The time for the mobile company's proposal will soon come, after Cui Ning talked about the idea, he didn't even look too much at the plan in the middle, everything was handed over to Huaxia, including the growth of Zhang Dahai and others is also obvious to all, so, in more than ten days, until the final plan was passed internally, Cui Ning held a meeting, looked at the plan, put forward a few opinions, and revised it twice, which was officially adopted internally.

As for the question of who will make the proposal, Cui Ning actually wants to let Huaxia speak, after all, there are too many company projects, and Cui Ning can't do everything himself, but Xiang Yuzhen is very "formal" to propose that he should listen to Mr. Cui personally talk about the plan, including this has been written in the internal documents of the mobile, although there is a deliberate act of forcing the palace, but Cui Ning knows that it is to make this proposal more exciting, and it also shows the company's importance to the project, after thinking about it, he still agreed.

The ideal project entered the countdown, and Wu Zhenhua was also looking forward to winning the mobile case, and he also had to explain to a few brothers behind the scenes, so that Cui Ning could enter the supplier list team of oil, banks and other companies, after all, winning the mobile means that Cui Ning got the ticket to a large group company.

This time, all the company's proposals have been printed and handed over to the mobile company in advance, and it is necessary to ensure that the sealed proposal is consistent with the proposal on site.

Proposals are sealed and placed in brown paper bags, and the company's insiders will read them in advance and record the relevant issues, but they must not disclose them for any reason.

Cui Ning and Su Ruoqing did not ask Xiang Yuzhen about the plans of other companies, and even recently, in addition to the contact with work, Xiang Yuzhen did not have too much contact with Su Ruoqing, and they all showed excellent professionalism.

According to the internal statement of Mobile, there are many experts in the company of this proposal, and each plan has its own characteristics, but the plan is just a document, and if you want to really understand the logic, thinking and wisdom behind these documents, you still have to propose and communicate face-to-face.

There are about ten companies in the final proposal, after the bidding meeting, several companies took the initiative to give up the proposal, the reason is unknown, and Cui Ning's company is not the first this time, but the penultimate on the last day, from a professional point of view, this time and location can not be said to be good, nor bad.

Cui Ning wore a navy blue suit and a golden tie, and the whole person looked very energetic, after all, Su Ruoqing's vision and fashion matching were not to say, and Cui Ning was naturally more handsome and chic after marriage.

The lineup of the mobile company is very strong, from the vice president, to the assistant manager, that is, Xiang Yuzhen's assistant, a little girl who has just graduated, Xiang Yuzhen is also this position, but Xiang Yuzhen proved himself professionally, and also seized the opportunity of the establishment of the group.

Looking at the lineup of more than 30 people on the other side, it is no less important than the attention of the enterprise when he went to Hailan's proposal, Cui Ning has more confidence in his heart, the more attention the company attaches to it, the more important the strength of professionalism and teamwork, and the more secondary other factors are.

On the contrary, if the other party has only one department manager or media manager, either the amount of the proposal is too small or the other party does not attach importance to the project at all, it is likely that the partner company has already been determined in advance, and other companies have a proper noun called "companion", which means to accompany the bidder.

Cui Ning took Su Ruoqing, Wang Ruolan, Allen, Zhang Dahai and Zheng Yifan this time, and Huaxia was responsible for the daily management of the company, after all, there were other customers, customers like Aili, and various ideal jobs would continue to be promoted, and when Cui Ning was not there, Huaxia was basically the head of the company's projects.

Six people, four men and two women, a standard service team, everyone is also in formal attire, especially when Su Ruoqing entered the conference room, the conference room of the mobile company seemed to have entered spring in advance.

Cui Ning nodded and began to tell the plan of Dragon Kingdom Mobile:

"Before we make a proposal, what we really want to know is who we are, where are our customers, and how do we get new customers.

My mobile phone number is 139010, our company's team of more than 300 people, more than half of them have mobile phones, that is, about 200 people, these 200 people, more than half of them use competitors' networks, the main reason is cheap.

Let's take a look at the following numbers of 139, 138, and 137, which are all my entrepreneurs and celebrity friends across the country, and more than 400 of my more than 500 entrepreneurs, celebrities, brokers, or corporate executive friends use our mobile numbers.

This is the number of Chairman Hailan Yu Jinlong, this is the number of President Yang Qingyuan, this is the number of stars Zhao Weiwei and Lin Xinran, and this is the number of a certain senior......"

As Cui Ning unfolded the numbers one by one, although the last one was hidden, the atmosphere present immediately became warm, after all, listening to these names, the whole plan became vivid.

Cui Ning's voice continued to echo in the conference room:

"This proves that the more high-end customers, the more entrepreneurs, and the higher the income group, the higher the probability of using our network. This is known as the "herd mentality and herd effect".

So the first question is to convey a concept, we are the largest, best, most authoritative mobile operator, just like when you mention Coke, the first thing you think of is Coke, and when you mention domestic Coke, you can think of Phoenix Coke or Extraordinary Coke, these two Coke brands are planned by me. This is the so-called "positioning and consumer mind occupation".

The first step in our positioning is to establish the image of experts, after all, in the eyes of the people, mobile phones, operators are high-tech, and have a sense of strangeness, distance, we must establish a certain sense of intimacy image, but must be authoritative, that is, the image of experts.

Including user acquisition, since there are still some high-income groups who still use competitors' numbers, and because of the price problem and did not choose us, then we have to find our advantages. The so-called "know yourself and know your opponent, and you will not be defeated in a hundred battles".

