Sha Zhengyang was in Cao Qingtai's office when he received Sun Yan's call, he gave Cao Qingtai an apologetic look, then answered the phone, and after a brief reply to the other party, he hung up the phone.

Cao Qingtai's whereabouts have been decided, the secretary of Xinhu County, and it came so quickly.

Originally, Cao Qingtai and Sha Zhengyang thought that the changes might not be made until around the 14th National Congress of the Communist Party of China, but this time they did not follow the usual practice and directly let Cao Qingtai serve as the EI secretary of Xinhu County, which also shows that Huang Shaotang really has a sense of urgency.

The inertia of history is still so strong, which makes Sha Zhengyang also realize that the appearance of his butterfly cannot change the general trend, which is both a good thing and a reminder not to exaggerate his power too much.

"I'll go back next week, and I'll have two or three days to go. Cao Qingtai looked very calm, leaning on the sofa, looking out the window peacefully, "I thought that I might go to the Economic Development Zone, Mayor Lin also had that meaning, but Secretary Huang didn't agree." ”

"Maybe the situation in Xinhu is too bad, and you need to take the lead, Director. Sha Zhengyang thought for a moment before pursing his lips.

Xinhu sounds like a good name, but it is the county's sixteen counties and urban areas that have been hovering in the top three of the penultimate counties, a typical agricultural county and a mountainous county, and Qiongshan has been neck and neck to compete for the penultimate first.

The topography of Xinhu Lake is seven mountains, two rivers and one field, it is located at the edge of the plain, bordering Lizhou in the south and Mengxian County in the east, of which the Menghu Lake has a vast water surface, spanning two counties, and is an important grain producing area along both sides of the lake.

"Zhengyang, this high hat is a good one for me. Cao Qingtai laughed, in front of Sha Zhengyang, he had nothing to hide, "Xinhu's industrial foundation is too poor, even if I go, I'm afraid it will be difficult to make a big improvement in a year or two, unless it can give me five years." ”

Sha Zhengyang shook his head secretly, if he really stayed in Xinhu for five years, it is estimated that Cao Qingtai himself will not be able to sit still.

"Director, the situation in Xinhu is indeed not good, but it is not without highlights, I don't think you necessarily have to focus on industry, or you need to adapt measures to local conditions. Sha Zhengyang groaned.

Cao Qingtai's eyes moved slightly, and his body leaned forward slightly, "Do you think Xinhu does not have the conditions for industrial development?"

Sha Zhengyang sighed in his heart.

Menghu Lake is a rare God-given lake, in a sense, it is also the kidney of Handu, and it is also an important water source of the Handu Basin, if the two counties of Xinhu and Mengxian vigorously develop industry, it will inevitably have a huge impact on the water quality of Menghu Lake.

Sha Zhengyang does not believe that under the impact of industry, these local leaders can now realize the importance of environmental protection, and in the face of political achievements, let alone now, even in 20 years, they may not be able to resist it.

Sha Zhengyang has the impression that it was not until after 2012 that the Handu Municipal Party Committee and Municipal Government and even the Hanchuan Provincial Party Committee and Provincial Government had to make great efforts to renovate the environment along the Menghu Lake and restore a beautiful Menghu Lake to Handu.

"Director, I'm not saying that Xinhu does not have the conditions for industrial development, but I feel that it needs to be adapted to local conditions, Xinhu has its unique advantages, the mountainous and hilly area is large, and the unique humid climate is different from other places in Handu, closer to the situation in Lizhou, but the soil quality is superior,......"

Cao Qingtai heard the meaning of Sha Zhengyang's words, and frowned slightly, "You mean tea?"

Xinhu mountainous area is extremely suitable for planting tea trees, itself Xinhu and Mengxian are also quite famous in Hanchuan tea producing area, this is not a new idea, the tea industry itself is the pillar industry of Xinhu agriculture, the question is that this can drive the development of the entire Xinhu economy?

Obviously not.

Calling Sha Zhengyang, Cao Qingtai himself wanted to hear Sha Zhengyang's thoughts, which seemed to have become a mindset for Cao Qingtai.

In addition, Cao Qingtai also wanted to take a look at Sha Zhengyang's attitude and see if he was willing to follow him to Xinhu.

If Sha Zhengyang is willing to follow him to Xinhu, then he can be appointed as the deputy director of the Xinhu County Party Committee Office, and he can be considered to be a department-level cadre in a year and a half.

But now Sha Zhengyang said that it is necessary to develop the tea industry according to local conditions, if this is the case, then why do you Sha Zhengyang come to make suggestions, Xinhu itself is already doing this.

This disappointed Cao Qingtai.

Sha Zhengyang felt that Cao Qingtai was a little too anxious.

Maybe Huang Shaotang put too much pressure on Cao Qingtai, so that his mentality was also a little unbalanced, and he wanted to hand in a decent answer sheet as soon as possible.

The problem is that the economy is not an overnight thing, and it is not an enterprise that can drive the development of a county.

