Afternoon.

Vice President Ma knocked on the door of Wang Chen's office.

As soon as Vice President Ma walked in, he felt like he was about to cry, "Chairman, you are my brother, didn't you say that it is okay to ask Kun Kun to endorse? Why is it all scolding on the Internet? I now open a social APP software casually, there are sneers at our company, originally our company is still a little famous in the jade industry, but now the fame is there, it is notorious, and the reputation is ruined!"

Wang Chen replied: "I am not your own brother, you are much older than me." ”

"At this time, you won't be amusing me, okay?" Vice President Ma said with a crying and laughing face: "How can our company publicize it now? This reputation is so bad that I guess other jewelry companies are watching our jokes." ”

Wang Chen said: "Don't worry, look at the effect." ”

"It's all sneering like this, what effect do you have to see? If you can turn defeat into victory, I'll just put you here and jump upstairs!" Vice President Ma asserted.

Wang Chen said faintly, "Don't you, otherwise others will think that I killed you for money." Mr. Ma, at the beginning, I wasn't sure if it had any effect, but seeing that the whole network was hotly discussed, I knew that our company was about to be a big success this time!"

Vice President Ma said, "What do you say?"

Wang Chen said: "You can see it if you look at it, anyway, open all 500 stores as soon as possible, don't miss this limelight." ”

"Really?" Vice President Ma was a little skeptical.

Wang Chen slapped his swollen face and said fatly: "Do you see that many celebrities are getting more and more popular the more they scold? ”

Knock knock.

While we were talking, there was a knock on the door.

Wang Chen quickly ended the conversation, "Okay, you go get busy first." ”

Vice President Ma didn't say anything more, got up and left.

The next moment, Cai Lin and Ms. Zhu, one of the company's major shareholders, walked in.

Wang Chen hurriedly greeted, "Dong Cai, Mr. Zhu, are you here too?"

Cai Lin smiled reluctantly, "It was Mr. Zhu who asked me to accompany you to find you." ”

Ms. Zhu's face was not very good-looking, "Wang Dong, alas, ......"

"Eh, why are you sighing?" Wang Chen pretended not to understand.

In fact, why else, he is like a mirror in his heart, isn't it because of the bad impact of asking Kun Kun to endorse?

Ms. Zhu was speechless and said, "You really don't know?"

Cai Lin said helplessly: "Mr. Zhu read the comments on the Internet, and drove dozens of kilometers directly to rush over, and wanted to discuss with you whether there is room for recovery." ”

Wang Chen didn't know what to say.

If it is replaced by someone else in the company, he can directly issue an order, not on the shareholder side, these are counted as partners and equal.

Ms. Zhu said in a good voice: "Dong Wang, let's still think about how to do public relations and guide the company's image back to the front." ”

Wang Chen smiled bitterly and said: "The advertisement here has just been put out, and there is no news from the stores, are you too anxious?"

Ms. Zhu said helplessly: "If you are not in a hurry, you can't do it, when the situation cannot be cleaned up, the company will suffer a big loss." ”

"No, you believe me. Wang Chen said with relief.

Ms. Zhu spoke bitterly, and persuaded Wang Chen not to drag it out any longer, Cai Lin also helped with two sentences on the side, and the two of them stood on the same front and persuaded Wang Chen together, what advertisement just had such a bad impact and was not advisable, what company's stock price has finally recovered recently, if it is because of an advertisement, the gains outweigh the losses.

Speaking of which, both of them are for the good of the company, Wang Chen can't find anything wrong, so he can only laugh a few words.

In the end, they really couldn't convince Wang Chen, Cai Lin reluctantly compromised: "If the sales reports of the major stores come out today and tomorrow, and the situation is not good, we will remove the advertisement, chairman, okay?"

Ms. Zhu worried: "In two days, the company's stock price will probably fall by more than 10 percent." ”

Wang Chen knew that he would stay in the company any longer, and there would be shareholders or high-level executives coming to the door when he was waiting for the meeting, so he hurriedly said: "I still have a meeting to attend later, Dong Cai, you accompany Mr. Zhu first, and I'll go out for a while." "I took the opportunity and ran away immediately.

……

City.

Wander around in a car.

Wang Chen's head hurt a little, and he also doubted whether his decision was wrong.

Suddenly, he drove past the door of the store in the western silver jade city!

A large group of people gathered outside to point and point, most of them were relatively young, looking at the shopping bags they were carrying, it was estimated that they were all out to shop, both men and women.

Wang Chen was curious, parked the car in the parking space on the side of the road, and then rolled the window to listen to what the group of people were saying.

