"Mr. Jiao, look at what you said, CCTV's Spring Festival Gala is very difficult for others, but it is not a problem for us, how much advertising money did we spend on CCTV last year?"

Wang Shu laughed, he had never underestimated this woman who always looked like she was a little of alien blood.

Even though Sha Zhengyang is behind the scenes, but can operate the Dongfanghong Group to do so well, how can it be an idle person? And now Sha Zhengyang has pulled the other party over to take charge of an electrical joint venture with Sanyo Electric, which shows the importance of relying on it.

"Tens of millions of advertising costs, a few seats, I think CCTV still has to give this face, every year they will give their advertising customers and some advertising agencies a variety of their internal special treatment, this Spring Festival Gala audience is just one of them. ”

"Oh, so that's the case, by the way, Wang Shu, can we make adjustments to the bid we won this year?"

She and Sha Zhengyang had already discussed it on the plane.

Ruosi Electric Appliances will complete all aspects of preparation before May Day this year, and the official production of Sanyo Ruosi washing machines will be made in May, and the original channels will definitely be used, but the original channels are mainly concentrated in several inland provinces, but now Ruosi Electric Appliances will definitely advance to the whole country, so advertising must also keep up.

There is a resource of CCTV that can be used, and it must be used.

Wang Shu obviously has already taken this into account, and nodded sideways: "Mr. Jiao rest assured, last year we were bundled to win the CCTV advertising bids, in addition to one set of CCTV, there are also several other sets of programs with some advertising bids, Dongfanghong Laojiao 1949, Natural Hall Mineral Water to Huafeng Water Dispenser, these three advertisements are available, Sanyo Ruosi washing machine can be added to make appropriate adjustments, I don't know when Mr. Jiao plans to use it?"

"We plan to fully roll out the product into the channel in June, and start advertising in May at the latest, to create a momentum that you need to book to buy Sanyo Ruosi washing machines, so the advertising in May should be more concentrated. Jiao Hong groaned, "Not only a set of CCTV, but also Yanjing Channel, as well as several provinces and stations in North China, may have to be properly considered." ”

"Mr. Jiao, I don't agree with you in a few provincial Taiwan advertising, at present, Sanyo Ruosi washing machine has just been launched, to establish a high brand position, it is best to focus on CCTV, other don't use, in addition to consider doing a publicity and marketing momentum on the channel, provincial TV stations are mainly used to consolidate the market, and the regionality is relatively strong, and it is easy to pull down the products that have not yet been established up brand force. Wang Shu suggested.

The word forced grid was learned by Wang Shu from Sha Zhengyang, in fact, the meaning is taste, but Wang Shu felt that this forced grid was more intuitive and impactful, and subconsciously adopted it for her own use.

"Oh?" Sha Zhengyang laughed, "Brother Shu has done an investigation?"

"Of course, Zhengyang, don't you think that when I stay in Yanjing, I eat and drink with a group of singers, movie stars, and directors all day long, right?" Wang Shu also had to think about the other party to show that he was not idle in Yanjing, and was still working, "Each product is put into CCTV at each different time period, and the effect is produced, we have spent a little bit of effort to investigate." ”

Sha Zhengyang's heart moved slightly, as if he had thought of something, and smiled, "Then how do you investigate?"

For example, we will select 400 people in Yanjing, 100 people are samples between 16 and 30 years old, 200 samples between 30 and 50 years old, and 100 samples over 50 years old, because considering that between 30 and 50 years old is the key group of liquor consumption, 100 samples have been specially added. Wang Shu is confident.

"Other provinces also have sampling surveys?" Sha Zhengyang continued.

"Well, we have also done it in Hejinmen and Hebei Province, Jinmen is the same as Yanjing, and Hebei Province mainly selects samples in Shijiazhuang and Baoding, I think these two cities can represent Hebei Province. Wang Shu introduced.

Shijiazhuang is the provincial capital, and Baoding is a large city with more than 10 million yuan in Hebei Province, and it is also the original old provincial capital, so this is also in line with the positioning.

"What about the content of your investigation?" Sha Zhengyang chased after him.

"In terms of content design, we still need to distinguish, like Dongfanghong Laojiao 1949, we will screen in the group of watching TV, design a few questions, have you seen the advertisement, is the impression of the advertisement deep, will it be because of the purchase or consumption after watching an advertisement, the impression of the product, etc. Wang Shu patiently explained.

"This design problem is also more complicated, such as this Dongfanghong Laojiao 1949, the price is too expensive, the price is too high, many people see it, very impressed, but he will not buy or consume, because he is limited to the ability to consume, can not afford it, or has no opportunity to consume, but he is deeply impressed, has a high sense of favor and identity for the product, so we think this factor is the most important. ”

finally realized that Sha Zhengyang was not a whim, but really interested in it, and Wang Shu was also a little happy, which shows that his work is valued by the "big boss behind the scenes", which is a good thing.

