Drinking tea in Yuehai has not forgotten, Suoju Yuzhou Ye Zhenghuang.

Thirty-one years back to the old country, read the chapter in the falling flowers.

The complaint is too strong to prevent the intestines from breaking, and the scenery should be long-sighted.

The water of Modao Kunming Pond is shallow, and the fish viewing is better than the Fuchun River.

Watching Cui Ning write another masterpiece of the leader in block letters, Director Yang, who has been posting for decades, couldn't help but sigh that there are people outside the world.

You know, Cui Ning's words are not ordinary fonts, they are with the energy of heaven and earth, according to the traditional saying of the Dragon Kingdom, writing is the same as drinking, "wind and rain and joy and sorrow are not suitable", but Cui Ning often writes in the wind and rain and thunder, and has developed a character of not being happy or sad since he was a child.

"Young man, all say that words are like people, your words are not like a young man to write, too old and spicy, too tasteful, Fuchun River three words, it makes me seem to see the rolling river in general, all say that there is a deep meaning in the calligraphy and painting, I have seen it for the first time in decades" Director Yang nodded again and again, watching the words gradually become lighter in the sun, with the regret that he could not leave Mobao.

"Writing is actually an expression of my heart, I have been writing since I was a child, and I have been writing for more than 20 years" Cui Ning said, "I should call you Director Yang, or Uncle Yang, don't mind?"

Director Yang was stunned for a moment, but he was still reluctant to put down the words on the ground and said:

"Young man, ...... you?"

Cui Ning helped Director Yang lift the bucket, picked up the pen, and said:

"I know you like to eat dumplings, why don't we talk about calligraphy while eating dumplings, and don't talk about anything else, I don't know if it's convenient?"

"Convenient and convenient" Director Yang said as if he had obtained a treasure, "buckets and brushes can be placed in a small store at the entrance of the park, and there is a particularly delicious freshly packed dumplings not far from here, I invite you to eat."

Cui Ning nodded, except for the park, put down the small bucket and brush, and walked to the dumpling shop with Director Yang, the two of them sat down, and asked for a bowl of dumpling soup first.

"Leek meat, carrot meat, one each" Cui Ning said, "Uncle Yang, I know you like to eat carrots, and then a fish-flavored shredded pork, a small bottle of two pot heads, Uncle Yang, this is also your favorite"

Director Yang took a sip of soup and asked:

"Boy, you're not a spy, are you? I know all about me."

"Of course I'm not a spy, I'm from Dongshan Province, and I'm the head of a cultural company" Cui Ning handed over his business card and said, "Let's talk casually, Uncle Yang, you are only 55 years old, and you have been writing and visiting the park every day for the past few years, and then you are drinking, are you really going to do this?"

But when I look at your words, it is clear that you still have ideals and ambitions, and even have the ambition to soar in the sky, otherwise I wouldn't talk to you. ”

Director Yang looked at Cui Ning's business card and asked:

"What do you do as a company? Brand consulting and planning, is it an advertising agency?"

"It's similar to advertising, but it's more of a work equivalent to the company," Cui Ning said, "It's purely my personal company, and I want to do something."

"Well, you are in the same group as the group of people who have been looking for me recently?" Director Yang is not confused after all, "I have been retired for four years, it is useless, and I don't want to do any more business"

"Isn't it reluctant for you to go to Xinhua Bookstore every week to read the latest marketing books and hang out at the supermarket beverage counter?" Cui Ning said.

"Hehe, it looks like a lot of work has been done, young man," said Director Yang, "what if you are reluctant? When the workers' meeting was held, I was the first to propose that I resolutely not cooperate with foreign businessmen, nor do I have joint ventures with them, and 90 percent of the workers signed and agreed, but what can I do?

On the first piece of paper, overnight the Arctic Ocean became a foreign joint venture, the joint venture less than half a year, our products can not be seen in the market, how many workers are reluctant, how many people who love this brand shed tears, but what can be?"

Cui Ning poured Director Yang his favorite rice vinegar and garlic paste and said:

"Uncle Yang, the past is all in the past, our leaders have said that there is a price to pay for crossing the river by feeling the stones, and now our economic situation is really good, so now we have the opportunity to do some more things"

"Don't say it, don't say it, eat dumplings, drink wine" Director Yang said, "Young man, Xiao Cui, your handwriting is good, you really have skills"

"I'll go to your house later, I'll write you a few words as a small gift between friends, I hope you don't mind" Cui Ning said "Uncle Yang drinks"

"Write to me, that's a good feeling" Of course, Director Yang couldn't ask for it, and his tone became less blunt, "Xiao Cui, what is your company mainly for?"

"Planning, creativity, advertising, and then helping companies do better," Cui Ning said, "I recently planned a product called Phoenix Cola, please try it too."

