In the case of Beijiang Satellite TV, it is really not so easy to make achievements.

On the one hand, Beijiang Satellite TV is now seriously underfunded, and it is difficult to make heavyweight investment in some programs.

On the other hand, it is also because the ratings of Beijiang Satellite TV have fallen sharply, so many potential and popular TV episodes will not choose to sell to Beijiang.

At most, Beijiang Satellite TV can only buy some second and third rounds of broadcasting rights.

It's equivalent to that the five Davids eat meat, and they can only drink some soup after them.

How can it be possible to catch up with them?

Although everyone knows that high risk has high returns, Beijiang Satellite TV, which has experienced many failures, obviously no longer has this kind of courage.

And there's not that much money left to try high-risk things.

Gao Yanming suddenly felt that this might be an opportunity.

Although it is unknown whether "Peppa Pig" can succeed, for Beijiang Satellite TV, Beijiang Satellite TV's current animation theater has almost become a chicken rib. The broadcasts are all some children's programs and self-made cartoons made by Beiyi Media.

And "Peppa Pig" was rejected by the children's channel of Five David TV, so it was an opportunity for Beijiang.

Because cartoons like "Peppa Pig" are definitely impossible to sell at a high price, and Sanle should be clear about this.

Beijiang Satellite TV does not have much advantage over other TV stations, but it does not mean that there is no advantage at all.

It is impossible for other TV stations to let cartoons like "Peppa Pig" be broadcast during peak hours, but Beijiang Satellite TV can.

The animated theater at six o'clock can be used as a try, but the ratings are not high anyway.

Of course, it also depends on Sanle Animation's side, whether it will accept the broadcast of "Peppa Pig" on Beijiang Satellite TV.

Thinking of this, Gao Yanming made a decision, if "Peppa Pig" fails, it will not have much impact on Beijiang Satellite TV and himself, and the loss is very limited, but if it succeeds, it will be different.

And the key is that Gao Yanming always feels that although the cartoon "Peppa Pig" is simple, it is quite interesting, at least he can watch it as an adult.

......

"Lin Dong, good news, Beijiang Satellite TV just replied, saying that they are very interested in our "Peppa Pig". Fu Junle has not given up during this time, and put "Peppa Pig" on several David Channels for broadcast, for which a lot of favors and relationships have been used, and the public relations money has not been spent, but it has not been able to achieve the goal.

Now, finally a satellite TV station took the initiative to come to the door, although Beijiang Satellite TV has declined, but in the current situation, this is already a very good choice.

Maybe he was worried that Lin Xiao wouldn't look down on Beijiang Satellite TV, Fu Junle also deliberately explained: "Although Beijiang Satellite TV is a little worse, but it's better than broadcasting it on the network platform, right? After all, the target audience of our cartoon is not the main netizen nowadays, in addition, I specially learned about the situation of Beijiang Satellite TV, although they don't have a children's channel, but there is an animated theater in 1, but they rarely broadcast any popular cartoons, so, for us, this may be a good opportunity." ”

"The other party took the initiative to come to the door, and I think there will definitely be a certain understanding of our requirements, so the broadcast time should not be too bad. ”

"Let's talk about it, it's still the same sentence, it doesn't matter how much money is sold in the first season, the important thing is to open up the influence, and the broadcast time is the bottom line. Lin Xiao said.

"Then I'll ask them to meet and talk?" Fu Junle asked.

"Well, you're the CEO of the company, and if you think you can, just do it. Lin Xiao said with a smile.

In fact, Lin Xiao can be regarded as recognizing the facts, if it is a film and television series of Ling Xiao Pavilion, maybe those TV stations will rush to ask for it, but cartoons, it is a completely different business.

Moreover, the conditions of Beijiang Satellite TV are not as good as the five David TV, but the advantages are also more obvious, that is, the resources are relatively concentrated, "Peppa Pig" Lin Xiao is indeed very confident, but it must be given a platform to play.

Lin Xiao did not participate in the negotiation with Beijiang Satellite TV, and the result of the negotiation was very smooth, although Beijiang Satellite TV was not able to give a high price, but agreed that "Peppa Pig" would be placed in the animation theater of Beijiang Satellite TV, that is, it would be broadcast at 18:00 every night.

Tentatively 4 episodes are scheduled to be broadcast every day, don't think that 4 episodes are a lot, in fact, because an episode of "Peppa Pig" is about 5 minutes, so 4 episodes are only equivalent to 1 episode of a general cartoon.

Beijiang Satellite TV purchased the premiere rights of "Peppa Pig" with a total of 50 episodes from Sanle Animation at a price of 5,000 Chinese yuan per episode, and at the same time has the right of first refusal to purchase the subsequent 50 episodes.

Such a price is really not high, if you simply rely on selling broadcast rights, I am afraid that the animation company will lose a mess, although the difficulty of production is low, but it is necessary to take into account the company's operating costs, etc., hundreds of thousands of broadcast rights income, completely drizzle.

Of course, Lin Xiao can't look down on the hundreds of thousands of money from selling the first broadcast rights, but the current industry situation is like this, a TV series, the TV station is willing to spend tens of millions or even hundreds of millions, and dare to spend millions to buy an episode, but it has a different attitude towards cartoons.

Since the state launched subsidies to support domestic animation, at the beginning, in fact, this policy still supported a lot of domestic cartoons.

But gradually, some people began to use their crooked brains, and many production companies, in order to make their animation products appear on satellite TV stations, not only do not want a penny, but even have to post public relations expenses to dredge up the relationship.

Because only after the TV station broadcasts, you can get policy subsidies, and these animation products are purely to cheat subsidies, and the quality can be imagined.

Cartoons are not like TV dramas, which can produce immediate results, coupled with the fact that bad money drives out good money, and when the policy begins to tighten, the disadvantages will immediately break out.

A large number of shoddy manufacturing can no longer obtain policy subsidies, and a large number of companies close their doors.

But because of this, it has caused irreparable damage to the domestic animation industry.

TV stations no longer believe in domestic animation, plus they were used to free, even upside down animation price codes, and now let them spend a lot of money to buy films, and TV stations are not stupid.

In this way, it is better to buy some well-known foreign cartoon broadcast rights, at least the quality of others is guaranteed.

Of course, this is not to say that domestic animation is really inactive in this environment, mainly because there is no good platform environment to breed high-quality and hot animation works.

For an animation work to form a brand effect, it must have enough exposure, popularity, and popularity.

And all of this must be based on the quality and audience of the cartoon itself.

Once a cartoon becomes popular, the benefits created are definitely no worse than some popular TV episodes, because the biggest advantage of cartoons is the development of peripheral products and image value.