Chapter 867: Fans should be cultivated from dolls
"Six Paths" is completely cool.
Of course, "Heroes of the Three Kingdoms" has won a lot of film schedules, but the first part of "Heroes of the Three Kingdoms" did not succeed in a box office hit, but at least, it is not a loss, it is a profit for Longteng.
"Three Kingdoms Series" is a big IP, this kind of series of movies, as long as the first part does not lose money, the follow-up can start to accumulate fans, so the "Three Kingdoms Series" movie is officially on the right track.
"Six Paths" was completely screened directly on the eve of the May Day schedule, no way, this is really not a problem with the movie, but "Six Roads" has become the object of everyone's shouting.
The official reprimanded, the people scolded angrily, and the theater did not schedule films, "Six Roads" can naturally only be cool.
Not giving "Heroes of the Three Kingdoms" only lasted until the May Day schedule, and after that, because many big productions began to be released, the schedule of "Heroes of the Three Kingdoms" naturally began to decline.
In fact, the reason why "Six Paths" is completely cool is not just because the May Day schedule is approaching, and film and television companies that have movies released on May Day are naturally reluctant to see a blockbuster film like "Six Roads" appear, so there is no stumbling block in the open and in the dark.
Including, Tianxing and other companies in Tianmeng, in fact, the same.
"Heroes of the Three Kingdoms" has been released for nearly a month, and the box office can reach 1 billion Chinese dollars!
However, this is already a very good result for Longteng.
After all, "Heroes of the Three Kingdoms" is the number reached by the fierce film "Six Paths".
On the day that the box office exceeded 1 billion, Longteng announced that the second part of the "Three Kingdoms Series" "The Legend of Lu Bu of the Three Kingdoms" and the third part of "Guan Yunchang of the Three Kingdoms" were officially announced.
Although Lu Bu is not a positive character in "Romance of the Three Kingdoms", in fact, Lu Bu's story is very exciting and dramatic.
"Romance of the Three Kingdoms" is a men's play, but there are also women's plays, such as Diao Chan is one of them.
According to the movie version of Lu Bu's biography, Lu Bu can't be a complete villain like in the romance.
The movie version of Lu Bu will be a tragic hero.
He betrayed his father-in-law Ding Yuan, and then because Diao Chan killed Dong Zhuo, he was scolded as a slave with three surnames.
But in the movie version of Lu Bu's biography, of course, it is impossible to shoot it directly.
In the movie version, "The Legend of Lu Bu" will be divided into two parts.
Lu Bu's betrayal of Ding Yuan and betrayal of Dong Zhuo will of course give reasons that he has to do.
And Guan Yu, as one of the main characters in "Romance of the Three Kingdoms", the story is of course more colorful.
The story of "Guan Yu" will be made into at least 3 films.
In the future, a series of personal films by Zhao Yun, Jia Xu, Guo Jia, Zhuge Liang and others will continue to be launched.
In fact, "Romance of the Three Kingdoms" can be said to be a very huge IP, because there are really too many heroes involved in it.
Of course, the specific adaptation depends on the subsequent market performance.
Ceiling Court headquarters, conference room.
Since the development of Ling Xiao Pavilion, it can be said that it can be called invincible in China in terms of content, which is basically the consensus of the industry, especially in the case of the good performance of the first part of the "Three Kingdoms Series", it can be said that Ling Xiao Pavilion has almost reached a bottleneck in terms of content.
And Lingxiao Pavilion actually has a big shortcoming, that is, the rise of Lingxiao Pavilion is too fast.
The theme of today's meeting of the Soaring Court Group is the positioning of the company's future direction and development route.
On the big screen in the conference room.
"The Development Model of the DSN Group"!
That's one of the themes of today's conference, and yes, Soaring Court is modeled after the development model of DSN Group.
"DSN is now the most valuable of the six North American film giants, and has more than doubled the total market capitalization of any other company in the Big Six. ”
"The development of our Sky Tower, the DSN model, I think is the most suitable. ”
"So let's take a look at the history of DSN Group, initially DSN Group was just a small animation production company, because it focused on animation, so DSN after more than 10 years of development, began to emerge, the earliest DSN company produced animation works, are for young children, and ten years later, DSN began to launch the first all-age animated film. It was a big success. ”
Subsequently, DSN began to be dissatisfied with animated films and began to expand to live-action films, but at the beginning, DSN's live-action films were still live-action films of all ages, even at a young age. ”
"In another 10 years, DSN has become the best film and television company in North America at all-age works, and DSN has always adhered to this style, DSN has accumulated a large number of IPs in the past 20 years, and the original DSN's young works have also begun to exert their power, because the younger generation in North America at that time almost all grew up watching DSN's works. ”
"The founder of DSN, known as the godfather of anime and movies, Dieter, once said that what DSN has always adhered to is to cultivate DSN fans from a young age, and once these fans grow up, then they will become the most powerful supporters of DSN. ”
Yao Ding turned to the next page again, and what appeared on the big screen were four big words: "Fan cultivation!"
"Although the times are different, it is undeniable that DSN's strategy is indeed very exciting, what kind of fans are the most loyal?"
"Why are DSN theme parks so popular all over the world? First of all, DSN's brand strategy, but more importantly, DSN's cultural strategy, what audience is the easiest to conquer? The answer is children. ”
"Through big data and a series of studies, animation themes, especially animation works of all ages, can often generate much higher value than live-action movies, of course, this refers to those animation works that are also popular. ”
"A lot of animation works, because I have seen them since I was a child, so even if I have grown up after ten or twenty years, but for those works, everyone will still not forget, because these works represent feelings. ”
"So, even in the past years, the characters and stories of these works can still attract people who have grown up watching these works. ”
“”
Yao Ding Balabala said a lot, and finally concluded.
"Although we currently have a lot of best-selling series of movies, this is obviously not enough, so after Lin Dong and I researched, we decided that Ling Xiao Pavilion will launch a series of public welfare works next, these public welfare works are not only for adults, but also for minors. ”
"Education should start from the doll, and at the same time, fans should also start from the doll!"
Moreover, the current online media education industry also has great potential, so the future development direction of Lingxiao Pavilion, education can not be ignored. ”