"This is the jewelry store endorsed by Kun Kun, right? ”

"I've also watched that advertisement, and now many people on the Internet are talking about this jewelry brand, it's very popular, why don't we go in and have a look?"

One after another, people walked in.

Wang Chen's eyes lit up, and he quickly got out of the car and followed into the store.

In the store.

There were already a dozen customers hanging out inside, staring inside the glass counter, and their mouths were chattering from time to time.

"Hey, isn't this bracelet worse than Chow Tai Fook?"

"It's pretty good, waiter, show me this bracelet. ”

"Ma'am, look. ”

"Uh-huh, that's good...... Husband, do you see me wearing it beautifully?"

"It's pretty good. ”

"How much?"

"This white gold bracelet costs only two thousand three hundred and ninety-nine. ”

"It's not expensive, okay, I want this bracelet, is Alipay okay?"

There was a girl in her twenties who discussed with her boyfriend and bought a bracelet.

Not long after, another young girl pulled the shopping guide and asked questions.

"How many grams of this gold bracelet?"

"Thirteen.74 grams, fifty-four centimeters in diameter. ”

"How much?"

"Only five thousand two hundred and eighty-six. ”

"Yo, I remember that Chow Tai Fook's gold bracelet with the same data, the carving is similar, and it costs 5,004, which is cheap enough for you. ”

"Our company recently updated the regulations, in order to celebrate the company's 26th anniversary to give back to customers, many gold jewelry are sold at a 95% discount. ”

"Ah, there is an event, so I have to buy it quickly, don't miss it. ”

"Eh, waiter, can I get a better discount if I buy two gold necklaces?"

"Sir, we have already discounted 95%, and the price is much cheaper than other jewelry stores, so there is no way to get any more discounts. ”

"Okay, it's really cheaper than other jewelry stores, you have to buy it without discounting, it's rare to see such cheap gold jewelry. ”

Wang Chen stood in the store, looking at a large group of people who kept walking in because of curiosity, maybe some people didn't want to buy jewelry, but they were just curious about how brainless the jewelry store endorsed by Kun Kun was, but when they walked in and took a look, they found that the jewelry of Western silver and jade was no worse than a series of brands such as Chow Tai Fook and Chow Tai Sang, and some people were moved, and finally they really bought it. Of course, there may be a reason for cheap gold jewelry, after all, Wang Chen has issued a strategy in the company before, the gold jewelry of Western silver jade only accounts for half of the money, relatively speaking, it is definitely cheaper than other jewelry brands, it is human nature to be greedy and cheap, and it is not uncommon to attract customers to buy!

Looks like a success!

Yes, even if there is a lot of cynicism on the Internet?

Just like Wang Chen said in the company at the beginning, the Western silver jade itself has no popularity except for jadeite, and it does not even have the qualifications to have a bad reputation, and now it is necessary to ask Kun Kun, who is well known on the whole network, to endorse it, which is equivalent to showing the entire company in front of all consumers at once, maybe the Internet is scolding, but some people will definitely be curious, what kind of jewelry brand is the western silver jade, and then as he just saw, someone walked in and wanted to take a look, but after walking in, he found that the jewelry of Western silver and jade is not better than Chow Tai Fook, Lao Fengxiang and other big brands are poor, and the price is fair, naturally some people will be converted into customers!

Kunkun endorsement just opens up fame!

In the final analysis, it depends on the quality and price of the product!

As long as the things are really good, are you afraid that you won't be able to attract customers?

You must know that the biggest difficulty before the Western silver jade is that it is not well-known.

Deciding whether something will work or not is quality, price and other factors, as long as these factors meet the standard, the market response will definitely not be bad, and the sales volume will naturally come up.

On the one hand, it is scolding, on the other hand, the sales are up, these two things are combined, it looks a little contradictory, and it is strange to say, but the fact is that this is the case, everyone finally recognizes the product, not because of one person, to completely give up a thing.

Advertising is a deep water.

Wang Chen has not been in contact with the advertising industry, usually watch advertisements on TV or video websites, and don't understand the core things at all, but he has been immersed in the collection industry for a while, and understands some things, just take an antique as an example, if it is a fake, even if the publicity is good, it is useless, and if an antique is placed in the hands of a person who does not understand, it may be blinded for a lifetime, but if an antique of high quality, after a well-known auction house publicity, everyone sees, it is not a fake, the price will definitely come up, Western silver and jade jewelry is like a real antique, Kun Kun is a famous auction house, the combination of the two, no matter how bad the reputation of the auction house is, at least the real price of the antiques has come out, and it is not unusual for someone to buy it!

Wang Chen deliberately waited for a short time in this store, and after an hour, customers kept flocking, causing some of the relatively rare white gold and gold jewelry in the glass counter to be sold out!

