After a conversation with Mr. Li, Bai Shiyao completely gave up the idea of persuading "Wanghaha" to replace all the packaging, although "Bai Xiao" spent a lot of energy and time for the new plan, and even the members had a dispute with each other.

The board of directors of "Wanghaha" are the first batch of entrepreneurs who went to the sea to do business in the 80s, with a conservative style and stubborn thinking. It is difficult to understand, or disdain, what young people are thinking nowadays. This is also the fundamental reason why the market share of "Wanghaha" has been declining over the years.

If it weren't for the emergence of "Qili Food Technology", they would not have thought of finding a "white owl" to do a public relations plan. Now they can use the old packaging to achieve the effect, of course they are not willing to replace the packaging of all the products on sale, Bai Shiyao has no choice but to use the previous plan.

It didn't take long for Bai Shiyao and the problem they were worried about to appear. Consumers began to return to rationality, and soon, the craze brought by advertising videos faded, and the market share of "Wanghaha" began to decline.

This is not the worst, what is even worse is that at the same time, "Red Spot" and "Qili Food Technology" took the opportunity to carry out a series of counterattacks. With the slogan of "beautiful, fashionable taste newism", a strong wave of brand public relations has been set off.

Cheng Jue came to He Ziyun's office and found that the door of the office was hidden, he didn't care, but after entering, he found that He Ziyun was not the only one inside, but also a director surnamed Lin in the "red spot".

Seeing Cheng Jue come in, both of them were stunned, He Ziyun tidied up her somewhat messy hair in a panic, and Director Lin returned to his position at this time and glanced at Cheng Jue very unhappily.

"Cheng Jue, why didn't you knock on the door and come in? My eyes went into the sand, and Lin Dong blew it for me. What's the matter?" He Ziyun said Cheng Jue with some reproach, and explained it in one fell swoop.

Cheng Jue didn't find the cat between his cousin and Director Lin, "Mr. He, I have done a good job of the plan of 'Qili Food Technology' that you asked me to make, and I will show you what you want to change." ”

Cheng Jue, who has never been in love and rarely watches soap operas, knew that blowing sand was an excuse for being used as a rotten idol drama, and even less paid attention to He Ziyun's somewhat smudged lipstick and Lin Dong's ruddy lips.

He Ziyun instructed Cheng Jue and said: "I know, you can go out after the information is put down! Lin Dong and I still have important things to discuss." ”

Cheng Jue put the information in his hand on the desk, and He Ziyun sent him to the door. looked at the back of Cheng Jue leaving. He Ziyun frowned and said to her secretary: "Don't let anyone in! One more time, you will leave me directly! Do you hear it!" After speaking, he turned around and locked the door, and walked towards the man with a lewd smile with a cat step.

Half an hour later, He Ziyun changed her clothes in the lounge, instructed the secretary to notify Cheng Jue to go to her office, and then picked up the plan that Cheng Jue put on the table and looked at it.

"Mr. He, you are looking for me!" Cheng Jue pushed open the door and saw He Ziyun looking at the plan on the office chair.

He Ziyun saw Cheng Jue, put down the information in her hand, and said to Cheng Jue: "Good job, let your Lin Wei draft a news report and send it to the media immediately, and start implementing the plan tomorrow." ”

Cheng Jue frowned, a little worried, "Mr. He, will it be too rushed tomorrow? Many of our materials are not ready yet." ”

He Ziyun did not change her decision, with her years of experience, now the market "Wanghaha" short film craze has just receded, lack of stamina, is the best opportunity to fight back, "Tonight everyone is working overtime, before dawn will be the 'Super Boy' to become the spokesperson of 'Qili Food Technology' The news will be sent out, and the series of short films will be posted on the Internet before noon, and the follow-up activities will continue to keep up." ”

"Understood, I'll arrange it right away!"

The next day, the top domestic popular traffic idol Tiantuan "Super Boy" officially released Weibo, announcing the official endorsement of the "sports" drink under the "Qili Food Technology" company - "Tempting", and announced a series of brand promotional videos shot for "Tempting" with "Beautiful, Fashionable Taste Newism" as the slogan.

"Superboy" has been extremely popular since his debut. The three members Wang Jiakai, Yi Yangfeng, and Wang Ge are young and lively, down to primary school students, and up to eighty-year-old old ladies and women like them very much, and they are definitely popular fried chicken in the entertainment industry.

This time, the "Red Spot" chose them as the spokesperson of the "tempting" and definitely put a lot of effort and money, and of course, the effect is also eye-catching.

In the brand film, three super popular idols respectively performed the scenes of encounters with "heartbeat" on different occasions. The three teenagers turned into skateboarders and students in turn, had a close contact with "Tempting Heart", and also danced the famous song "Youth Energy Station" of "Super Boy" with the large "Tempting" cartoon puppets around them.

As soon as the brand promotional video was launched, it was immediately forwarded by the fans of the three people, and the "Super Boy" endorsement "Tempting" and "Qili Food Technology", such titles appeared on the hot search at an even speed.

