Because of the urgency of the situation, Bai Shiyao and Li Zexia returned to the company and immediately held a meeting, at which the planning plan for replacing all the promotional posters with the packaging designed by the above Guan Yuwen was determined. Because the previous plan was very detailed, now they only need to make temporary changes to start.

Bai Shiyao stood at the front of the conference room, holding the report of "Qili Food Technology" collected during this time, and said calmly: "The ideas put forward by everyone are very unique, and today's meeting will be here for the time being." Yu Wu, send all the patterns you designed to the person in charge of 'Wanghaha', they want to start preparing to change the production line, and they need to sample the new packaging. Zexia, you accompany Yu Wu to a trip to Xinghua advertising, make a batch of all the posters and roll-up banners first, today Wednesday, this Sunday we will start a series of activities, about seven days, you calculate how much you need. Others stayed behind to work with me to sort out the newly established plan. ”

On Friday, the first batch of "Wanghaha" products in the new packaging began to be on the shelves of large shopping malls in the imperial capital. Everyone was attracted by this new and interesting packaging and stopped to watch.

Advertising spaces for buses, subways, and elevators were quickly replaced with new posters. All the posters on the "Wanghaha" on sale of all the products in the old look new, novel and chic, fashionable and interesting.

In addition to the changes in the new packaging, the poster of the imperial capital also announced a large-scale event about "Wanghaha" - the fruit milk war. The fruit milk of "Wanghaha" is the best-selling product of "Wanghaha", and it has always had a large number of fans, so Bai Shiyao chose this product as a breakthrough to plan a fruit milk war.

Mrs. Zhou is a nearby resident, and one of the activities that cannot be shaken every day is to ask a few old ladies she knows to dance in Qun'an Square, and when she passes by Qun'an Square on the weekend, she finds that a huge bucket of goods has been built in the center of the square, and dozens of workers are busy arranging something. Mrs. Zhou pursed her lips and muttered, "It's going to be an event again, it's really annoying! ”

Sunday, half past nine in the morning. Mrs. Zhou and Aunt Jiang from the neighborhood were dancing in the square.

Mrs. Zhou watched Aunt Jiang dance the wrong move, stopped and said to her: "Little Jiang, you jumped the wrong one here just now, you have to raise your hand here, like this, and then turn in circles." ”

When Aunt Jiang heard Mrs. Zhou say that she was wrong, she immediately quit: "I usually dance like this, what's wrong." You're mistaken. ”

Mrs. Zhou was about to step forward to reason with Aunt Jiang when she was suddenly interrupted by a deafening scream. The two looked over and saw a group of people surrounded in the middle of Qun'an Square. They are all young people in their twenties, and each of them is wearing a yellow waterproof suit, with the words "Wanghaha" fruit milk printed on the front and back.

Mrs. Zhou grabbed a little girl and asked, "Little girl, what are you doing here?"

The little girl saw the old lady pulling her clothes, rolled her eyes, and said with a smile: "This is 'Wanghaha' to engage in activities, free clothes, free fruit milk, I heard that there is a mysterious prize every day." ”

When Aunt Jiang heard that not only could she drink fruit milk for free, get clothes for free, but also have a grand prize to draw, she immediately became energetic: "It's really free?!"

The little girl nodded fiercely: "It's more real than real gold! By the way, auntie, you have to hurry, otherwise you won't be able to get it late...... "This little girl is none other than Bai Shiyao, who invited her.

The little girl's voice became smaller and smaller, and Mrs. Zhou and Aunt Jiang were not young, but their legs and feet were flexible! Soon, all the aunts who danced square dances in the neighborhood knew that there were activities around this neighborhood to give away free clothes and draw prizes.

Bai Shiyao and the others didn't expect that the first wave of tap water would be the square dance aunt and uncle in Qun'an Square, but this is another story.

At this moment, there were people around, roughly estimated to be about five or six hundred, of which three hundred were found by Bai Shiyao and them, and the others were all old men and women dancing nearby.

At ten o'clock in the morning, the event officially began.

The curtain in the center of the stage was pulled down by the person in charge of the event of "Wanghaha". A huge "Wanghaha" fruit bottle appeared in the center of the square, this bottle was in the new packaging designed by Shangguan Yuwen. As soon as it was unveiled, it immediately attracted a burst of exclamations.

Even those who don't know how to design can see the beauty of this bottle, which has the words "Wanghaha" fruit milk written in white font, and a blue background around it, on which some cartoon patterns of clouds are drawn. The whole group is simple and beautiful, fashionable and chic, and you can stay for flower arrangement after drinking, which is very small and fresh.

The fruit bottles in the square are almost identical to the ones sold in the shops, with the only difference being a giant sound recognizer hanging above the bottles.

The idea of this identifier was proposed by Chen Chen, who had previously seen this emerging product in the creative life column of Life Weekly. This sound recognizer is very interesting in that it can recognize specific words and respond accordingly when it reaches a certain decibel level.

The beautiful emcee stood aside, holding the microphone and saying to the eager crowd, "Then is the time to witness the miracle, are you ready?"

Underneath is a yellow waterproof suit printed with the logo of "Wanghaha", and the others were about to shout, but a voice in the crowd was the first to shout, because the surroundings were very quiet, so this voice was very abrupt. Everyone turned their heads to look at the source of the voice.