It doesn't matter if he can't afford it, but when he mentions Dongfanghong Laojiao 1949 in his daily life, he will give a thumbs up, saying that the wine is very good, how much is a bottle, how much does it taste like, it is better than Moutai and Wuliangye, etc., or he has only drunk it once, but he will also eat and blow it, which is extremely beneficial to the improvement of the product's quality and reputation. ”

"Well, that's kind of interesting. Sha Zhengyang laughed, he felt that Wang Shu's brain was very smart, and he really had some talent in this area, and it was really a pity to be a lawyer.

Another example, "Qiu Ju's lawsuit" At the time of the release, I specially invited a few people to several movie theaters in Yanjing to do research, of course, at that time, the main thing was to look at the quality of Lao Mouzi's movie, so as to prepare for the future cooperation with him, but I also took into account our advertising insertion in the movie, the red flag song, whether the audience has any impression after watching it, if the quality of the movie is good, it is very popular with the audience, but everyone has no impression of our products, which shows that the delivery effect is not good, either this kind of film is not worth this kind of advertising insertion, or the director did not consider the plot design, ……”

Sha Zhengyang really wants to give Wang Shu a thumbs up, this guy is indeed worthy of praise, this job is really hard work, worthy of this salary and the shares given by Dongfanghong Group, but he has new ideas for this work.

Dongfanghong has rented a two-storey building in Yanjing as an office, which is located on the West Second Ring Road, with convenient transportation, and because it is an old-fashioned building, the rent is not expensive, and parking is relatively convenient, so it quickly signed a long-term lease contract.

However, after renting, Dongfanghong still renovated it, and this is also a face of Dongfanghong Group in Beijing, and it will not move out in the short term, and it is necessary to consider the reception problem here after the development of the enterprise in the future.

At this point, Sha Zhengyang is very clear that the best way is to build a Dongfanghong Mansion on land in Yanjing, even if it is outside the third and fourth ring roads, the future value-added does not know how many times stronger than the Dongfanghong Mansion in Handu.

Of course, there are various preferential subsidies from the Handu Municipal Government over there, so it's another matter, your little Dongfanghong Group wants to get land and see a building in Yanjing to get a discount, even if it's still 1994, it's a fool's dream, and it's already burning incense if you don't push back.

There are only 20 days left before the Spring Festival, but fortunately, the details of the agreement are basically perfect, but they are finally finalized one by one.

With Duke making up for it, Sha Zhengyang doesn't need to worry about a lot of specific work, so he can also free up time to do something else.

Sha Zhengyang took a taxi to the bar and got off, and the cold air on his face made him shiver subconsciously.

"Zhengyang, do you remember two years ago?" Wang Shu came with him, looking at the scene in front of him, full of emotion.

"That night, you said?" Sha Zhengyang smiled.

Lao Cui's "Rock on the Road of the New Long March" concert was the final word for the nascent Oriental Red Wine Industry to open up the situation, allowing Dongfang Red to become an instant hit.

Although Dongfanghong has completely opened up the situation by relying on CCTV advertising, film and television production of advertising placement, and channel laying, there is not much need for Lao Cui's concert, but in terms of sentiment, Dongfang Red Wine Industry is still linked to Lao Cui's concert and still sponsors every concert of Lao Cui, but its importance has dropped to a very low level.

"Well, it feels like yesterday. Wang Shu shook his head, "Lao Cui has basically lifted the ban, but it is still not very convenient in Beijing, but there is basically no big problem in other places, but in the business area, Lao Cui has always lacked a little fate." ”

"Rock is a niche, and in this atmosphere in China, if you want to enter the mainstream, you have to wait for time and wait for opportunities. Sha Zhengyang also has some feelings, it should be said that Lao Cui's peak has passed, although he is still an important figure in the domestic music scene 20 years later, but he has never been able to set off a storm like the early nineties, and various new rock forces have risen and fallen, and scenes of joys and sorrows have been staged in the pop music scene.

As soon as he entered the bar, Sha Zhengyang heard his adaptation of the song "A Laugh in the Sea", it seems that this adapted song is still very popular in this kind of alternative bar, and the atmosphere of the rivers and lakes in this environment is even more exciting.

"Brother Cui!"

"Yo, Zhengyang, here, hurry up!" A group of people had been waiting for a long time, Lao Cui was also quite happy to see Sha Zhengyang, and waved his hand, "You are rare to see now, as a leader, do you have to pay attention to your image?"