Sha Zhengyang's words were not just words, but thoughts after careful consideration.

At the beginning, he thought about what he would do if Cao Qingtai did not go to the Economic Development Zone but went to Xinhu County according to the original historical law?

The grace of knowing the encounter, the grace of promotion, and even the grace of allocation, you can't help but repay it, this is the basic principle of a person's life, even if you really can't follow its footsteps, but at least you have to do your best to provide some help for it.

Needless to say, it is not necessary to give advice, but what about other aspects?

The only way to exert the power is to rely on the strength of the Oriental Red Wine Industry, which is the largest resource that can be used, and it can indeed be done by relying on its own planning for the future.

Organic tea from Xinhu and Mengxian has been a strong brand among the Hanchuan tea brands for more than ten or twenty years, but it was only gradually created after 2000.

And although it can be regarded as a strong brand in Hanchuan, it is still slightly insufficient compared with the big brands in Zhejiang, Anhui, Fujian, Sichuan and other provinces.

What's even more embarrassing is that although the brands of ecological tea and organic tea have gradually been established, and the tea industry in Xinhu and Mengxian counties has indeed made great progress, it has taken a different path.

Due to the lack of leaders of top brands such as Longjing, Tieguanyin, Pu'er, Zhuyeqing, Ganlu, Dahongpao, Yinzhen, Houkui and Gua Pian, the tea in these two counties has become more synonymous with cheap and high-quality tea, and its added value cannot be compared with these big brands.

As for the extension of the industrial chain, it is not to mention.

The 90s was the time when the food giants were staking their ground, such as Wahaha, Master Kong, Yili, Yangshengtang, Dali Garden, etc., almost all began to establish their hegemony or a generation of powerhouses in the mid-to-late 90s.

However, foreign food giants have been struggling in the Chinese market because they are not adapted, and they will take shares, joint ventures, acquisitions and other means to achieve the purpose of landing on the curve, but the effect may not be good, such as Pepsi Cola to Tianfu Cola, and Danone to Wahaha.

For Sha Zhengyang, this is the opportunity.

The survival and development of the barbarian era is the most emotional, competing with the giants who have not yet grown up, especially being able to compete with foreign giants and win the battle, the pleasure is not much worse than having sex with the woman you like.

"Zhengyang, how long does it take for your tea beverage project idea to be put into practice?" Knowing that he was a bit of a strong man, Cao Qingtai couldn't help but ask.

It's not that he is too anxious, but after learning about the situation in Xinhu in the past few days, he deeply felt why Huang Shaotang arranged himself to Xinhu as a secretary instead of letting himself go to the Economic Development Zone.

Xinhu's economic foundation is too poor, compared with Yintai, Xinhu not only has extremely backward infrastructure, but also has an industrial base that is almost zero, except for a few county-owned enterprises with an output value of less than one million, township enterprises are the same as cold pots and cold stoves, and the private economy is impossible to talk about.

Perhaps the only attraction is the several state-owned and collective tea farms and forest farms mentioned by Sha Zhengyang.

It can be said that when you go, you are almost starting from scratch, and how can it be so simple to cultivate a number of decent industrial enterprises?

Under such an environment and foundation, that corporate investor will easily throw money into the water?

It is not a fool to run an enterprise, whether it is a person in charge of a state-owned enterprise or a foreign-funded or private enterprise, they all come only when they are profitable.

The conditions that Xinhu can provide, I am afraid that other counties and districts can also provide, and what Xinhu can't provide, others can also provide, in this case, how to compete?

As Sha Zhengyang said, what may attract investment is the resources that Xinhu itself has that other places cannot provide or are difficult to meet the needs, and tea resources are the biggest advantage of Xinhu.

But who will take the first step?

When it can really attract foreign investors, I am afraid that the daylily will be cold.

What's more, Sha Zhengyang himself said that the domestic tea drinks and tea food are still in a trial stage, and now the only possible project is Dongfanghong, a cutting-edge giant that is attacking and expanding rapidly from all sides.

But Cao Qingtai also knows that although Dongfanghong is expanding rapidly, the mineral water project in the Humen Mountains is still in the preparatory stage, and when the project is completely completed and put into operation, it will be at least next year, and to see the effect, it will have to be in the second half of next year.

If Dongfanghong really intends to start this tea beverage project, I don't know when it will really be promoted?

"Director, I can't give you an accurate timetable right now. Sha Zhengyang looked at Cao Qingtai with some apologies.

He can understand Cao Qingtai's mood, but he can't engage in business on a whim.