It's none other than Mrs. Zhou. found that everyone was looking at her, and Mrs. Zhou was also very aggrieved, blaming her for being too anxious and shouting earlier than others. Everyone looked at Mrs. Zhou's grievances, and they couldn't help laughing, and now the atmosphere is very good.

The host smiled, "It seems that this aunt likes our activities very much, then let's not let the aunt wait for a long time, let's talk one, two, three, and then shout loudly, 'You want me haha'!"

The host shouted one, and the people below shouted two and three together. Then everyone shouted loudly into the sound recognizer in unison: "You are prosperous, I haha——!!!"

The sound is uniform, and the number of the decibel display of the sound recognizer begins to rise continuously, rising to the critical point of the setting.

With a loud "boom", the mouth of the fruit milk bottle began to spray the fruit milk of "Wanghaha" outward, wave after wave, like a fountain, quickly covering all the places wearing yellow waterproof clothing.

At first, everyone couldn't react, but when the milk was left in their mouths and the familiar taste was eaten, everyone began to shout frantically, and the voices of "you want me haha" came and went, echoing in the entire Qunguang Square. People passing nearby stopped to watch, and many people began to join in, especially many young people.

The milk fountain continues.

Some people opened their mouths to the sky and ran around the fruit bottle, drinking the squirting fruit milk as they walked.

Some people smeared their own fruit milk on their friends' faces, and laughed when they saw that their friends couldn't open their eyes.

More people are laughing, chasing and playing, running and enjoying the rare fruit milk war.

More and more people are joining in, and some young people even throw themselves into the carnival before they have time to change into waterproof clothing. Everyone has a big smile on their faces, as innocent as a child, full of unrestrained freedom.

In the steel jungle full of competitive pressure in the imperial capital, where the loneliness and pain in the depths of everyone's soul have nowhere to be placed, the fruit milk war quickly captured the hearts of the younger generation in the imperial capital with a nonsensical happiness.

The young people involved called for friends and frantically forwarded all the news about this fruit milk war, and countless young people came to this square every day to join in.

News, Weibo, and Circle of Friends are swiped by the news of various fruit milk wars every day, and for a while, the fruit milk of "Wanghaha" swept the country like a tornado.

Day 5, Day 6, Day 7...

The fruit milk war will usher in the ultimate carnival on this night,

It was a Saturday, and at nine o'clock in the morning, the square was full of people. The yellow waterproof suits of all colors occupy all corners of Qun An Square. Everyone came in groups, with big smiles on their faces, telling each other about how to counterattack today after losing yesterday.

At eight o'clock in the evening, the revelry begins. A huge stage light focused on the temporarily built stage, the famous actor Qin Junye and the singer Shen Fan appeared in turn in the spotlight, and the screams of the whole square were endless. All fans frantically shouted "Qin Shao, I love you" and "Brother Fan is the most handsome", detonating a new round of fruit milk wars.

Qin Junye and Shen Fan also interacted with the fans at the scene, and distributed a total of 3 million red envelopes to all fans who scanned the QR code on their clothes in the name of "Wanghaha".

At the end of the event, countless citizens were reluctant to leave for a long time, and even left tears of reluctance.

The Penguin News reporter found a citizen for an interview, and the tearful citizen looked at the camera and said excitedly: "I came from Daxing by subway for more than three hours, and the three-day fruit milk war has left a deep impact on me, and I am really reluctant." I hope that 'Wanghaha' can hold such events again in the future, and I will definitely continue to support 'Wanghaha'' products." ”

There are countless citizens like this, who spend hours coming to Qun'an Square just to participate in the "Wanghaha" fruit milk war. A citizen with the pseudonym Liu Hua reported that the fruit milk war provided a channel for outsiders like him to vent their inner pressure, and all kinds of bitterness and pain in the imperial capital were released in this fruit milk war, and he also reflected that many people in their company were like him, and he was especially grateful to 'Wanghaha' for holding such an event.

The impact of this event was far-reaching and huge, and even Bai Shiyao didn't expect this event to bring such an effect.

According to the statistics so far, a total of 100,000 waterproof suits have been distributed in the past seven days, the number of Weibo news topics has exceeded 100 million, and the videos about the fruit milk war on various video websites have exceeded 1 billion views.

In addition, some foreign friends posted the video of the fruit milk war to foreign social media such as Facebook, which attracted reports from foreign media and laid a solid foundation for "Wanghaha" to enter the international market.

All the products of the "Wanghaha" series are sold out of stock, whether it is the old packaging that has been backlogged before, or the new packaging that has just been launched on the shelves, they are all sold out. The production lines of the products on sale were even paralyzed for a time, and the top management of the board of directors of Wanghaha had to activate a backup plan and doubled the entire production line to barely cope with the requirements of the shopping mall.

Shangguan Yuwen's design and packaging are also very popular among young people, instantly turning "Wanghaha from the village" into "Wanghaha from the city". Wanghaha bid farewell to the countryside and became a fashionable snack for young people in big cities. Many citizens are reluctant to throw away the leftover packaging bottles after drinking, and stay at home to raise flowers or grow succulents.

The boss of "Qili Food Technology" saw the information on the Internet, and was so angry that he took the case, and then the finance came in to report the company's financial situation this month, because of the huge public relations expenses during this time, coupled with the unsalable products, the funds in some areas could not be returned, and there was a huge problem in the capital chain of "Qili".

The boss of "Qili" was so angry that he kept hammering the desk and shouted to the secretary: "Call the 'red spot' immediately!"