Chapter 0396 Introduction and Experience of Different Cultures
Cui Ning hung up the phone, opened the webpage, learned a lot about Zheng Li Jinfang on the Internet, and then called Han Shuangrong back to express his gratitude, held a small meeting within the company, and really found a few loyal users of Avery in the company, two of them have participated in many Avery meetings, have joined Avery members, and have a certain income, a man and a woman, both are very young graduates, it can be seen that Avery is also quite interested in young people who have just graduated.
The man is 25 years old, has just graduated for a year, and his name is Han Xiaoming.
The woman is 24 years old, has just graduated, and her name is Xiahou Tianzhen.
Han Xiaoming is a designer in the company, and Xiahou Tianzhen is an employee of the company's administrative department.
"Do you think you can make a fortune if you work hard in direct sales?" Cui Ning asked very directly.
"It should be possible, after all, three hundred and sixty lines are the champions" replied Xiahou naïve.
"Anyway, you have to be thick-skinned to do this, and you have to have a certain amount of connections" Han Xiaoming obviously thought more, "I see that those who do well in the system have a certain number of connections, or the family itself has a certain economic ability, like our young people who have just graduated, it is difficult to have a high income to do this, after all, this is a sensitive industry, and many people don't believe us"
"So how can you get more people to believe in your recommendation?"
"The role of advertising is still very useful, after all, people in our country believe in advertising, especially the advertisements of Longguo TV" Xiahou Tianzhen.
"In addition to advertising, I think it is necessary to convince the public of the efficacy of the product, such as the main product protein powder and household daily chemical series, in fact, the product is still good, although it is not as magical as said at some conferences. I think the key is to develop a habit of use, after all, compared with world-renowned brands, price is not the biggest problem, the key is to find a position in fashion and high-end, Avery competitors should actually not be domestic brands, but international well-known brands "Han Xiaoming."
"Do you use Avery products on a daily basis?"
"Of course, because I'm already a member, a 20% discount is still a performance" is almost unanimous.
"Do you recommend certain products to your friends, and do you know how you earn commissions?"
"I rarely recommend it directly, and I always feel embarrassed, but I will introduce friends to participate in some briefings or sharing meetings, and let the teachers in the system recommend it" This time it was Han Xiaoming who spoke.
"It's normal for us girls to recommend cosmetics, I will recommend them to my family and girlfriends, the key is because I am going to find a job when I graduate, so I entered some of Avery classes, and after listening to a few classes, I listened to some job hunting introductions by the way."
"Do you have expectations for yourself to become a millionaire in direct sales?"
"It's really not" Han Xiaoming smiled, "It's just that when I just graduated, I wanted to find a job with a good income, but now I have a good income in the company, and I haven't been to a meeting for a long time."
"Look at the success of others when they share" Xiahou naïve "In fact, many people think that they can achieve the silver medal, that is, they are very satisfied with an income of 5000 yuan a month, but there should be a new ideal after 5000, anyway, I also think that like our recent graduates do direct selling and become millionaires, this is also a whim, it is difficult to last."
"Then if you were to plan or promote Avery for Avery what kind of publicity method do you think would be better?"
"TV commercials, outdoor advertisements, magazine advertisements, especially women's, family, fashion magazines, celebrity endorsements, plus certain product descriptions" Xiahou's naïve standard female perspective.
"I think it's best to reflect the strength of the company, and who is using the company's products, to be convincing enough, and it's best to be very authoritative and representative of the group, such as athletes, fitness trainers or celebrities.
Due to the first two years of direct sales (formerly ship sales) to take some restrictive measures, requiring the company to have a store and business address, so Avery was the first to carry out shop and display business in major cities, of course, it is generally to rent a few floors, but also convenient to hold some meetings at the same time, Longdu has three floors, the first floor is to experience and display, the second floor is the sharing meeting room of direct sales personnel, and the third floor is the office place.
Duncan is about 30 years old, is a mixed-race child, Zheng Li Jinfang is the third generation of Hong Kong Islanders, responsible for the entire Dragon Kingdom and Asia work, due to the market changes in the past two years, the pressure is very great, but the bright prospects of the Dragon Country market, but also let Zheng Li Jinfang President full of ambition.
Cui Ning and several colleagues from the company came to Avery headquarters as scheduled, or personally felt Avery work style, first visited on the first floor, learned about the relevant products and corporate introduction, was introduced by Duncan himself, her position is the person in charge of Longdu, and is also one of Zheng Li Jinfang's assistants.
Then Cui Ning and the others walked around the second floor and watched the sharing and learning meetings being held in several conference rooms, including the introduction of several very successful and representative direct sales managers, as well as Avery Fashion's attitude of continuous learning.
In the conference room on the third floor, Cui Ning and his entourage met President Zheng Li Jinfang, who looked very elegant, cordial and dignified.
