"Mr. Cui, a department manager contacted us and asked us to help us come up with a product name" Huaxia reported to Cui Ning.

"Baby, hehe, big business, but it's just a department manager, and then it's just a name?" Cui Ning asked.

"Yes, it was introduced by a friend, didn't they also make Coke? My friend knew that we were planning Coke products, so he introduced us to their department manager," Huaxia replied truthfully, and then continued:

"They have given a lot of names internally, including Mighty Coke, Patriotic Coke, Real Coke, Everyday Coke, Jinmei Coke, Coke and many other names, the first was called Mighty Coke, and even Slogan is ready - Mighty Dragon Country, Mighty Coke!

Later, it was denied, and then the internal people liked the name Coke every day, and thought it might be popular, but unfortunately this was registered as a beverage trademark by a company in Lingzhou, and people didn't sell it, so now it's temporarily called Jinmei Coke."

"What is the name? It's too unpopular and not atmospheric," Cui Ning said, "Take Coke Coke as an example, it was the first to enter the Dragon Kingdom, and it was translated as tadpole cola, which can be cola, tadpole chewing wax, thirsty wax, it sounds like drinking tadpoles and wax, who dares to buy it?

In the thirties, in order to choose a good name for itself, Cocole launched a name contest to openly solicit translations in the Dragon Country and the Eagle Country.

Dr. Jiang Yi of the Oriental College of the University of London, Eagle Country, won the event, and he came up with the name exactly the four words we see now: Coku Cola.

With a flattering name, Cocola's fortune in the Dragon Country is getting better and better every year. also invited actress Ruan Lingyu to speak for herself, and quickly became popular all over the old Shanghai City.

Come, let me tell you about some basic rules of brand naming."

As he spoke, Cui Ning asked Huaxia, Zhang Dahai, and Lin Wei to sit down, and gave them a few people to talk about the rules and personal views on brand naming from the perspectives of marketing, branding, and even energetics and luck.

First of all, the name of the brand must be simple and easy to understand, smooth to say, and popular is the best. For example, the world-famous brands of Dragon Translation, Volkswagen, GM, Standard, BMW, Mercedes-Benz, etc., are too classic, classic is just like a natural brand, just like there should be such a name, so popularity is inevitable.

Just like we say the emperor, it combines the merits of the three emperors and the five emperors, so after Qin Shi Huang, this position was popular for more than 2,000 years. The same is true for brands, which must be very lucky.

Another principle is that it is well known to the public as if on the lips, such as a certain item, animal or fauna, etc., such a brand itself is easy to become a bestseller. For example, apples, cabbage, wheat, corn, etc., are actually good brand names.

But there is a principle, the item itself should be global or national, and everyone knows what the name is, never give a local name, or ambiguous names, such as "kiwifruit", in fact, it is not suitable as a brand name, because the name itself is controversial, far less suitable than apples, strawberries, oranges are more suitable as brand names.

Then, there is another important point in brand naming, which is to try to be as neutral as possible, and not to have too strong feelings. A name like Patriotic Coke is doomed to failure, the sense of color is too strong, and people are the same, in fact, it is the manifestation of the imbalance of the five elements, such as Hailan, Phoenix, Toyota, Honda and other brands, it is difficult to define his sense of color, so it is an excellent name.

The so-called neutralization, or do not have a derogatory connotation, such as the "hammer" in Sichuan Province and the "Biaozi" in Dongshan Province, can never be used as a product name, extremely unlucky, and the company will not last long.

There is also the atmosphere that everyone often says, what brand is suitable for the atmosphere, including how to match the brand and the advertising slogan, this is all knowledge. For example, the moon god and the Chinese turtle essence are actually very atmospheric, but from the feng shui of the brand, the former is too feminine, and the latter hurts the heavens and harmony, so it is difficult to last long from the brand analysis.

Of course, when Cui Ning told the employees, he tried to avoid feng shui and metaphysics, but communicated with everyone from marketing and communication, and then let everyone learn to think, after all, some brands should also be combined with the luck and ambition of the entrepreneur himself, and not a name can represent everything.

"The name of Coke every day is really good, Jinmei Coke is a little inexplicable, you have a meeting to discuss it, and then select one or two names, including the explanation of the name to each other" Cui Ning said "I still have some things to do and won't attend the meeting, Huaxia, you preside over the meeting"

Cui Ning left the company because of an important thing to do.

