At present, most of the popular cartoons on the market are 3D animation, of course, many animations are said to be 3D, but in fact, there is not much technical content.

There are also differences in 3D, such as some domestic 3D animation episodes, in fact, the cost is not higher than that of 2D animation.

Real 3D animation requires money, and the speed of burning money is no less than those live-action special effects blockbusters.

For example, which of Hollywood's best-selling 3D animated movies didn't burn hundreds of millions of dollars?

On the other hand, in the area of domestic animation, such as "Son of the Sea", although it invests hundreds of millions of Chinese dollars, in fact, when converted, it is tens of millions of US dollars, and this is already a high investment in domestic animation movies.

This is still now, China is paying more and more attention to intellectual property rights, and many animation products can be sold around, otherwise, in the early years, all relied on box office profits, who would be willing to do projects that make it clear that it is impossible to make money?

On the other hand, in foreign countries, an animated film, even half of the cost of the box office, can make a lot of money, because the box office accounts for less than 30% of their revenue, especially animated films.

And those animated movies that hit the box office are actually difficult to recover their costs from the box office, but they can make a lot of money, because the peripherals of animated movies are much easier to do than live-action movies.

At present, the animation industry in China is a bit stuck in a dead loop, because it has begun to pay attention to intellectual property rights and brand factors, which is logically a very beneficial thing for the animation industry in China, but in fact?

Compared with those well-known foreign animation production companies, domestic animation companies obviously lack background and experience.

The animation works produced must be difficult to compare with foreign animation works in terms of quality, especially in animated films, because of the large investment and high risk, few people in China are willing to invest a large amount of money to fight.

However, foreign film and television companies are different, China has a large population base, and has begun to pay attention to intellectual property rights, so this has given foreign film and television companies a very favorable environment.

Although the imported films have a very low share, once the box office explodes, then although they can't share much money at the box office, they are completely theirs in terms of peripherals.

The animation works introduced by TV stations are similar, and many foreign animation works are actually sold to TV stations at the lowest price in China, and people rely not on the money from selling films at all, but on influence, but on subtle influence.

Don't look at so many anime dramas in the island country, some of them are as low as a few hundred episodes, and many are as many as thousands of episodes, but in fact, the copyright fees spent by the domestic network companies of these film sources are not very high.

But why is the other party willing to sell it? Because animation is already just a propaganda tool for others, not the main source of income.

Well, these are all off-topic.

After seeing the project budget of "Kung Fu Panda", almost everyone subconsciously wanted to oppose it, because it was really risky.

This kind of animated movie blockbuster is not like "Peppa Pig", which can make dozens of hours of film in a month or two.

This kind of real animated movie, and it is an original animated movie, there is no one who can't come out in a year or two.

Although on the Huaguo side, the labor cost is relatively low, and the crowd tactics can be used to speed up the progress, but the key is, what is the prospect?

"100 million US dollars, will it be too risky? At present, there are very few live-action movies in China that can reach this number, and we can make a medium-cost test first. Xiao Jie couldn't help but say.

"Time is not waiting, either don't do it, do it well, and now "Peppa Pig" has just created a miracle, so we have to make persistent efforts to play the miracle name of Sanle Animation, otherwise, if you fail once, the effect may not be so good. Lin Xiao said with a smile.

"Moreover, 100 million US dollars, I still lose it!"

Xiao Jie couldn't help but roll her eyes, she was rich and capricious, what else could she say?

"You don't have to think too much about the investment budget, I hope that in the future, you can talk directly about this project, what should be noted, and what we currently lack ......"

Although everyone is still very worried in their stomachs, there is no way, whether it is Sanle Animation or Lingxiao Pavilion, Lin Xiao is the absolute core character, and the things he decides can basically be changed.

Lin Xiao's original intention was that "Kung Fu Panda" was produced by Lingxiao Pavilion Film and Television, Lingxiao Pavilion Animation, joint investment, and Sanle Animation.

It's just that now, although he can decide all the matters of Ling Xiao Pavilion in one word, after all, Ling Xiao Pavilion has other shareholders.

Moreover, this investment, Ling Xiao Pavilion will invest at least 300 million Chinese yuan, which is not a small amount, so Lin Xiao still asked Xiao Jie to notify several shareholders as usual.

In fact, it can be regarded as a temptation by Lin Xiao.

The previous "Peppa Pig" incident made Lin Xiao also have some not very good views on several cooperative giants, so this time, Lin Xiao wanted to find out through the project of "Kung Fu Panda" this time.

As a result, in addition to Wang Bin and Huaying Group, several other shareholders even raised doubts.

On the side of Tianhua Group, Yao Ding is relatively close to Lin Xiao, and the cooperation between Tianhua and Lingxiao Pavilion is also the most.

In addition, with Wang Bin's relationship, it stands to reason that Tianhua Group should be the most unlikely to oppose it, but the result is that Lin Xiao is extremely disappointed.

Perhaps this has something to do with the recent turmoil of Tianhua Group, which seems to have something wrong with its capital chain and is shrinking the industry on a large scale recently.

On the other hand, Tianhua has recently cooperated with Hollywood Legendary Pictures on several major projects, so Tianhua Film and Television is a little short of funds.

Don't think that these big groups, big giants are really that rich, in fact, their cash flow is not much.

On the contrary, Ahri only expressed concern, but did not explicitly object, after all, they did not have many shares, and the money allocated would not be too much.

Although Lin Xiao can still make decisions directly, after all, he is the largest shareholder and holds an absolute controlling stake, and he is the soul of Ling Xiao Pavilion.

But this time Lin Xiao did not do this, but directly put aside Lingxiao Pavilion and invested and financed "Kung Fu Panda".

"Kung Fu Panda" has a total investment of 100 million US dollars, and Lin Xiao personally invested 300 million Chinese dollars with Lingxiao Pavilion animation as the main body.

Huaying Group's investment of 100 million Chinese dollars was not unexpected by Lin Xiao, because "Peppa Pig" learned from the past, and this investment by Huaying Group can be regarded as a kind of support for China's domestic animation.

Unexpectedly, ECCOM Pictures actually said that they could eat all the remaining financing amounts.