Midday.

Around eleven o'clock.

In the compartment of the canteen, Wang Chen and Cai Ziying ate first, as the chairman, the canteen naturally had to be good, with four dishes and one soup, which was very exquisite.

Since the theft incident, Cai Ziying's attitude towards Wang Chen has become less restrained, she is not at work hours, and her speech is more casual.

"Brother Wang, you said that we won't have problems with advertising, right?"

"What's the problem, aren't all jewelry advertisements the same? ”

"It's not the problem of the advertisement itself, I'm worried about the impact of Kun Kun himself, you also know that he is almost black on the whole network, Station B, Douyin, Tieba, every corner of the network, as long as he is mentioned, he ......"

"Hey, it means that he is well-known. ”

"We're going to do business, Brother Wang, don't blame me for being too talkative, let me say this, you can see if you're angry. ”

"You say. ”

"You look like Kun Kun when you wear jewelry. ”

Wang Chen: "......"

Well, that sounds a bit harsh.

He was speechless and didn't know what to say. Speaking of Kunkun's reputation is not very good, many people resist, especially those who play basketball, if you say to others "You play basketball like Kunkun", it is estimated that that person can screw your head off.

But there is no way to do it in the West.

In the jadeite industry, perhaps Western silver jade is a well-deserved star, but now Wang Chen's strategy is to let Western silver jade enter other jewelry, diamonds, gold and platinum jewelry, all kinds of other gemstones and silver jewelry, etc., anyway, the jewelry industry will be involved.

In this regard, Western silver jade is not very famous.

Others are too selective, Chow Tai Fook, Chow Tai Sheng, Lao Fengxiang, etc., which one is not much more famous than Western silver jade?

If you use conventional means to seize the market, Wang Chen estimates that you may not be able to win much market share if you throw one billion or eight billion into it, let alone a longer cycle.

So he decided to take a risk.

Use self-blackening means to make a splash and quickly open up the brand effect.

It's hard to say whether it will be able to increase sales in the end, but at least let others know that there is a jewelry brand called Western silver jade, not limited to jadeite.

Eat.

Cai Ziying's practice is to eat without saying a word.

Wang Chen has long known that he did not take the initiative to break other people's rules when eating.

Because there is still about an hour before the start of the broadcast.

The two of them were not in a hurry to arrive, chewing and eating slowly.

After about half an hour, Wang Chen put down his chopsticks and took Cai Ziying back to the office.

……

in the office.

As soon as Wang Chen came back, he quickly opened the video website, and there was a TV in the company's lounge.

Wang Chen didn't go, not because he didn't want to mingle with the employees, but because he didn't know the bottom of his heart, after all, the star who asked for the endorsement was Kunkun, even if he kept saying that there was no problem, he was actually quite worried.

There is still half an hour.

Let's wait a little longer.

Just thinking about it, Cai Ziying brought a small bag of walnut kernels over, "It's more greasy to eat at noon, eat some walnuts to neutralize it." ”

Wang Chen didn't understand, so he asked rhetorically: "It's useful to eat walnuts if you're greasy?"

Cai Ziying said seriously: "Eating greasy food will increase the burden of liver detoxification, and long-term consumption of greasy food is also easy to cause blood viscous arteriosclerosis." Walnuts contain an amino acid that can reduce the damage of fat to arteries and blood vessels and prevent stiffness. ”

Wang Chen said deliberately: "If you have symptoms, is it useful to eat walnuts?"

I didn't expect Cai Ziying to know a lot about health, "It's a drop in the bucket, and you have to change your living habits." ”

Wang Chen smiled: "You know a lot." ”

Cai Ziying said helplessly: "I have been a doctor for a long time, and since I was a child, doctors have been talking in my ear about various ways to ensure health, and it is difficult for me to understand it." ”

All right.

She had congenital heart disease.

It's easy to get colds, recurrent respiratory infections, and other symptoms, which is quite pitiful.

The problems brought out in the mother's womb are no problem.

The two chatted casually, and Wang Chen refreshed the video of the video website from time to time, wanting to see if the advertisement came out.

Suddenly, the picture is everything.

Wang Chen stopped his movements when he saw it, sighed, pointed to the computer screen and said, "Ziying, it's started, this is it." ”

Cai Ziying came over to watch.

Advertising is on a video website with a large user base, different from TV, video advertising is placed around the clock, as long as it is not a VIP customer of the video website, as soon as you open any video, you can basically see their company's advertisement.

