Volume 3 Section 147 The boss behind the scenes, the cultural and communication industry has deep meaning

"Brother Cui, you're slapping me in the face. Sha Zhengyang said with a smile: "I am also called a leader, under the city of Sijiu, I can hit seven or eight leaders who can manage my leader by throwing a brick, don't you say?"

Sha Zhengyang learned the Yanjing taste with a good tone, and immediately made a group of people laugh.

At this time, Sha Zhengyang noticed that the people in this circle didn't seem to be exactly the people in Lao Cui's circle, in addition to the few in his band, there were a few unfamiliar faces, but one of them was very familiar, isn't this the actor Fei Hong, who is known as the goddess of frozen age twenty years later?

"Come, come, sit, do you think that a few of them are face-to-face, let me introduce you, Fei Hong, actor, Wang Ying, is also this Zhang Yuan, you may know ......" Lao Cui is meaningful.

"Yes, yes. Sha Zhengyang laughed, "Director Zhang, I've been famous for a long time, and Brother Er Yong is also engaged in film and television, and I'm the same with these guys, Brother Cui is a cross-border king, crisscrossing the film and television industry and the music world, friends all over the world, and I have admired it for a long time." ”

Of course, Zhang Yuan knows that he is known as one of the representatives of the sixth generation of directors in the mainland, who made "Yanjing Hybrid", which won an award in Switzerland a few months ago, but it was banned in China, and he is also a director who likes to make banned films.

That Wang Ying, who is a little older, also has the impression that more than ten years later, Li Bingbing, Jun Ji-hyun and Hugh Jackman co-starred in "Snow Flower Secret Fan" was filmed by this one, right? Because in the previous life, this film was very mysterious, saying that Li Bingbing broke into Hollywood's major role, but it turned out to be a failure.

Most of the time these people came together for film collaborations.

Lao Cui acted in "Yanjing Hybrid", but it was not successful, it could not be staged at home, and although he won awards abroad, his evaluation was average and his influence was very small.

However, Zhang Yuan made two MTV films for Lao Cui, one "Let Me Sprinkle a Little Wild on the Snow" and the other "A Red Cloth", which is well-known in the industry.

This circle is not big, it is not small, Sha Zhengyang, the deputy director of the Wanzhou Municipal Party Committee Office, will definitely not be ranked here, no one pays attention to him, but if he is the "behind-the-scenes boss" of Dongfanghong Group, it will be different.

Dongfanghong has been a smash hit in the past two years, especially since the sponsorship of Lao Cui's concert, "Rock on the New Long March" and "Eggs under the Red Flag" have always been sponsored by Dongfanghong, and with Dongfanghong's efforts in CCTV advertising, he also sponsored "Qiu Ju's Lawsuit", and Lao Mouzi have been on the line, "Addicted to Death", "Beijingers in New York" and "I Love My Home" have this company behind them, and they can't help but make everyone look sideways.

I have to say that Dongfanghong Group has spent money in the film and television industry in the past two years, and it has really made a good reputation.

In any case, these film and television works are successful both artistically and commercially, and they have all received very good reviews, and of course, Dongfanghong's product influence has also spread.

At least Wang Shu is very pleasing to the eye in the eyes of a cadre, and everyone is familiar with him, but it is Sha Zhengyang, an outsider, if it weren't for the fact that he accompanied Lao Cui to perform a few shows the year before last, and a few people in the band still knew him, no one else would have paid attention to him at all.

"Don't, brothers, don't be like this, you all know that I am a part-time slave, if there is any project that I want to invest, what I can do is to help my brothers beat the side drum and recommend it, but what to do, I have to ask the group boss to make a decision. ”

Seeing that the enthusiasm of a cadre was directly aimed at him, Wang Shu, who was poured a few large glasses of beer, couldn't bear it, so he quickly surrendered and sold Sha Zhengyang easily: "The big boss is here, you don't look for him, why are you looking for me?"

"Who? who is the big boss?" Both Zhang Yuan and the goddess were taken aback, and subconsciously glanced at Sha Zhengyang, who was talking to Lao Cui and Er Yong.

"That one. Wang Shu pouted.

Zhang Yuan was surprised, glanced at Wang Ying and Fei Hong, and whispered, "You know each other?"

Wang Ying and Fei Honggang collaborated on a film "The Joy Luck Club" that depicts women, and Zhang Yuan filmed "Yanjing Hybrid" with Lao Cui, Fei Hong, Zhang Tiansu and several people in the band, and it is for these reasons that everyone got together.

"I don't know. Wang Ying and Fei Hong both shook their heads.

"Er Yong seems to know him very well. Zhang Yuan shook his head, although they are all engaged in film and television, as long as Er Yong is responsible for production and funding, he looked at Wang Shu, "You kid still play dumb riddles for me, don't you?"

Wang Shu is not easy to say deeply.

These people who are engaged in movies are short of money, especially Zhang Yuan's films, which are basically overseas, banned in China, and have a narrow range of investors, but Dongfanghong is still not interested in directors like him.