As he spoke, Cui Ning took out a few cans of Coke from his backpack, opened one and handed it to Director Yang:

"This is what we planned, Longguo's own brand of Coke, superstar Chen Long is our spokesperson, just filmed a TV commercial in Qindaihe, and it will be launched on Longguo TV soon"

"Our own brand, then I'll taste it, well, the taste is okay" Director Yang said, "But the cola market is not easy to do, the two music is really strong, in the 80s, our eight kings have been wiped out"

"It's a pity," Cui Ning said in a low voice, "Many workers have been laid off, and the lives of old workers have become a problem, and our product, the largest factory is established in the original factory of Tianfu Cola, and the goal is to win one-third of the market share this year and next year." ”

"It's difficult, it's difficult," said Director Yang, "It's hard to go to the sky"

"It's very difficult," Cui Ning said, "but our main task is not to defeat Liangle, but to arrange the employment of Tianfu Cola, Laoshan Cola, Shanhaiguan and other original employees, as well as pension issues, including some employees on your side, some employees in the Arctic Ocean, I can also arrange nearby employment, as well as the pension of some old workers."

Our product sells hundreds of millions of dollars every year, and most of the profits are to do the things I said. ”

Director Yang's eyes lit up and said:

"Is that so? We still have dozens of old people in the Arctic Ocean, who have worked in factories for decades, and now they are all sixty or seventy years old, I don't know if we can arrange it?"

"Sixty or seventy years old will definitely not be able to arrange for work," Cui Ning said: "But as long as Uncle Yang makes a list, including finding them through some connections, we will pay them a monthly pension, because Phoenix Cola has set up a special foundation for this project." Take care of it."

As he spoke, Cui Ning took out another stack of photos from his backpack and handed them to Director Yang

"Uncle Yang, this is our newly built apartment in Yucheng, which is to house the old workers of Tianfu Cola, so that they can take care of their old age. However, it is more complicated to build an apartment in Rendezvous, and you can only pay some living expenses on a monthly basis."

"That's not bad, I thought the country had forgotten about us" Director Yang was moved to tears, saw the last few photos, and said in surprise:

"This is Mr. Wen, he was born in the military, he had a meeting with me back then, and he was the best worker in the Longguo Beverage Factory at that time."

"It's him, I called him when I came, he said hello to you" Cui Ning said, "He is old, his health is not very good, he has relied on collecting waste for a living in the past few years, but he will be the first batch of old people to live in a new apartment, and there will be about 1,000 living expenses per month." ”

"Come, Xiao Cui, drink, you say, what else do you need me to do?" Director Yang said, "My old bones can be tossed for a few years"

"Uncle Yang, let's go out of the mountain" Cui Ning said, "A factory, a brand, not only propaganda can be done, you need to really understand the beverage market, technology and management of talents, your things, I have done a lot of understanding, especially you have feelings, but also love our factory and enterprises, so I formally invite you to be the chief engineer of our Phoenix Cola, the annual salary is 300,000, including your retirement pension, we will always be responsible, do you think it's okay?"

"Oops, this...... It's just unthinkable," Director Yang's hands trembled, "I thought I could only write in the park, this ...... Xiao Cui, there is another request, I have a son, I have not found a suitable job after graduation, I want to go abroad, I have always disagreed, can you let him also go to the factory to exercise"

"It's easy to say, but you still have to respect your child's opinion," Cui Jing said, "including my company and my friend's company, you can go and talk to see where it is more suitable."

Cui Ning and Director Yang drank wine and chatted, and preliminarily decided some major events in the management of Phoenix Cola, and the position of Chief Engineer of Phoenix Coke also made Director Yang officially become "Chief Engineer Yang" and opened the second spring of his career.

Cui Ning returned to the company, the meeting hosted by Huaxia had come to an end temporarily, and when Cui Ning came back, several people got together, gave Cui Ning a few names, and then asked Cui Ning to give the final idea.

"Shenlong Cola, this is the name we gave to Phoenix Cola, Shenlong, but also the symbol of our Eastern Dragon Kingdom, it sounds majestic, and it is also relatively neutral, how do you say some principles" Huaxia said:

"So for the first name, we recommend Shenlong Cola. Then the second name is Extraordinary Coke, which represents an extraordinary background, after all, the baby is also a famous family now, and then inspirational and extraordinary, to be the Dragon Country's own Coke, and Extraordinary Coke sounds very smooth, in line with the principle that you said is on your lips"

After listening to Huaxia's introduction, Cui Ning thought about it and said:

"I recommend both to companies, but adjust the order and put Extraordinary Coke first. Then, let Allen make two simple logos respectively, do a full set of things, and then give it to the company"

"You mean Extraordinary Coke as the first choice, right?"

"Yes, I think it's a good name," Cui Ning said, "In addition, Phoenix Coke is not used for the World Cup advertisement, and it is also recommended to companies, telling them that this year's World Cup in France will be a good opportunity for Extraordinary Coke to become famous in one fell swoop."

Especially in the opening match, Brazil vs England, there will be hundreds of millions of viewers following this match, and if Extraordinary Coke seizes this opportunity, the cost of several million will have the effect of several million.

After all, time is tight, and the proposal you give them is simpler, and the advertising appeal is simpler at the earliest, just use Long Guohong, and then the slogan-style advertisement, which can be most deeply rooted in the hearts of the people.

The advertising slogan is almost like this: Extraordinary Coke, the Dragon's own Coke. Extraordinary Coke, Extraordinary Choice. ”