This advertisement was produced by the advertising department of their company in cooperation with the advertising company, and at the same time as Kun Kun's voice narration appeared, a very presumptuous looking model appeared on the screen, wearing various Western silver and jade jewelry.

"There are things that are inherently impressed by the work of the Creator. ”

"Eye-catching, beautiful, rare, precious. ”

"The most important thing is that it will awaken a deep desire and emotion in your soul, and diamonds are the most important of them. ”

During this period, female models and accessories were exhibited.

After the advertising slogan was finished, the female model appeared on the edge of a door, walked in, and the back of Kun Kun next to the easel appeared on the screen.

The woman walked slowly behind Kun Kun in a white suit, Kun Kun raised his head and looked at her sideways, then smiled and put a diamond ring into the middle finger of the female model, and said softly: "Ji you are so beautiful." ”

Finally, the LOGO of Western Yinyu appeared, and Kunkun's soft narration sounded, "Western Yinyu, born for love." ”

End of ad.

Cai Ziying was silent.

Wang Chen looked over and said, "Is it okay?"

"The ad is fairly well designed," she says. ”

Wang Chen said: "Just be decent." ”

Cai Ziying thought for a while and said: "If you ignore Kunkun, I think the advertising is quite perfect, plus his words, I can't help but want to complain, although I don't know what I want to complain about, but there should be no problem." ”

Hearing her say this, Wang Chen was a little stressed, "I hope there is no problem." ”

Cai Ziying said with relief: "When you and Cao Dong were fighting for control of the company, you were all kinds of domineering, billions of dollars smashed into it without blinking your eyes, even if this advertisement is not successful, how much money will you lose, I think you should not have to suffer from gains and losses, besides, the advertising industry is deep, and it is useless for us two laymen to talk about this." ”

That being said, if it were replaced by other times, Wang Chen's advertising efforts would fail, he didn't care about smashing down so much advertising money, but this time it was different, it was related to the future development of the company, Wang Chen's fastest money now is the jewelry industry, and in the future, he will start to invest heavily in power plants in the Northern Song Dynasty.

I hope it happens.

I hope I didn't go wrong with my initial thoughts.

After reading it, Wang Chen asked Cai Ziying to get busy first, and he didn't go to the company's senior executives, he wanted to wait to see the effect of the advertisement, and then discuss follow-up countermeasures with other senior executives.

It doesn't matter if the ad is well received or not.

The other high-level officials did not come to him for the time being.

Wang Chen was not idle, first dealt with the company's affairs, as the chairman, his work is still very busy, there are too many things to make decisions every day, it is impossible to keep staring at the video advertisement, besides, the advertisement has just been broadcast, even if it wants to have an impact, it will take at least an hour or two of precipitation.

Why do I have to look at ad performance?

Because according to the results of the previous discussion between Wang Chen and the senior management, if the advertising effect is good, the follow-up company will invite countless water armies to continue to "self-black", and this popularity must be maintained, or in other words, it can be maintained for as long as it can, what Douyin, what B station, as long as there are people on the Internet, Wang Chen wants "Kun Kun with Western silver jade" to appear.

One thing is for sure, there is definitely no lack of topic heat in places with Kunkun, this is a 100% thing, Wang Chen occasionally swiped Douyin to see topics related to Kunkun, and the excitement is not to mention.

About an hour later.

Wang Chen put down the work at hand, opened Douyin, found Kun Kun's verified account, and clicked in, because there is a clause in the contract, if Kun Kun endorses, this advertisement must be placed on the media, so Wang Chen wants to see how someone will react when they see this advertisement.

The reviews are very hot.

In just one hour, the number of comments has reached more than 10,000.

The number of likes is also very good, and it has been more than 100,000 for this short meeting.

In addition, there are more than 3,000 reprints.

Wang Chen was overjoyed, and said in his heart that it was worthy of Kunkun, this popularity is prosperous, look, buddy made a wise decision.

That's right, take a look at what is said in the comments.

Are you praising us Western silver jade?

Wang Chen was full of confidence, opened the comment, and then ...... And then his whole person is not good, this Nima, nine and a half out of ten comments are actually gloating and laughing!

"Poof, what's this?"

"Please Kun Kun endorse the jewelry?"

"Which company is so brain-dead, and actually asks Kun Kun to endorse it? Western Yinyu? I think it's Western brain-dead!"

