To be honest, Lin Xiao didn't expect that the initial promotion of "Peppa Pig" encountered a little difficulty, and the result would turn into big news, which made Lin Xiao smile bitterly.

However, this ...... That's not a bad thing.

At least, "Peppa Pig" has not been promoted much now, and countless people already know that there is such a cartoon.

In the early days, Beijiang Satellite TV was one of the five highest-rated Davids below CCTV in China.

At the beginning, the main brand of Beijiang Satellite TV was the positioning of the youth brand, and the main idea of Beijiang Satellite TV to play this brand is that grabbing the attention of teenagers is equivalent to catching the attention of their parents.

For this reason, Beijiang Satellite TV has invested heavily to create a Galaxy Star Grand Prix, not only to select young stars, but also to have very generous bonuses.

At the beginning, there were not many domestic variety shows, and Beijiang Satellite TV's cannon was launched.

The Galaxy Star Grand Prix has been held for five consecutive years, and it has become the trump card program of Beijiang Satellite TV, especially the annual finals of the Galaxy Star Grand Prix at the end of the year, and the ratings once topped the top of satellite TV.

However, the good times did not last long, and soon all kinds of variety shows in China began to become popular, and the Galaxy Star Grand Prix gradually began to become less popular because of the lack of innovation.

In the end, the ratings fell again and again, and Beijiang Satellite TV had no choice but to cut the Galaxy Star Grand Prix.

After that, Beijiang Satellite TV did not give up, and soon created several youth talent shows one after another, but the effect was mediocre.

Because the brand focusing on teenagers has not been able to continue to work, and the management and TV station leaders have changed one after another, so Beijiang Satellite TV has gradually begun to transform.

No longer focuses on youth brands, because other TV stations have already launched children's channels, and Beijiang Satellite TV will play this brand again, isn't it equivalent to turning the entire Beijiang Satellite TV into a children's channel?

It's just that in the past few years, several other TV stations have risen day by day, but Beijiang Satellite TV has been declining, and now the original Five David TV has long been replaced.

Of course, the emaciated camel is bigger than the horse, and although Beijiang Satellite TV has declined, it is still a second-grade local TV station.

Gao Yanming became the program director of Beijiang Satellite TV, which is definitely a high authority, even if Beijiang Satellite TV has fallen from the first gear, but after all, it is one of the five David TVs.

However, today's Beijiang Satellite TV has fallen again and again because of its ratings, and although it is still in the second gear, it can only be said to be very reluctant.

Gao Yanming was not transferred to Beijiang Satellite TV for a long time, before he came, he really wanted to do a big job, but the fact is, don't look at Beijiang Satellite TV's infinite scenery before, but in fact, after he came, he found out that the biggest problem restricting Beijiang Satellite TV is one word, money!

It's not that Beijiang Satellite TV has no money, but Beijiang Satellite TV is no longer willing to continue to invest heavily in buying content after experiencing many failures.

But what is the current situation of Huaguo's TV station? No money? It means that there is no good content, and without good content, Beijiang Satellite TV can only be beaten.

As the director of the program department of Beijiang Satellite TV, it can be said that he has to bear a lot of responsibility for the success or failure of Beijiang Satellite TV, because whether a TV station can rise or not, to put it bluntly, depends on the program.

Except for the prime-time TV dramas Beijiang Satellite TV, which is mostly purchased from outside, Beijiang Satellite TV's other programs are almost entirely provided by its subsidiary, Beijiang Media.

As for why? Of course, it is to save costs, it is said that this is still promoted by the previous deputy director and director of the program department, the reason is that since it cannot be open source, it can only be reduced.

As a result, Beijiang Satellite TV's ratings share has fallen again and again.

In the fiercely competitive domestic TV circle, doing so is almost equivalent to giving up the opportunity to compete, after all, there is only one CCTV.

Gao Yanming wanted to change this status quo, but he was a little at a loss for a while.

Because, many popular TV series are not willing to sell if you have money, and TV stations are no longer as strong as they used to be with content providers.

After all, people don't worry about selling at all, and selling to Beijiang is obviously not as good as selling to Wudavid, so it is difficult for Beijiang to get good resources.

Although Gao Yanming is the leader of the program department, it does not mean that he can decide all the program procurement matters in one word.

After all, he's new to the city and hasn't made any impressive achievements yet.

It's just that Gao Yanming is unwilling, he is only thirty-five years old this year, does he really want to achieve nothing in this position?

But it's hard!

Therefore, when he saw Lin Xiao's first animation work, which had been hyped recently, his heart was a little turbulent.

Cartoons, will it be a breakthrough?

"Director, this is the information and sample of "Peppa Pig" of Sanle Animation that you wanted. ”

"Well, you go get busy. ”

Sitting in front of the computer, Gao Yanming plugged the USB flash drive into the laptop.

"Bell Bell Bell ......" "Peppa Pig" entrance music sounded.

In Gao Yanming's eyes, a very strange cartoon pig appeared in the picture.

The first episode of "Mud Pit" Gao Yanming finished watching it quickly.

Then he subconsciously continued to watch the second episode directly.

After reading it, Gao Yanming frowned slightly.

An episode is only 5 minutes long, and the picture plot and so on are very, very simple.

In other words, every scene, including the characters, including the background, is extremely simple, but I don't know why, Gao Yanming thinks this cartoon is quite interesting.

He has a daughter who goes to kindergarten, and sometimes he will accompany his daughter to watch cartoons, but to be honest, if it weren't for his daughter, he wouldn't have watched those cartoons at all.

But although this "Peppa Pig" episode is only 5 minutes, the picture is not cool at all, it is simple to the extreme, and even many of the pictures are repetitive backgrounds, unchanged, or hand-drawn cartoons, and there are no ups and downs in the plot at all, it is completely daily life.

But what puzzled him was that he actually watched it, and after reading it, he actually found it quite interesting.

However, he also understood why this cartoon, even if it was in the name of Lin Xiao, there was still no TV station willing to take over, it was really this cartoon, it was too simple.

However, simple doesn't mean that no one will watch it, especially when I think about it, because this cartoon can't be sold, but is hyped, what does it mean? It means that there is a natural reverse propaganda effect.

Is it not good for others to say that it is not good? No, many people will still wonder, what is wrong?

Especially this cartoon is not as bad as imagined, otherwise, you can watch it as an adult?