"I'll tell you. Lin Xiao stood up and said.

"To be precise, although Lingxiao Pavilion seems to be developing very well, it has fallen into a bottleneck. ”

"In terms of film and television content, we can say that we have achieved the extreme that other companies can tolerate, and in this aspect, it is difficult for us to make a breakthrough. Lin Xiao said.

"So, we need new hematopoietic capabilities, and I think education media is a very good breakthrough point. ”

"But at present, the domestic education industry is mixed, even if we want to break through it, I'm afraid it's not so easy, right?" Xiao Jie said with a frown.

"No, you may have misunderstood what I meant, our Lingxiao Pavilion is essentially a film and television company, not an education group. Lin Xiao shook his head and said.

"Of course I understand the principle of promoting strengths and avoiding weaknesses, so what we want to do is educational film and television. We are in a unique position to do this. Lin Xiao said with a smile.

"Educational film and television?" everyone present was a little confused.

"Whether it is to open up new channels or something else, our ultimate goal is for the long-term development of our Soaring Pavilion, and what is the core industry of our Soaring Pavilion?

"Therefore, if it is said to be educational film and television, in fact, it is also content in the final analysis. ”

"There are a lot of film and television works on the market about early childhood education and youth education, but they are uneven, they are all very shoddy, and they can't even be called film and television works. Lin Xiao shook his head and said.

"Most of the educational film and television resources are produced by some animation companies and educational institutions, the production cost is very low, and the quality is naturally lackluster, so it can be said that there is no real educational film and television industry. ”

"Because of the educational film and television industry, at present, in fact, the profitability is very limited, most of the time, it is in the form of animation and other forms, and the most critical problem is that these so-called educational film and television works on the market are actually for preschool children, starting from primary school, to middle school, the educational film and television works of teenagers at the stage, in fact, it can be said that it is a blank. Lin Xiao said with his hands on the table.

Xiao Jie and the others were stunned.

Lin Dong said this, think about it carefully, it is really like this. There are many educational film and television works on the market, in fact, strictly speaking, they are just dubbing works, such as "Three Character Classic", such as some fairy tales and fables, in fact, they are all made through some very rough animation, but when it comes to primary and secondary schools, it is almost a blank. Chen He thought about it and said suddenly.

"But since profitability is limited, why do we still do it?" Xiao Jie asked with some puzzlement.

"The limited profitability mentioned here refers to the current stage, but in fact, it is not. Yao Ding said.

"According to our investigation, we found that at this stage, even those shoddy educational film and television works are mainly for the education brand. ”

"The current paid business of those education groups, in fact, is still very profitable, which is still based on the premise of the current lack of educational film and television resources. ”

"Perhaps at the level of education majors, we still have shortcomings, but we have the biggest advantage, that is, in terms of the content of educational film and television works. ”

"At the same time, although educational film and television cannot bring us obvious benefits at this stage for the time being, it can bring huge social favorability to the company, and in the future, when our educational film and television works accumulate to a certain extent, then the brand of Lingxiao Pavilion Education will also be successfully rooted in the hearts of the people, which is a profitable business in itself, and at the same time, the official will also vigorously support our educational film and television projects. Yao Ding said.

"Another is that this is also an act of cultivating fans from an early age, when everyone has seen the educational film and television works produced by our Lingxiao Pavilion, then when they grow up, our Lingxiao Pavilion brand will still be deeply rooted in the hearts of the people. Although there is no profit point in the short term, the potential value is immeasurable. ”

Since there is no large-scale education film and television, there must be problems and problems in it, otherwise, it will not be possible to form a mature system so far. Nan Ke asked, puzzled.

"In fact, the biggest problem is that if you want to educate film and television on a large scale, it lies in the cost and risk, as well as the profit model. Yao Ding explained.

During this time, he conducted a very in-depth study of the educational film and television industry.

"First of all, the cost, if you shoot and produce according to the conventional documentaries and TV series, although the cost is not high, but it is definitely not low, and the profit method of the education industry is gradual and steady, rather than like other industries, which can explode instantly. ”

In other words, the input and output of the education industry requires a very long cycle, and the larger the investment, the longer the cycle of natural profit. And in terms of educational film and television, there is no precedent in China, and the profit model is still unclear, although it is not that no one has tried, but it is difficult to see the effect of one or two or several films of educational film and television, and the cluster model is needed, but the cluster model requires a lot of capital costs, which most education industry companies cannot afford. Yao Ding analyzed.

"In fact, in our country, we have long introduced support and reward regulations for educational film and television, but there are still very few things that are really done, but we are different. ”

"For us, even if we throw out hundreds of millions, all of them are lost, it doesn't matter, we are a listed company, in other aspects, we have been able to do the best, but we lack a sense of social identity, this sense of social identity, in fact, most companies are lacking, sometimes, a group company to develop, not only look at the performance, social identity is also very important. ”

"The next educational film and television project is the main project of the whole group in the next year, and I hope you can give more suggestions in this regard. ”

"In fact, although this plan has no effect for the time being, it is a very good platform in terms of cultivating talents, and it can even be made into a cradle for discovering new talents and cultivating new talents for our company. ”

"We have reached a preliminary cooperation intention with Huaying, CCTV, Tomato TV, Beijing Satellite TV, ECCOM Video, etc."

Regarding this educational film and television public welfare plan, in fact, Yao Ding originally proposed it, of course, at the beginning, Yao Ding took into account the current situation of Lingxiao Pavilion, so he thought that Lingxiao Pavilion must open up new industries.

In the media, especially the Internet, it is not easy for Lingxiao Pavilion to get involved, and at present, Lingxiao Pavilion can be said to have achieved the ultimate in content that other domestic counterparts can endure.

Of course, the content here refers to the regular content of the film and television industry.