"I suggest you black fans listen to Kun Kun's songs, don't stare at him all day long playing basketball spray, after listening, you will find that his songs are worse than basketball, PS: Congratulations to Western Yinyu for his success!"

", warn you again, if you spray Kunkun and the Western silver jade he endorses again, I will spray it with you!"

"Has the Western Silver Jade been trapped?"

"I said that Kun Kun hasn't played basketball recently, it turned out to be a 'chicken you are so beautiful' advertisement for Western silver jade, I think this advertisement has no predecessors before and no one has come after, the peak of the advertising industry, it is impossible for anyone to surpass it, and we will have a new stalk in the future - you look like Kun Kun wearing Western silver jade jewelry!"

There is also a follow-up comment below this comment: "Congratulations on becoming the best review author of this work, and now I will give you a voucher for the purchase of a ten-carat diamond ring worth five yuan from the flagship store of Beijing Western Yinyu! and give you the most worthwhile insurance product purchase qualification of this century, and a one-time payment of 60,000 will be returned after five years!"

"Forgive me for laughing unkindly, the West Yinyu succeeded in dying. ”

"It must have been pitted by Kun Kun. ”

Suddenly, someone broke the news: "Western Yinyu is not cheated, I know an employee in this company, according to reliable sources, it is Wang Chenli, chairman of Western Yinyu Company, who must ask Kun Kun to endorse it, and other high-level officials can only accept this fact." ”

"Huh?"

"Not really, right?"

"It's true, I've heard it too. ”

"Impossible, do I want to laugh when I hear this? or insist on not laughing?" There was also a dog-headed smirk on the back.

Some people also made up jokes: "I Lu Xun can't do anything about the debt of the No. 13 basketball court", "Lu Xun, aren't you called Zhou Shuren?", "What, who called you here?", "My master", "Who is your master?", "The trainee who can sing and dance Rap", "What, that trainee died on the basketball court of the Western Yinyu Company ten years ago".

"It's not good to ask anyone to endorse it, I have to invite Kunkun, I cried for Western Yinyu. ”

"Western Yinyu Company, I have a question, may I ask if your company's jewelry is as good as Kunkun? hahahaha. ”

"I heard that Kun Kun sacrificed a lot of money to endorse Western Yinyu this time, do you see if he cut his hair a lot? According to reliable sources, this time he cut his hair without anesthetics, right?"

"What is Western Yinyu doing?"

"The Western Yinyu has made a stupid move!"

"Haha, I like to hear it, I like the way you arrange Kunkun. ”

"Does Western Yinyu think that their company's collapse is too slow?

"There used to be a big bowl of wide noodles in front of me, I didn't cherish it, until a lawyer's letter came to me, I regretted it, and now I weakly ask, Western silver jade, do you need a lawyer's letter?"

On the entire Internet, meager and paste, Douyin, Kuaishou and various self-media, there has been a discussion about the "Kunkun and Western Yinyu" products since twelve o'clock at noon, well, the discussion is too affordable, to be precise, it is all ridicule, and there are all kinds of talented netizens who make up jokes, all kinds of god turns, anyway, no one is praised.

Some little girls left a message over there: "Hello Kunkun, the Western silver and jade jewelry you endorse is very good, the price is very fair, you have sold the house and car, and your husband has run away with the fox spirit, you deserve the western silver jade diamond."

Not a single person praised.

Yes, you read that right, not a single one.

Everyone was heckling, and all kinds of choreography ridiculed - this may be considered a miracle in the history of advertising.

Wang Chen looked at it in a cold sweat, and said in his heart that he was really too much to take it for granted, Kun Kun's influence was not said, indeed, from the comments just now, it can be found that the four words of Western silver and jade have become popular all over the Internet, but the key problem is that no one in the special mother applauded, all of them were sneering.

In this case, is it possible to increase the sales of the company's products?

Thinking of the employees and senior executives in the company seeing the comments on the Internet commenting on their company's advertisements, Wang Chen always had a feeling of being a thief, after all, he appointed Kunkun to endorse the company.

Said the Seventh Maniac

Thanks (sword**world**) 2000 starting coins for the tip!Thanks (Brilliant丨Yaoshi) 1000 starting coins for the reward!Thanks (Redeye) 200 starting coins for the reward!Thanks (ha1846) and (dick117712) 100 starting coins each for the tip!