"Huafeng Electric, oh, is that the company that produces water dispensers, your classmate who inherited the inheritance in Hong Kong?" Lin Chunming had some impressions, "Well, which company is benefiting now?"

"Good, good, better than you think. Sha Zhengyang nodded, not knowing what words to use to describe for a while.

The hot sales of Huafeng Electric Water Dispenser are expected, the problem is that the hot sales are so hot that even the most optimistic Sha Zhengyang did not expect it.

Since May, the mineral water of Nature Hall has entered the best-selling period, but Gao Baishan is not satisfied, and the bottled water cannot be satisfied, so it is necessary to consider the bottled water, and it is impossible to let the water in the spring flow away in vain, it is all money.

Therefore, it was originally prepared to start the bottled water market in September, but it was suddenly advanced to June, fortunately, all kinds of preparations have been made before, but considering the timing, there is no problem with the speed up now, and Huafeng Electric has also started to produce and stock up in May, and three models of water dispensers have been produced in May 55,000 units.

Among them, the cheapest desktop water dispenser is only 128 yuan a piece, a cabinet type is 168 yuan a unit, and a refrigerated one is 288 yuan each.

With the continuous broadcast of advertisements jointly created with Huafon Electric Appliances on provincial TV stations across the country, especially with several professors from Yenching Medical University and Hanchuan Medical University introducing the importance of water, the benefits of daily drinking mineral water, and the wonders of mineral water for making tea, bottled water has also quickly entered the city of Hanchuan when the bottled water of the natural hall water industry sells well all over the country, and has even formed a boom in neighboring provinces.

In just two months, the two major cities of Handu and Jiazhou, and even some other cities in the province have begun to pursue bottled water, especially government agencies, enterprises and institutions, which are particularly popular for this kind of water dispenser that can completely abandon hot water bottles and thermos barrels.

Prepared for two months, it only took more than ten days to sell out, originally thought that 288 yuan per unit with refrigeration of high-end model sales may be pre-cooled, so only 2,000 units out of 15,000 belong to this category, but I did not expect its sales momentum is not inferior at all, and even more popular than the second type of cabinet machine, which is also greatly unexpected by Thunder.

From the beginning of entering the hot sales mode, Huafon Electric not only continues to build new production lines, but also enters the mode of full load and three shifts, increasing the output to 30,000 units per month, but even so, it is estimated that it is difficult to meet the demand.

Because with the hype of the concept of bottled water, some local mineral water brands have also begun to appear, especially in the neighboring provinces of Sichuan, Hunan, Shaanxi, Gansu, Hubei and other provinces.

Especially bottled water, itself is mainly to supply the local market, low cost, quick effect, as long as the market channel is opened, you can immediately see the banknote drilled into the arms, who can hold it?

On the contrary, the water dispenser needs to be designed and optimized on the one hand, the second is to supply components, the third is to build a factory, and the fourth is to advertise, so in a short period of time, there is no company in the inland area that can pose a threat to Huafeng Electric.

According to Sha Zhengyang and Lei Ting's estimates, the domestic water dispenser market will be a popularization process in three to five years, and it will gradually become a popularization process from state organs, enterprises and institutions to families, and the demand for the water dispenser market will maintain at least five million to eight million units per year.

This will be a 2 billion yuan market, even if Huafeng Electric can occupy 10% of this market, the marketing volume can exceed 200 million yuan.

And if even 10% of the proportion cannot be reached under the premise of being ahead, then Sha Zhengyang feels that Huafeng Electric is really too much of a failure.

And in his impression, the water dispenser market in his previous life was basically monopolized by several companies such as Midea, Angel, Qinyuan, Langmu, Gree, etc., especially Midea, Angel, Qinyuan three in an absolute monopoly position, basically the market share is more than 20 percent, Huafeng only needs to reach this level, can steadily achieve more than 100 million yuan of sales revenue, and the water dispenser market is also a constantly upgrading market, a variety of new models, new technologies and new specifications of products continue to emerge, will also speed up the elimination of the original old products, basically ten years will have an elimination cycle.

It can be said that in three or five years, or even ten years, as long as it is done well, this industry will have great potential, and from water dispensers to water purifiers, and then to direct drinking machines, this series of products will be derived and evolved, and a larger market will also be derived, and the market of billions will gradually expand to tens of billions of markets, which is also accompanied by the entire process of urbanization in China and the improvement of rural drinking water safety.

But Thunder is also very sober, the era of a trick to eat all over the world has long been gone, and now the imitation ability of domestic enterprises is super strong, and the time for Huafeng Electric to maintain its leading position is one or two years, and one or two years later, it is time to fight the brand, fight the channel, and fight the quality.