Although Phoenix Cola has entered the substantive stage, there is still a lot to be done.

In addition to the workers of Tianfu Cola, Cui Ning not only rescued these people, but also other old workers in the Coke factory in the 80s, as well as their pension problems, Cui Ning hopes to do a little more through Phoenix Cola.

Jincheng Mountain Customs, Hucheng Zhengguanghe, Shencheng Bawang Temple, Longdu Arctic Ocean, Ludao Laoshan Mountain, Hancheng Bridge, Yucheng Tianfu Cola, Lingzhou Asian Soda ...... These factories have a group of elderly people who have made outstanding contributions to the country's domestic beverage industry, as well as engineers.

Recently, Cui Ning has contacted many seniors in the cola industry and people in need of help through some channels such as Mr. Zhuge and Jiang Lao, and even the relevant departments of the state, Ji Ziyu's family, and the Kong family.

Technicians and engineers are going to join the new factory of Phoenix Cola, because after Phoenix Cola got the support of Jiang Lao, Minister Zhao and others, it not only built a factory in one city, but built several factories across the country, enough to arrange hundreds of technicians and engineers.

A large part of the laid-off workers who have no means of subsistence can go to work in new factories, while the other part needs to be resettled, including apartments and monthly pensions, which need to be done by a special agency, which needs to be attached to a certain department of the state, including the establishment of a foundation.

This requires the coordination of a lot of relationships, including the signing of many departments, after all, doing good deeds also requires normal procedures, and things like building an apartment are not just money, and how to distribute them, there is too much work to do.

The support of her predecessors made Cui Ning more confident in doing things, and some things had to be done by herself*.

The director of Arctic Ocean Soda in the 80s was surnamed Yang, called Yang Jianguo, and the name has a strong atmosphere of the times.

Director Yang is the absolute hero of the Arctic Ocean, but also the hero of the beverage industry in the Dragon Kingdom, he was resolutely opposed to cooperation with foreign businessmen, because around 1994 the Arctic Ocean benefits are very good, and it is also a key enterprise in the district, although the market is around the Dragon City, but the annual sales of hundreds of millions, as well as the workers who love the factory, why must it be a joint venture with foreign businessmen?

As a result, after the joint venture with foreign investors, four companies were established, all the original promises were nullified, the Arctic Ocean products were soon discontinued, and the production of international brands of Cola, and Director Yang has since closed the door, the first department and the official dealings, the second held a meeting at home, and set two family rules, first do not drink foreign Coke, and then do not work for foreign-funded enterprises. I watched the old man write and play chess in the park all year round.

Mr. Zhuge and Minister Zhao, Jiang Lao and others, since the establishment of the Phoenix Coke project, they have not thought about doing the work of Director Yang, but as soon as they heard that it was an official person, Director Yang's disgust made many people eat closed.

On this day, Director Yang walked in the park again, holding a small bucket in one hand and a large homemade brush in the other, using a mop pole and a large sponge, cutting the sponge into the shape of a brush tip, and then writing on the ground in the park.

Temple of Heaven Park, in the south of Longdu City, on the east side of Yongdingmen Inner Street in Dongcheng District. It covers an area of about 2.73 million square meters. The Temple of Heaven was built in the eighteenth year of Yongle in the Ming Dynasty (1420), and was rebuilt in the Qing Dynasty during Qianlong and Guangxu. It is a place for the emperors of the Ming and Qing dynasties to worship the emperor and pray for a bumper harvest.

The Temple of Heaven is the general name of the two altars of the mound and the valley, there are two altar walls, forming the inner and outer altars, and the altar walls are round in the south and north, symbolizing the round place of the sky. The main building is in the inner altar, the mound altar is in the south, the prayer valley altar is in the north, and the two altars are on the same north-south axis, separated by a wall in the middle.

The main buildings in the mound altar are the mound altar, the imperial dome and so on, and the main buildings in the prayer valley altar are the prayer hall, the imperial dry hall, the prayer door and so on.

In 1900, the Eight-Nation Coalition set up a headquarters in the Temple of Heaven and set up cannons on the mound. Cultural relics and sacrificial vessels were swept away, and buildings and trees were tragically destroyed.

After the founding of the People's Republic of China in 1949, the government invested a lot of money in the protection and maintenance of the cultural relics and monuments of the Temple of Heaven. It has undergone many repairs and large-scale greenery to make the ancient Temple of Heaven even more magnificent.