However, in Zheng Li Jinfang's office, Cui Ning also met a 20-year-old girl from Dongshan Province, named Li Tian, who was asking Zheng Li Jinfang some questions about direct sales, including inviting Zheng Li Jinfang to give lessons to the employees of their advertising agency.
When Li Tian heard that Cui Ning was serving Hailan and Ideal, he quickly took out his business card, which turned out to be an advertising company, but in addition to advertising business, they also have some business for corporate open class training. I hope that Cui Ning will introduce Chairman Yu Jinlong and Chairman Liu Chuanshi to each other, including organizing lectures in their name.
Li Tian has a very outgoing personality, but Cui Ning is busy, saying that some things can be discussed in detail with the company another day, and after exchanging business cards with each other, Li Tian left happily.
Cui Ning and Zheng Li Jinfang, President of the company, introduced each other, of course, Cui Ning also made a corresponding introduction to his company, serving Hailan, ideal, Wahehe and other enterprises, as well as several other large enterprises and brands, with the advertising company of Longguo TV, these resources and strength make Zheng Li Jinfang feel very safe, after all, as a direct selling company, the first partner to look for is strength and safety, as for planning creativity and execution ability, that is a secondary condition.
Zheng Li Jinfang made a basic introduction to Avery again, the core meaning of which is the company's technical capabilities, the world-class planting base in Meiguo, the development in Longguo in recent years, and the outstanding performance of local marketers represented by Han Shuangrong, including many practitioners in traditional industries began to accept and like this business, and the most important thing is that the government of Longguo also supports the healthy development of regular, profound direct selling companies in Longguo, jointly maintain market order, and deliver better products to thousands of households.
However, Zheng Li Jinfang also put forward a "small requirement", that is, the cooperative company must be a loyal user of Avery products, to truly understand Avery products, to recognize Avery products from use, and constantly summarize the benefits and advantages of products, planning and creative dissemination.
"Mr. Zheng, I understand what you mean, experiencing products is the premise of planning, which I will purchase some products in the name of companies and individuals, as well as ask our employees to use and experience products.
But after all, there are too many products of Avery company, thousands of varieties, even including a lot of household products, we can not experience them all, this is not a matter of price, but many product users are mostly housewives or middle-aged and elderly people, most of us are young people, and the pace of life is also tense.
In addition, personally, I can take the lead in the experience, and I will also participate in some sharing sessions of Avery Company to strive for more materials, but I can't participate in it for a long time, and the actual situation of each industry is different.
But in addition to my own experience, I will also introduce Avery products to our other cooperative companies, such as some bank customers, they have their own gift procurement system, including Longguo Petroleum, Longguo Petrochemical and other enterprises, we will also conduct business for Longguo Bank in the second half of the year, and will also introduce to the bank's VIP customers, I don't know if this form is okay?"
"In cooperation with Longguo Petroleum and Longguo Petrochemical, we also have a major customer department, but you can also do it through you, the key is to find the right person" Although Zheng Li Jinfang said very casually, she showed great interest in her eyes:
"Because Avery has no mass advertising in the world, especially in many countries such as Europe and Meizhou, it has been a form of interpersonal communication and conference sharing for decades, but because Han Shuangrong opened the outdoor advertising model in Ludao City, it also made us think that there must be advertising in Longguo, especially the advertising of Longguo TV, which is simply too important for our direct sales managers to conduct business."
"So this time, we launched a bidding process for the creativity, production, and various forms of communication for TV commercials, magazine advertisements, etc., and started last month, but we have not yet finalized the selection of a partner, because it has to be reported to Meiguo's headquarters.
Therefore, the requirements for bidding and the requirements for cooperative companies are relatively high. However, I think Mr. Cui's company has no problem, so the next step is creativity, and introduce us to the heads of Longguo Mobile, Longguo Petroleum, and Longguo Petrochemical, and we will enter the next step of work, do you think?"
"Okay, so be it, or we'll come back in a week, will you still be in Longdu by then?"
"Recently, I have been working in Rendezvous, including some government PR work, if you have the corresponding resources, you can also provide them, such as the Ministry of Commerce, the Ministry of Industry and Information Technology, etc."
"Mr. Cui, I don't think the Avery company is like a simple proposal, they are more like selling us products and asking us to give resources" The Huaxia director who visited with him couldn't help but speak on the way back to the company.
It turns out that Qiu Hongbo, the producer of the advertising department of Longguo TV and now cooperating with Cui Ning, is older and well-informed after all, so he also has some feelings:
"The people in their company are very good, they are people who do things at a glance, but it's been a month since the bidding, and no partners have been selected, including the approval of the Meiguo headquarters, so it's very troublesome to cooperate, as for the product experience, I don't think it's a big deal, they need government resources is also normal, the key is whether we can provide resources that are different from other companies, and show the company's unique advantages."
"Yes, these are all problems, but what I'm most worried about is not this" Cui Ning smiled, "I have been thinking, if a company like Avery develops quickly and does well, is it a good thing or a bad thing for the country and the people?"