Dongfanghong is the first cornerstone of the business empire he has built up with great difficulty, and this cornerstone is related to the development of other industries in the future.

He also considered supporting the development of one or two private enterprises, but after a comprehensive assessment of the political and economic climate of the era, he did not think it would work.

Even in the coastal provinces with the most relaxed policy environment in Zhejiang Province and Guangdong Province, entrepreneurs like Lu Guanqiu, Jiang Xipei, and He Xiangjian will need many years before they can slowly take off the skin of the collective enterprise and return to their origins through a variety of ways.

Even if the reputation of the township enterprise is bad, it is much stronger than your private enterprise, and in the eyes of the current government agencies and people, it is more reliable than the private enterprise, especially the changes from the political climate are more likely to have an impact on these private enterprises.

This change in the climate will not fade until after 98 years, which will lead to the rapid rise of a large number of private enterprises.

However, it is impossible for him to wait until after '98 to consider these issues, and Sha Zhengyang is also well aware that there are always some constraints in the private economy in China, so it may be more appropriate to choose a mixed development system.

In some specific areas, the intervention of state-owned or collective capital can better obtain resources and policy support from the government.

Sensing that Cao Qingtai was a little disappointed, Sha Zhengyang hurriedly added: "Director, I mean to see the progress and effect of the mineral water project, now this project is very important to the county, the speed of progress is very fast, it is estimated that the end of the year to complete the infrastructure and plant construction and equipment installation and commissioning, initially expected to be put into production in May next year, but now it seems that it is estimated that the product will be produced in March." ”

"Oh, so fast?" Cao Qingtai was also a little surprised, does Yintai have such a high efficiency?

"There's a reason for that. Sha Zhengyang explained the idea of Yintai Development Zone, Cao Qingtai laughed but felt the pressure even more, even Yintai can start to speed up, what should Xinhu do?

"What do you expect the prospects of this project?" Cao Qingtai asked curiously, "Can you catch up with Dongfanghong?"

"I'm afraid it won't be possible for a while, but the mineral water project is low-cost, and more gross income can be invested in publicity and marketing, which is a double-edged sword, depending on the extent of the effect. Sha Zhengyang didn't dare to say anything, "But I think that as long as you don't go the wrong way, you can achieve good results." ”

"If this Natural Hall mineral water project does well, does it mean that you can enter the tea drink next?" Cao Qingtai was more concerned about this.

"There is still some need for some preliminary preparations, the mineral water project is relatively simple, although the tea drink is not as complex as the liquor industry, but it requires the blending of tea powder and other ingredients and trial production, and it will take a while, but I think these preliminary work can be done in advance. Sha Zhengyang smiled, "There is a laboratory in the Department of Food Biology of Handa, we contacted in advance and considered funding for cooperative research, they have some early reserves, which is more suitable for this project,......

Don't fight unprepared battles, this is the principle that Sha Zhengyang has established for himself, with such superior conditions as the memory of his previous life, if he can't plan early, it will be too much of a failure.

Therefore, when the mineral water project was launched, Sha Zhengyang began to lay out the tea beverage industry.

Sha Zhengyang has no intention of letting Dongfang Red Wine Industry engage in mineral water and tea drinks, and in his opinion, the more disadvantage of diversification is that it is not clear about priorities, average effort, and there are also mistakes in the selection of projects.

Dongfanghong is still honestly making liquor, as for the mineral water project, it can invest, and even borrow channel resources to the other party, but after the project really enters the right operation, it still needs a set of professional management team that belongs to Nature Hall to manage.

The same is true for the tea beverage project, which can be invested in capital and resources in the early stage, but once it enters the substantive stage, then it is necessary to have a dedicated operation team to be responsible for the management and operation.

Of course, this is not to say that there can be no correlation between these ones, after all, they all belong to the consumer goods and food industry, and there are many commonalities in the channel, and it is certainly a good thing to cooperate with each other to achieve better results, but we must deal with the relationship between each other.

"Very good, Zhengyang, I appreciate your precautionary layout idea the most, and make preparations in advance, then I will wait for your good news." ”

Cao Qingtai also knew that it was impossible for him to pin his hopes on Sha Zhengyang, this was just an expectation for him.

As the leader of Xinhu, he also needs to know more about the situation of Xinhu, and then consider how to come to Xinhu to do a big business.

However, he originally hoped that Sha Zhengyang could follow him to Xinhu, but the idea could only be shelved, Sha Zhengyang had so many plans, and he still needed to control the Dongfang Red Wine Industry in the short term to achieve this follow-up goal.

Sha Zhengyang also has his own ideas, which Cao Qingtai gradually realized.