Chapter 34: The Cherry Is Ripe (1)

It's not easy for folks to find a way to live!

After a lot of hard work, I finally succeeded in planting cherries but couldn't sell them at a good price, and that kind of mood was uncomfortable. What's more, the cherry ripening season every year is the season when the countryside enters the busy farming season. Harvesting cherries requires a lot of manpower, and this is not the best time to hire workers from the countryside. The cherry planters had to pay relatively high wages to find enough people to harvest the cherries. One is not good, the harvest is not timely and can not be sold in the morning, the ripe cherry fruit can not withstand the test of several wind and rain, and finally have to helplessly watch the cherry fruit on the tree rot in large quantities in the mountain.

Last year, the average sales price of cherries in Caiyun Province was seven or eight yuan per kilogram, and the loss rate was more than 40%. This year, not only is there a bumper harvest, but there are also more orchards with newly planted fruit trees bearing fruit one after another, and if the sales market cannot be expanded, the results will be even more miserable.

A good harvest is not a good harvest. If you don't get it right, there will be a group of fruit farmers who are hot-headed, and in a fit of rage, they will destroy the cherry trees that have finally hung fruit, and plant something that can make money by other people.

Agricultural production is different from others, suitable for a region's agricultural ecological environment of the crop varieties are limited after all, tossing and tossing is not called so many crops, the cost of crop planting and the growth cycle of the process of investment determine the risk of agricultural product planting is very huge.

Everyone understands the principle that scarcity is expensive, but in reality, due to transportation, technology, credit, and other reasons, the production, supply, and marketing of agricultural products are often out of touch, and huge losses for farmers often occur. What do these incidents reflect in these years?

Cherries are a good thing, cherries are delicious, the market demand is high, nutritious, and suitable for all ages. However, the shelf life of cherries is so short that many people don't see cherries at all for most of the year, let alone buy cherries and eat them. In terms of total amount, there is not enough cherries to the extent that they need to rot in the mountains.

The cherries produced in the Americas are also cherry fruits, and in the Chinese fruit market, they completely look like the birds of the fruit aristocracy. Isn't the cherry shelf life longer than the cherry, which can be kept fresh naturally for 10~12 days, and the refrigeration condition when it arrives at the supermarket The shelf life cycle is longer? This can ensure that the cherries can be sold farther away from the place of origin across the sea, and become the fruit aristocracy in people's impression. In the fruit-producing areas, no fruit is unusual, and there is not so much market demand to raise its market price. Only when it is sold to a place where there is no such fruit in the distance can the market value of the fruit be more reflected.

Maybe Lao Fang is really a mountain king with a lot of tricks, maybe the fruit farmers themselves have been tossed enough in the past two years, and they all feel that there will be a big problem in sales this year. Before dinner in the afternoon, more than 10 vehicles of various kinds came to Lao Fang's plantation one after another, gathering more than 50 fruit farmers with a certain planting scale and middlemen in the fruit business. These people, Lao Qi, who has been studying since childhood, are not familiar with them, and after they came to Lao Fang's orchard, familiar people gathered together in twos and threes to smoke, drink tea and chat, and talk about topics of interest to each other.

Lao Qi didn't take the initiative to talk to the people who came, and sat quietly in Lao Fang's tea room to help them make tea, and listened to the chats of these industry insiders by the way. Those who feel thirsty will naturally come over to drink tea by themselves, and when they see Lao Qi, they will also enthusiastically hand over cigarettes and say hello.

Lao Qi's hearing is now very sensitive, and he can hear sounds far away from him. What does Lao Qi feel about this change, and he is still ignorant about being his otaku. Finally had an acquaintance, Lao Qi saw that his distant cousin Shi Lei also came to Lao Fang's orchard, and the two hadn't seen each other for a while, so they happily sat together to make tea and chat.

As the host, while the old party warmly received the guests, he also had to prepare today's dinner. The food on the mountain is also very simple to prepare, the old party himself raised the small native chickens in the orchard on the mountain, catch a few ducks stocked in the reservoir, and tell the regular customers who come to slaughter and fry them by themselves, these things are rare pure ecological species in the city, and they are worthless here.

Some of the visitors thought they were good at cooking, and they volunteered to go to the kitchen to cook, or stew or braised it. Get some fruits and vegetables from the orchard, and it doesn't take much effort to put a few big pots of vegetables on the big table for tonight's meal.

At this time, the people who should come also came, and the old party beckoned everyone to sit at the table, and solemnly introduced Lao Qi to the visitors, and everyone knew each other. Then, five or six tables of people listened to Lao Qi explain the new cherry northward expansion plan while eating.

There is nothing new about this plan, and the core is - freshness. I heard that Lao Qi has channels and methods to solve the problem of keeping delicate cherry fruits fresh. This plan to take advantage of the climate difference between the north and the south to fight the time difference was immediately unanimously approved. Nanguo and Beiyun were originally their old business, and there was nothing new. There are a lot of fruits produced in this place in central Yunnan, peaches, persimmons, strawberries, blueberries, grapes, and plums are the main commodities of those upside-down fruits.

Now that this kind of good thing has come to the door, all of you here are some good people, and they will be in vain if they don't seize the opportunity. Since everyone is okay, they are willing to sign up for this joint action. After eating, everyone cleaned up the tables and chairs in the canteen and arranged them into a temporary conference room, and the old party immediately began to deploy the task:

Lao Qi and Lao Kuai, the lawyers specially invited by Lao Qi, Shi Lei and Xiao Ke, who are engaged in fruit trafficking, are responsible for drafting cooperation agreements and purchase agreements, and formulating packaging standards and fruit quality purchase standards.

More than 20 middlemen specializing in long-distance fruit trafficking divided labor according to their familiar routes, and the four of them went all the way to Shencheng, Beijing, Jinmen, Jinan, Zhengzhou, Shijiazhuang, and Taiyuan, and contacted local fruit wholesalers and large supermarkets to engage in sales. Lao Fang specially explained that the sales staff set off a day later and asked Lao Qi to prepare some fresh-kept cherry samples for them to bring.

The plantation owners went separately to negotiate with the fruit farmers who were confident, well-connected, and of good quality of the fruits, and agreed to give them the goods on credit to sell in the north, and then organize the harvest according to the unified price signing agreement, collect them in a centralized manner, and pack them in a unified manner. The packing box is provided by the old party and has unified specifications. At the sub-grassroots level, we will gradually expand the scope and increase the scope of cooperation.

The Lao side transferred personnel from each participating in the joint operation to organize a temporary quality inspection and accounting department, which was responsible for collecting 100,000 yuan in advance funds for each participant. Rent a warehouse at the local railway station, recruit people to organize cherry warehousing, contact logistics and shipping, accounting work and so on.