Sha Zhengyang has been talking about the blue sea and red sea in front of Thunder, advocating the concept that one step ahead will lead step by step, so even in the most popular months of business, Thunder talked to Sha Zhengyang on the phone about how to go next.

If the simple water dispenser persistently continues, Sha Zhengyang thinks that it will not be defeated, but this market is far from enough for Sha Zhengyang's ambitions.

The home appliance industry from the nineties to the first decade of the twenty-first century is a stage of vigorous development, from manufacturers to channel providers, and then to parts suppliers, countless tragic wars are fighting in this field, which directly led to the decline of the Japanese electrical appliance industry that once swept the world.

Domestic home appliance manufacturers who have experienced the baptism of cruel competition in China's domestic market can be said to be fearless of the challenges of any enterprise in the world, Wanbao, Rongsheng, Kelon, Changhong, Konka, Skyworth, TCL, Haier, Gree, Hisense, Midea, generation after generation of kings take over the baton, and also directly announce the arrival of the Chinese century in the home appliance industry.

The fire of Huafon Electric also shocked his uncle, and he came from Hong Kong to re-examine and understand the water dispenser market, and praised Thunder's decision.

At the same time, Huarui Toys and Huaxiang Electronics have also accelerated the construction progress, and it is expected that it may be officially completed and put into operation this month.

According to Sha Zhengyang's considerations, Huafon Electric can consider a joint venture with Wanzhou Electric Fan Factory, and can also consider adjusting the production of products, such as the production of air conditioning fans in the early stage, and further consider entering the air conditioning industry.

Of course, this is also a preliminary consideration of Sha Zhengyang, as for whether it is feasible or not, it depends on the attitude of Thunder, and second, it is also necessary to conduct an investigation of the market.

"How good is it?" Lin Chunming also knows that the water dispenser produced by Huafeng Electric is very hot, and the current domestic market is not only Angel in Guangdong Province, but also Huafeng in Hanchuan, and the two companies are aggressively conquering the city.

At present, Huafeng's "unexpected" appearance has directly heated up the entire bottled water and water dispenser market, and bottled water did not slowly penetrate from south to north from southern Guangdong as in the previous life, but unexpectedly suddenly broke out in Hanchuan when southern Guangdong began to become popular, sweeping from west to east.

The market and enterprises in Nanyue have obviously been affected by this trend and accelerated their development momentum, which is probably also the impact of the butterfly effect, so that the water dispenser and bottled water market is no longer the same as in the previous life, but has entered a new and uncontrollable track.

"It is expected that this year's sales can reach 300,000 units, to achieve sales revenue of 50 million, next year to strive for sales of 800,000 units, to achieve sales revenue of 100 million yuan. Sha Zhengyang knew that these words would definitely stimulate Lin Chunming again, but this was a fact.

It's just that this kind of rapid growth is estimated to only last for three years, and by 1996, it is estimated that Angel and some other brands will also grow rapidly, and it will not be so easy for Huafeng to make a big breakthrough in this market, so Lei Ting will also mention the problem of being prepared for danger in times of peace with Sha Zhengyang.

"Another enterprise with sales revenue exceeding 100 million yuan?" Lin Chunming smiled bitterly, "Zhengyang, you said that you knew that you should have pressed this project and moved it to our Wanzhou?"

"Secretary Lin, the sense of smell of entrepreneurs in Guangdong Province is very sensitive, if it is a year late, I am afraid that the market will undergo huge changes, Huafeng Electric may be difficult to seize the opportunity, even so, I think that enterprises in Nanyue will also rise rapidly, and Huafeng to carry out fierce market competition, but now the market is far from saturated, so I think Huafeng Electric can be a joint venture with our electric fan factory, but also produce water dispensers. Sha Zhengyang suggested.

"Of course, we can not have a controlling stake in the company in our city, but the company must be registered in our Wanzhou, and at the same time we must ensure that our employees are fully employed, their income increases, and taxes must be paid to our Wanzhou. ”

Lin Chunming's attitude was so clear that Sha Zhengyang was a little surprised, but think about it, the total assets of the electric fan factory are only a few million yuan, and the net assets are estimated to be even worse.

After all, re-recruiting and training and re-building factories all require a process, and taking over the electric fan factory can achieve production capacity improvement in the shortest possible time, which is crucial for seizing the market at this critical time.

"Secretary Lin, this ......" Sha Zhengyang hesitated.

"Zhengyang, don't worry about anything, I think very clearly, I won't hide it from you, the provincial party committee has talked about peace, you also know that we have three counties and ravines with third-line military enterprises, ranging in size, these military enterprises will be relocated to our Wanzhou City, it is estimated that there will be documents soon, this is a political task, can not be shirked, but how to make these enterprises survive, the above said to engage in military to civilian, but I think it is enough, how can it be so easy to convert military to civilian?" Lin Chunming sighed, "I'm anxious now." ”