The news that Lin Xiao was going to create a domestic animated movie with an investment of more than 100 million US dollars quickly spread.

For the project "Kung Fu Panda", many people in the industry are not too optimistic, because the success of "Peppa Pig" is indeed very surprising, but anime series and animated movies are completely different things.

At present, there are very few original works of animated films in the world.

Taking the North American Hollywood DK Group as an example, the animated films of the DK Group are the best in the world, but looking at the animated films produced by the DK Group in recent years, they are basically not adapted from well-known works, or some sequels are made. As for original works, it's not that there aren't any, but there aren't many successful ones.

And the anime in the island country, almost all of them first come out with comics, and then adapt them according to comics, and they do it for a few years or more than ten years, and then launch an animated movie every year, and even so, they can basically only eat the box office of their own country.

Therefore, the original animated film itself is more risky, and it is a domestic animation in China, so most people in the circle think that Lin Xiao is ambitious, or rich and capricious.

Of course, for the vast number of people who eat melons, everyone is still looking forward to "Kung Fu Panda".

However, anticipation is expected, but not many people think that "Kung Fu Panda" can really be a big success.

"666, since Lin Xiao became a father, this shot has become more and more generous, but I am a little worried about the baby, do you know that your father is so profligate?"

"There's nothing wrong with 100 million US dollars, isn't our national treasure even worth the price?"

"Support upstairs, the national treasure is priceless, the giant panda is so cute, what is 100 million US dollars?"

"In other words, if "Kung Fu Panda" is really successful, the boss will set another record again. ”

"Hollywood animation film investment is not much, right? Relying on our Chinese market alone, 100 million US dollars, can the cost be recovered?"

"I don't understand, Lin Xiao can make money by making a movie casually, so why bother to play animation?"

"Support Lin Xiao, what kind of stuff are domestic animations filmed? Just do a few clicks, just say that it is the best domestic animation, is the most special thing about domestic animation?

"Can Chinese people do a good job in animation? wash and sleep, if you want me to say, you still have to do a low-end work first, if you want to reach the sky in one step, it's too difficult!"

Anyway, "Kung Fu Panda", the first domestic boutique animated film, with an investment of more than 100 million US dollars, these gimmicks were released, and "Kung Fu Panda" became widely known at once.

Of course, there may be some people who are waiting to see the joke, but there are still many people who are looking forward to this animated movie.

Many times, it's not that Chinese people don't love domestic things, but that they have been heartbroken, again and again, again and again, but even if they scold and say how domestic products are, but in fact, when there are really domestic boutiques, they will still support it.

"Kung Fu Panda" was officially established in the midst of doubts.

is different from the previous "Peppa Pig", this is a real big production, and it requires talents from all aspects of the animation industry, which is naturally not comparable to films like "Peppa Pig".

Therefore, there may be many people in China who are looking down, but this is an excellent opportunity for talents in the animation industry of the entire country.

The happiest thing is the Linjiang Industrial Park.

Since the project of "Kung Fu Panda" was promoted, Linjiang High-tech Industrial Park has been very lively.

On the side of Sanle Animation, the crew of "Kung Fu Panda" is even more popular, and all kinds of recruitment are carried out here, and the $100 million project is unique in the Chinese animation circle.

Naturally, it attracts anime talent from all over the country.

In fact, there are a lot of animation talents in Huaguo, but most of them are indeed engaged in the animation industry, but more of them are developing towards the game side.

If there is a stronger place in China than abroad, it must be online games.

Yes, in the early years of the terminal game, and now the mobile game, it can almost be said that there may not be the best company in China, but it is definitely the largest in number.

However, it is difficult for domestic animation practitioners to go to the high-end, not because the technology is not good, but because there is no such platform.

But now, "Kung Fu Panda" is definitely the most high-end platform in the domestic animation circle, with an investment of more than 100 million US dollars, which is in US dollars.

So no matter whether you are optimistic or not, at least you think you have some ability, and you will not want to miss such an opportunity.

Of course, that doesn't mean there are no problems.

Talents are available in China, equipment, and money are basically still available.

It's just that in terms of technological blockade, there is really no company in China that can bypass it.

Someone has equipment, it doesn't mean that they can make animation with the same quality as others, to do animation, computer animation, you need hardware, but also software.

Maybe in terms of hardware, there is not much of a problem, but software is the lifeblood of those top animation companies, and it is also their biggest advantage.

This is the same as movie special effects, and many times, movie special effects, in order to make a certain special effect, it is likely to come up with a new software to support it.

Animally, it's the same a lot of the time.

Therefore, the biggest problem restricting domestic animation is actually a problem of investment.

If you want to make the desired effect, many domestic film companies, most of them will outsource and spend sky-high prices to hire foreign special effects companies to do it.

In many cases, foreign special effects companies develop while producing.

Therefore, it is destined that a large-scale animation work, if you want to keep improving, it is impossible to complete it in a short period of time, because the first problem to be solved is how to use the equipment that has been bought, and give full play to their due strength and role, which requires the company's scientific and technological personnel and animation designers to cooperate collectively to study, and need to cooperate with many research institutes and universities to develop their own set of advanced graphics technology.

This is not something that can be done overnight, of course, there is a faster way, which is to directly outsource to a company with this kind of technology, but in doing so, on the one hand, people may not be willing to give you the most advanced technology to do it, and on the other hand, there is a problem of price.

So, don't look at 100 million dollars is a lot, in fact, it may not be enough to actually do it.

So don't those domestic animation companies understand this truth? Of course not, it is precisely because they understand this truth that there will not be so many people who do this kind of thing thanklessly.

If you can make money easily, why ask for yourself?