Sha Zhengyang values film and television dramas that can bring influence and popularity to companies such as Dongfanghong and Nature Hall, so he is interested in TV series such as "Addicted", "Beijingers in New York" and "I Love My Home" that can be well placed in advertising.

"Director Zhang, why don't you ask Brother Eryong later. ”

Fortunately, Sha Zhengyang soon chatted with Lao Cui and their band Zhang Tiansu, Liu Junli, and Liu Yuan, and Er Yong also came back.

"Er Yong, are you quite familiar with that guy?" Zhang Yuan and Er Yong are very familiar, and Er Yong also played a supporting role in "Yanjing Hybrid".

"Hey, the big boss of Dongfanghong Group, you have to surround me if you don't see me?" Er Yong laughed, "Lao Jiang's "Sunny Days" doesn't also have Dongfanghong's sponsorship, it's quite generous, don't you know?"

"No, didn't Lao Cui just say that he was a government cadre over there in Hanchuan?" Zhang Yuan and Fei Hong were quite surprised, "Could it be that Dongfanghong is a state-owned enterprise? No, why does a state-owned enterprise invest in film and television production so casually?"

"Dongfanghong Group is a joint-stock enterprise, not a state-owned enterprise. Er Yong is not very clear, and he also knows that it seems that Sha Zhengyang is no longer the boss of Dongfanghong Group, but he feels that this guy can already speak in Dongfanghong Group.

He doesn't care about that, as long as he can get sponsorship.

"Sunny Days" has attracted a sponsorship, 600,000 yuan, and still only needs to appear a few shots of the Red Flag Song, and at the end of the film, the words "Special thanks to the strong support of Dongfanghong Group" and a bottle logo of Dongfanghong Guojiao 1949 will appear, which is a good deal.

Just now, he was saying that "Sunny Days" was going to be sent to the Cannes Film Festival to participate in the exhibition, Sha Zhengyang was very supportive, thinking that this film had a great hope of winning awards, and was even willing to sponsor another fee.

"Then you say that my next film, can you get some funds from him?" Zhang Yuan was a little moved, the funds are getting more and more difficult to pull these years, if you win awards abroad, you can still sell some abroad, but you can get it back, basically it is banned, which is also the biggest problem.

Er Yong is not easy to say, but he can feel that the young man is only in his twenties, but he thinks that he can be the CEO of such a company, and he is also a person who has ideas.

He also once heard the conversation very vaguely mentioned that Dongfanghong Group is certainly very interested in the cultural industry and is willing to support it, but after all, it is a business, and sponsorship is also a commercial behavior, and Dongfanghong Group's product market is basically in China, so I am afraid that the other party will not be willing to sponsor films that cannot be released in China.

This is also what he was most worried about at the beginning that "Sunny Day" could not be approved by the Film Bureau for release.

Although it is said that the sponsorship of the other party for this film has been in place, it was also agreed at the beginning, on the premise that the film must be released in China, and if not, half of the sponsorship fee will be refunded.

This is all secondary, and he is also worried that once the good cooperative relationship is really broken, it will be difficult to open his mouth if he wants to attract sponsorship in the future, you must know that there are too many people who want to sponsor these years.

The time to chat and drink with these literary and artistic people is pleasant, especially in the previous life, Sha Zhengyang has never had the opportunity to sit and talk openly with this group, and now he can have such an opportunity, of course he will not waste it.

Fei Hong, the goddess of frozen age, is also an actor he admired in his previous life, of course, it is not much for him to chase stars, but it is really a pleasing thing to be able to observe and dialogue so closely and intuitively.

"Miss Fei is too polite, I'm just talking about my feelings, as far as the current development of Chinese film and television is concerned, the most important thing is to shoot something that can most intuitively reflect the changes of our times, well, it's not that foreign things can't be filmed, but I think only by deeply reflecting the people and things around us can we arouse the audience's resonance to the greatest extent, such as "Qiu Ju's lawsuit", or "Beijingers in New York" ,......"

Fei Hong was very curious about this young man who was only two years older than himself, and after some conversation, he felt that the young man in front of him was really not like what he said, he was a small cadre from a small city in Hanchuan.

Well, it's really a small cadre, the deputy director of the Municipal Party Committee Office, in his own words, even the seven-grade sesame official is not enough.

"Can you not call me Miss?" Fei Hong frowned, "Didn't you say okay, isn't it good to call me by name?"

Don't call it Miss, do you call it Little Sister? Sha Zhengyang vomited a mess in his heart, but in the face of the young lady who was the most beautiful youth, he really didn't want to disobey the other party's intentions, "Then I'll call you Ah Hong?"

Sha Zhengyang casually brought out a hint of Cantonese flavor, which also surprised Fei Hong, "You're not from Southern Cantonese, are you?"

"No, but I've been to Nanyue many times, and a very good friend has been speaking Cantonese with me for a long time, so I'm used to it. This is not a lie, Lei Ting often talks to him in Cantonese, and he says that this will help him to attract investment in Nanyue in the future, which Sha Zhengyang feels is not unreasonable.