"Director, the tea industry is not simple. Sha Zhengyang didn't want to take on this topic, Cao Qingtai did a good job in the position of secretary of EI in Xinhu County in his previous life, and he was promoted to the deputy mayor of Handu City very smoothly, why do you need to add to it yourself?

But Cao Qingtai asked, coupled with the fact that the water quality of Menghu Lake has deteriorated dramatically in the next ten or twenty years, Sha Zhengyang also feels that he has a responsibility and obligation to contribute.

"Oh?" Cao Qingtai asked patiently, "Why is it not a simple method?"

"Director, Xinhu and Mengxian have always been the main tea producing areas of our Hanchuan, but although they are the main producing areas, the output value is not high, and the brand degree is very low, and there is no real brand with strong visibility, in short, the added value is very low, on the one hand, the income of tea farmers is not high, on the other hand, there is no value-added through enterprise brand building and marketing, which is the most pity. ”

As soon as Sha Zhengyang's words fell, Cao Qingtai laughed, "Zhengyang, now you are a brand, it seems that you have gained a lot in the building of the Dongfanghong brand." ”

"Director, don't you say, this year of engaging in business, I have gained too much, the most real contact with a company from the purchase of raw materials to production, storage and transportation, sales and so on a series of the whole process, the ups and downs have tasted, deeply feel the difficulty of doing business, but also bring me a lot of inspiration, at least in the future I know what thresholds and problems people will encounter in enterprises, what problems we can solve for people to engage in enterprises, what help can we provide to them, what problems can remind them to pay attention to,......"

Cao Qingtai's eyes flashed with strange light and kept nodding, obviously agreeing with Sha Zhengyang's point of view.

Only when you have personally engaged in the enterprise, can you understand what difficulties and bottlenecks will be encountered in the enterprise, and know these, so that you can help these enterprises solve problems in a targeted manner, so that they can grow and develop rapidly here.

"Well, then tell me, what are the aspects of Xinhu's tea industry that can be broken through?" Cao Qingtai leaned back on the sofa, took a sip of the teacup, and said in a relaxed manner.

"The first is to build the brand, you can consider cultivating and building the special tea industry of Xinhu in the form of geographical identification of origin, which is very important, but we are still lacking in this area, and even in the laws and regulations have not yet been formed, and countries such as France, Germany and Italy in Europe have already formed a complete set of systems in this regard, which is the basis for building a boutique brand;"

Sha Zhengyang only remembered that in this era, there seems to be no such thing as regional identification in China, and he can't remember exactly what year China began to consciously start to establish an institutional system and certification system in this regard, but at this time it is absolutely not certain.

Sha Zhengyang's words made Cao Qingtai frown again, there are too many fresh things coming out of this guy's mouth, what is this origin identification? There are no domestic ones, so what do you say? How to get it?

"Although there is no one in China, there are still many industries, especially the agricultural and sideline products industry, which has been aware, and Xinhu may not be able to open this precedent, drink a return soup, maybe it can also make Xinhu's tea industry come back to the limelight and form an effect?" Sha Zhengyang added.

Although Cao Qingtai is not very clear about the origin identification mentioned by Sha Zhengyang, he can also realize that if Xinhu's tea industry can be a crab eater on this, it will definitely be able to win more attention, which will be of great benefit to enhance the overall brand effect of Xinhu tea, but this may be achieved in a short time.

"This is one, is it anything else?" Cao Qingtai was obviously not satisfied.

"The second is to extend the industrial chain, that is, to extend the tea industry chain downward, for example, you can consider the tea beverage industry and the tea food industry. ”

Sha Zhengyang racked his brains to search for when the giant Master Kong series of tea drinks in the melon seeds about tea drinks developed, but he can't remember, but the earliest will not be later than 1997, he has the impression that when Hong Kong returned to the motherland, Master Kong's tea drinks were already available, and after 2000, they were already very popular.

The main ingredient of tea drinks is tea powder, which is precisely the extension project of the tea industry chain.

"Tea drinks, tea food?" Cao Qingtai's brows furrowed even tighter, "For example, are there any companies and products in this area in China?"

"It doesn't seem to be yet. "Sha Zhengyang Khan, this seems to be a bit out of line, a little bit round and can't come back.

"I used to think that if Dongfanghong considered diversification in the next step, then the main thing is to expand to the beverage and food industry, and the natural hall water industry is the first step, and then the next step can be considered to enter the beverage, and I have considered tea drinks, but this will take time to ,......."

"Oh? That's great. Cao Qingtai became excited.

This year's fire in Dongfanghong's wine industry, coupled with the merger of county wineries, will definitely usher in a high-speed growth next year, which also means that Dongfanghong will quickly grow into a wine giant, and the huge profits it brings are bound to develop to other industries.

Diversification is the most fashionable now, if Dongfanghong can invest in Xinhu to build a factory, it will undoubtedly become a major achievement of his Cao Qingtai after entering Xinhu in the future, if he can achieve something, it will be more complete.