In the process of my national business trip, the biggest feeling is the problem of signal, some places the signal is not good, it affects the quality of the call, and even affects the results of business and communication, and according to my market research, our mobile company's signal is the best, the signal tower is also the widest coverage, so on the basis of experts, to signal a good signal, is to save the concept of phone bills to convey in place.

Then we continue to study the core users, how to tap the current core user consumption potential, including how to make these entrepreneurs upgrade their consumption, drive the consumption of various enterprises, we can launch the concept of group users, for example, our company has hundreds of users who use mobile companies, you can give certain discounts, or mutual discounts, including the introduction of the concept of VIP, a month to reach a certain amount of phone bills can become the company's VIP. The so-called "little adds up, and then trickles up".

According to the actual situation, for example, cooperation with banks, cooperation with airports, the launch of VIP seats or VIP rooms of mobile companies, so that the highest level of customers will always be stable, and drive a large number of high-consumption groups in the enthusiasm of consumption, and let more entrepreneurs, high-income groups to join our customers.

For opinion leaders to give special numbers, including auction special numbers, such as 666666, 7777777, 8888888 such numbers, must need special pre-deposit or auction, such numbers in the country many, once it becomes a symbol of status, it will be more precious, this is the same as buying luxury cars, and drinking famous wine, our auspicious number must become a luxury, in this way, there is more room for premium.

The principle of the auspicious number is very simple, on the surface it is in line with a kind of psychological expectations of the people, but from the analysis of the brand height, it is also in line with the principle of "flying dragon in the sky", which represents the role of the company and our products to help high-end customers establish the value of life.

Of course, we set up a company, the commercialization process should be accelerated, and it is necessary to absorb new users, many people can actually afford to buy mobile phones, but the network access fee and monthly rent of the global network limit many people to use our network, and choose the network of competitors. So this year, we will mainly promote the number segment of Longguoxing, that is, 136-based, users who spend dozens of dollars every month, our pricing per minute can be appropriately higher than that of public telephones, and then directly cancel the monthly rent, how much to pay and how much to pay, and I personally suggest that you can be between five cents and six cents per minute.

Long Guoxing advocates freedom, affordability, convenience, friendliness and popularity. You can use it by recharging, and the phone bill of ten yuan or twenty yuan a month will greatly increase the scale of our users, and in fact, the profit of this number segment is even higher than that of Global Pass.

Our company will also do a series of creativity and publicity for this segment, including a series of work such as image design with the business hall.

Of course, I believe that with the rise of domestic mobile phones, we will also see more and more people using domestic mobile phones, and our market space will continue to increase.

In addition, we serve customers such as Hailan and Ideal, these two companies have tens of thousands of people, which have a large number of potential users, with the popularity of mobile phones, these users must first become customers of our mobile company, and a series of activities can be carried out between companies, such as some cooperation between mobile companies and Hailan and ideal, such as buying refrigerators, The computer sends a number or phone bill, buys a mobile phone to charge the phone bill and sends small household appliances or mouse and keyboard, etc., and the cooperation between these brands and mobile is a match made in heaven, which can not only have a promotional effect, but also ensure the high-end image of the brand.

As for the development, communication and service of ordinary customers that everyone is concerned about, I want to say that mobile companies are operators and software vendors, so we must learn from Microsoft, they are cooperating with computer companies, then our partners are mobile phone companies, mobile phone shops and mobile phone repair shops, so we must establish a team at the first time, specifically establish a national channel, and take the best local mobile phone store in Longguo as our partner.

With the construction of our branches, from large cities and towns, hang our mobile company logo, overnight has a national channel and brand image, and accurate in place, but also solve the problem of service, but the speed must be fast, do not give competitors any chance. This is also a common experience in the home appliance industry.

1860 and 1861 service problems, to carry out special training, as well as for the main problems of users to carry out rehearsals and simulations, we are a brand company, not a training company, but we have contacted the top domestic market research institutions and training teachers, Gao Jianhua and other teachers who have worked in HP, held meetings to give us professional training such as communication skills and provide users with the most common and common questions in the next three months, their own answers, as 1860, 1861 Training Fundamentals.

We have also absorbed the points system of the direct selling industry, and launched the point system of mobile companies, which can obtain points by making calls and sending text messages, and points can be accumulated, and phone bills and gifts can be obtained, and the procurement of gifts can be specially established to establish a department, especially those things with a sense of super high value.

The first is customized, the second is to concentrate on the internal price of the enterprise, the third is brand cooperation, the fourth is to exchange with group customers in the form of phone bills and points, forming a win-win situation, but in any case, to retain customers, the first step is to pay attention to customers, customer service to every detail, that is to say, from the customer is ready to buy a mobile phone, until the network, get through the first call, send the first text message, the service begins.

There is also the cost of SMS, we move between a dime, and send to competitors is a dime, it seems that we have transferred more money, but also encourage everyone to use our number segment, but in fact, competitors are also the same policy, so I suggest, it is better to charge according to a dime, so that no matter who it is sent to is a dime, we will harvest a group of young users who like to use short messages, this market is still using the pager crowd, this population base is very large after all.

Including policy-based phone bill incentives, corresponding policies can be formulated. For example, group customers who spend more than 10,000 yuan can give recharge cards or SMS, etc., which can be carried out for a long time.

In order to do a good job in this plan, nearly 100 people in our company made thousands of phone calls, sent nearly 10,000 text messages, visited more than a dozen mobile phone stores, and also obtained first-hand information, all of which were provided to mobile companies as attachments for reference."

With warm applause, Cui Ning's one-and-a-half-hour proposal ended.