Then, the staff of the store hurriedly took some stock out of the warehouse, and the new customers came over when they saw it!

"Business is good here. ”

"The price is fair, the style is good, I'll pick one too. ”

"My girlfriend's birthday is about to begin, and Chow Tai Fook Chow Tai Sang's jewelry is more expensive than here, so I might as well buy the same thing here." ”

A lot of people who originally came in just curiously, but when they saw that the sales were so good, many people bought with the crowd!

……

Other stores, flagship stores in other places, are also constantly staging this magical scene!

"This style is gone?"

"I just heard from a friend that it's good, why is it gone?"

"I want to surprise my girlfriend. ”

"Don't be impatient, everyone, I will contact the head office immediately and let them deliver it, and it will be in stock tomorrow morning!"

……

An advertisement that completely opened up the fame of Western silver jade!

If Wang Chen was worried about whether asking Kun Kun to endorse him was counterproductive, then now, he feels that he has done too wisely in this matter!

The company's products are not Kunkun, what are you afraid of?

……

Western silver jade.

In the service department, Vice President Ma sat in the office and frowned, the computer screen was full of jokes from the choreography company and Kun Kun, he flipped from top to bottom, stunned to see the jokes, these netizens are so talented, they directly arranged the Western Yinyu and Kun Kun clearly, but there was no praise on the computer screen, none of them, which made Vice President Ma feel very uncomfortable!

The company's reputation is completely broken!

I'm afraid it's hard to survive this time!

Especially for listed companies like them, the negative impact is very unfavorable to the company, not only in terms of stock price, maybe the regulatory authorities will also carry out investigations and the like, Vice President Ma, as an old employee of the company, and a little bit of dry shares, of course, I hope that the company is getting better and better, but at this moment, he is very helpless!

The same is true throughout the company, and employees have also seen the comments on the Internet, and they are all in a mood all of a sudden.

"This ad ......"

"It's too pit, and it has too much impact on the company. ”

"Alas, don't let this incident go into decline in the company, it's not easy to find a good job. ”

"Yes, why do you want Kun Kun to endorse you?"

"The chairman is really confused this time, he is too young in the end, and some things are too taken for granted. ”

"Last time, I saw that his means of joining our company were not bad, why did there be a leak in the advertisement this time?"

"Can a financial means and an advertising industry be the same? This is the disadvantage of a layman managing an insider!"

However, just when everyone was downcast, the phone in the company suddenly rang!

Jingle bells!

Jingle bells!

Several telephones rang!

"What's the situation?"

"Why are so many calls coming in?"

"I don't know, I'll talk about it. ”

A twenty-seven or eighteen-year-old female employee was listless and answered the phone and said, "Hey, hello, this is the Western Silver Jade Service Department...... What do you say? The stock of the flagship store in Beijing is out of stock, and the delivery is required...... Yo, so much, are you sure? I didn't mean that...... Okay, okay, I'll apply with Mr. Ma!"

The other employees over there were all the same, "What? The gold jewelry in the flagship store in Shenzhen has been sold out?Is there anyone else pre-ordered?" Hanging up the phone, he was stunned and looked sideways, "I...... I'm not dreaming, am I?"

A woman hung up the phone in shock, "The inventory of platinum and gold jewelry in the flagship store in Shanghai has also been sold out!

A young male employee exclaimed, "Oh my God! Crazy! Our products are selling like crazy?"

……

Deputy General Office of Ma.

The manager of the service department suddenly barged in, "Mr. Ma! Something is wrong! There is a big thing!"

When Vice President Ma heard this, he was very nervous, and hurriedly asked, "Is it hacking our company on the Internet again?"

The department manager said with an incredulous look: "I...... Our company's ...... All the stores are sold out!!"

Vice President Ma laughed and said, "At this time, do you still have the heart to joke with me?"

The department manager said excitedly: "I'm not joking with you! Really! Really! Just now, more than 20 stores across the country have called to ask the head office to distribute the goods! I calculated, the total value of the goods is more than 30 million! There are diamond jewelry, gold jewelry, platinum jewelry and even silver jewelry!"

Vice President Ma stood up suddenly, shocked: "How is it possible!"

The department manager also couldn't believe it: "I don't believe it either, but that's the case, we're a little too late to distribute the goods now, what should we do?"

"It's too late to distribute the goods!" Vice President Ma hurriedly decided: "I'll have a meeting with the boss and the chairman to discuss! You first contact an external logistics company and let them help distribute the goods! In addition, notify the processing plant to step up production!"

No one expected that when everyone in the company was desperate, there was a peak turn, and the company's sales actually increased significantly!