Recently, the Temple of Heaven Park has just been recognized as a "World Cultural Heritage" by UNESCO.

For the surrounding residents, the park, which covers an area of millions of square kilometers, is a good place for leisure and walking.

Director Yang is a frequent visitor to the Temple of Heaven Park, and the park's management personnel also know this stubborn old man, and I heard that he was once a powerful factory director.

In the open space of the park, Director Yang put down the bucket and brush, walked slowly for more than ten minutes, and then began to write every day.

Writing on the ground is also a unique invention of the elderly in Longguo, as for the invention and which dynasty and which generation, there is no history, but at least from the Republic of China period, the old people of Longdu have the tradition of writing on the ground.

Yang Lao loved to post when he was young, Ouyang Xun, Liu Gongquan, Yan Zhenqing and other people's calligraphy are also one by one, after retiring in recent years, he fell in love with Wang Xizhi, Lanling preface and classic Tang and Song poems, leader poems, etc. are his best partners in the park to chat about.

"Cherish the Qin Emperor and the Han Dynasty, slightly lose the literary talents, the Tang Dynasty and the Song Ancestors, slightly inferior to the coquettish, a generation of Tianjiao, Genghis Khan" Director Yang was writing the leader's Qinyuan Spring Snow, and a young man stood next to him and chanted softly.

Director Yang did not squint, finished writing this famous poem, "still look at the present day", sighed slightly, this time looking at this young man who suddenly appeared and carried a small backpack.

The young man nodded to Director Yang and said:

"Hello uncle, I see that your words have the charm of Huaisuti, but there is also Wang Xizhi's style everywhere, and the writing is really good."

Director Yang couldn't help but look at the young man with admiration, because this poem is generally written in Huaisu style, and he can see the charm of Wang Xi in his own font, and this young man is not simple.

"The Red Army is not afraid of expeditions and difficulties, thousands of rivers and mountains are just waiting for leisure," Director Yang wrote another poem "Seven Laws of the Long March".

"If I'm not mistaken, uncle, when you were young, you must have been sent by Ouyang Xun, Liu Gongquan and Yan Zhenqing, so some words will inevitably bear traces of them," the young man said.

"Why do you say that, how do you see it?" Director Yang couldn't help but ask, is it a young man who is talking about it, or does he really understand this.

"Uncle, Ouyang Xun's characters are due to the characteristics of the Han Dynasty and the Jin Dynasty's regular script, and the six dynasties inscriptions.

The main characteristics of Ouyang Xun's calligraphy style are rigorous and neat, flat and sharp. Although the glyph is slightly longer, it is divided into white cloths, neat and rigorous, the middle palace is tight, the main pen is elongated, it seems to be unrestrained, there are sparse and dense, all sides are prepared, the eight sides are exquisite, the rhyme is vivid, just right.

Your more words, at a glance is the "Huadu Temple Yong Zen Master Relic Pagoda Ming", the pen power faintly has the charm of European style.

And Liu Gongquan's font is strong, and the words are rigorous and meticulous. In terms of the characteristics of the characters, it is known for its thinness, and the regular script written is vigorous and charming, and the bones are strong.

The so-called stable but not vulgar, dangerous but not strange, old but not dry, moist but not fat, demeanor and charming. It refers to the characteristics of the willow body.

Your mountain character, at first glance, is not less than copying the willow body, not only similar to the shape but also similar to the god, so I said that you must have also been in the willow body.

As for Yan Zhenqing Yan Ti, there are very similar places with Liu Gongquan, if Liu Ti is heroic, Yan Ti is thick and broad, one is like a teenager, and the other is like a middle-aged.

Yan Zhenqing was born in a martyr's house, he is awe-inspiring, solemn and stern, majestic and beautiful, many of his works are written after middle age, and his experience and breath naturally have the achievements of the years.

Your words vaguely have the flavor of Yan Zhenqing's "Manuscript for the Sacrifice of Nephews", so I think you must also be a copyist of Yan Ti.

It is precisely because of the copying of various fonts that the corresponding traces will be inadvertently brought out on some words, proving that there has been a lot of hard work on some words.

Uncle, I don't know if I'm right?"

"Young man, the eyes are poisonous enough" Director Yang couldn't help but nodded, "I don't know how to write?"