao with strange eyes, and they always felt that it was a little unreal.

But this is the case, although it is also accompanied by a lot of gossip, saying that Lin Xiao won this contract by relying on the background and the insider.

But others don't know, don't Xiao Jie and Chen He know yet?

However, the two of them have had a lot of contact with Lin Xiao, and they know that there are too many impossible things that have happened to Lin Xiao, so they are a little numb.

Sitting in a small new screening room in the Horizontals.

Lin Xiao pressed the remote control.

"Okay, Lin Xiao, it's decent. Chen He can be regarded as an "experienced" director at the moment, and when he saw the opening scene, although there was nothing too eye-catching, he had already reached a certain level.

So he couldn't help but boast.

"That's, don't look at who I am, it's not me who I blow, after reading it, if your eyes are not red, even if I lose. Lin Xiao is still very confident in his first work.

"Really?" Chen He looked surprised.

"You'll know after reading it. Lin Xiao said with a smile.

The script of the commercial, Chen He didn't see it at all because he had been busy preparing for "My Sassy Girlfriend".

Xiao Jie knew, so she nodded and said, "The script is really touching, when I read the script, I was very moved." ”

The name of the commercial is "The Promise".

Commitment, this theme, is very suitable for the insurance industry, because as Lin Xiao said, every contract can actually be regarded as a commitment of the insurance company to the customer.

At the same time, this is also a short film about family affection and love.

In order to highlight the theme of commitment, many people buy insurance for their families or for themselves, in fact, many times it is a kind of commitment to their families.

So when he saw this plan, Yang Ming would make a decision as soon as possible.

Of course, the key is not only this, in fact, many of the ideas they come up with are related to family affection, father's love and mother's love, etc., and even have the theme of commitment.

But their advertising script is far less brilliant than the script provided by Lin Xiao.

This is also the key to the final Soaring Tower's ability to stand out.

In this short film, the plot also has a suspenseful color at the beginning, and the reversal behind is the biggest tide point.

The whole short drama is only more than 4 minutes long, less than five minutes, but it is the suspense from the beginning, the "truth" in the middle, and the final reversal to reveal the final truth.

When the whole short drama ended, Chen He and Xiao Jie were already red, especially Xiao Jie, even if she had read the script once, but when she really saw the picture and paired it with sensational BGM, she couldn't help but have red eyes.