For a while, the "tempting" drinks of "Qili Food Technology" were completely sold out, and crazy fans even put up banners outside the mall to protest that they could not buy products and asked the mall to buy them. The boss of "Qili" couldn't stop smiling when he knew it, and hurriedly let the production line be increased to further expand the market share of "Qili".

In the long run, "Wanghaha" food was the first to suffer a huge impact, with sales declining sharply and its market share beginning to shrink.

Cheng Jue stood in He Ziyun's office and looked at her with admiration, "Cousin, it's amazing, you're too powerful." When you first looked for 'Superboy', everyone thought it was too expensive to be cost-effective. Thanks to your persistence, we have today's results!"

He Ziyun heard Cheng Jue's praise and said very proudly: "The purpose of advertising is to advertise widely. In today's society, what channel can compare to the star effect. Although this idol group has not debuted for a long time, its popularity is not inferior to that of first-line stars. There's still a lot to learn!"

Cheng Jue was ecstatic to see the hot discussion about "Qili" food on the Internet, this is the first public relations case he has participated in, and the effect is completely beyond his expectations, thanks to his cousin's careful planning.

He Ziyun looked at Cheng Jue, who was overjoyed, and suddenly asked, "Do you know the origin of the name 'Red Light Spot'?"

Cheng Jue shook his head and said, "I don't know." ”

He Ziyun walked to the window, looked at the birds in the sky in the distance, and made a motion of aiming and shooting, "Like a red spot in a sniper rifle scope, he aimed at the target and shot it with a bang." That's where the name 'Red Spot' comes from. Bai Shiyu, Bai Shiyu, let your owl fly high, we can shoot you down with one shot!"

Cheng Jue listened to He Ziyun's explanation of the company's name, and it became even more clear that for Bai Shiyao, a rat that ruined the reputation of the public relations industry, he would shoot her to death, and he was very happy to be a hunter who aimed at her.

The two looked at the birds outside the window and laughed.

This is just the first wave of counterattack of "Red Light Spot", and soon, "Qili Food Technology" announced that "Super Boy" will appear at the brand conference of the imperial capital on the weekend, and all major platforms on the network will be broadcast live simultaneously. Everyone can participate by scanning the subway entrance and the QR code on each promotional poster through WeChat.

As soon as the news came out, there was an uproar on the Internet, and for a while, subway stations and bus stops across the country were lined up with fans scanning QR codes.

"Qili Food Technology" further occupied the market, while the sales of "Wanghaha" fell sharply, and the market share began to waver.

As soon as the brand promotional video came out, Bai Shiyao and the others immediately realized that "Qili Food Technology" was menacing this time, but they didn't expect that "Red Light Spot" could find a "Super Boy" endorsement, and they also carefully analyzed each other's promotional video.

Although the two sides are friends and foes, Bai Shiyao also has to admit that "Red Spot" is worthy of being the No. 1 public relations company in the imperial capital, and it is indeed very methodical, and this hand is played quite beautifully.

"Wanghaha" found that the situation was very unoptimistic, and their person in charge personally found Bai Shiyao, "Mr. Bai, this crisis came too quickly, and we have no countermeasures at all. ”

Bai Shiyao looked at the old acquaintance in front of her, "Manager Zhao, I understand what you mean." 'Wanghaha' has always been our most loyal partner and we will definitely do our best to meet your company's needs." But as you know, we're just a PR agency after all, and there's only so much we can do. If we can't solve the problem fundamentally, such problems will happen sooner or later!"

Manager Zhao looked at Bai Shiyao's sincere eyes, and also understood that what Bai Shiyao said was very reasonable, "I understand what Mr. Bai meant." It's just that the complete replacement of all the packaging on sale of 'Wanghaha' is really huge, which involves the replacement of a large number of production lines. Mr. Li still wants to talk to you face-to-face. ”

Bai Shiyao and Li Zexia came to the agreed place together, the golf course.

Li Yaoming, the chairman of "Wanghaha", saw Bai Shiyao and them, handed the golf club in his hand to the caddy, and walked towards the resting place.

Bai Shiyao and Li Zexia followed closely, looking at Mr. Li's calm appearance, and thought: "It is worthy of being a veteran of the shopping mall, this concentration is not ordinary!"

Mr. Li looked at the two energetic young people in front of him, took off his gloves and sighed: "We are really old, and we are becoming more and more ignorant of the world of your young people." I think back then, in our era, where were there so many propaganda methods, and it was not good to disobey the old. ”

"Mr. Li, what do you say, every time I see you, I feel that you are a year younger. Isn't it? Li Zexia looked at Mr. Li and said.

Unexpectedly, Mr. Li listened to Li Zexia's words and laughed, "Young man, you are really good at talking, with such a right-hand man, Mr. Bai is really blessed!"

Bai Shiyao pursed her lips and smiled, "Mr. Li, Manager Zhao of your company is not bad." ”

"Xiao Zhao, that person, it's really good! I called you this time to hear your thoughts, I thought your plan was too aggressive before, but I didn't expect the market to teach me a lesson. ”

In this conversation, Bai Shiyao and Li Zexia explained their plans to Mr. Li one by one, and finally the internal management of "Wanghaha" decided to solve the young people's market in a young way and launched a new round of market public relations program with packaging renovation as the core!