Although for most TV stations, the competition for ratings is often based on primetime.

That is, after the news broadcast at 7:30 p.m., until 10 p.m.

But that doesn't mean that the ratings of other periods aren't important.

Beijiang Satellite TV is not as good as a year after year, it has long been crushed by the five David TV, and there is no ratings that can be won at all.

And now, the animation theater at six o'clock has made such great progress and improvement, which is why "Peppa Pig" has become the theme of this conference.

Because "Peppa Pig" was introduced by Gao Yanming, he is naturally the biggest hero.

Deputy Director Liu Hong also said with a happy face: "According to the current audience feedback, our ratings in this period may be further improved." ”

"Especially for the adult group, we did a survey and found that there are many adult viewers watching this cartoon......"

"Bang Bang!"

There was a burst of applause in the conference room, and Gao Yanming, who was sitting at the top, said with a smile: "This is just the beginning, next, we have to pay close attention to the follow-up ratings of this cartoon, and the program investigation will continue to be done, I will contact Lin Xiao to cooperate with the network promotion of "Peppa Pig" again." ”

Gao Yanming hasn't been in such a good mood for a long time, of course he is happy for a reason, "Peppa Pig" was rejected by various David TV children's channels, he single-handedly promoted the success of this project, although the resources invested are not much, and it is not a big production, but such a result, for him, is the first step.

Of course, he is also facing risks, a position like him, personally involved in a project, even if the project is small, but if it fails, it will have a great impact on his prestige, but fortunately, this project has been absolutely successful so far, at least.

"Ahem, however, although the current audience feedback of "Peppa Pig" is quite good, there are also some problems, which I think are worthy of our attention. Another deputy director, Zheng Junhong, said with a look at the frame of his glasses.

Gao Yanming's eyes froze, Zheng Junhong is the deputy director of the old qualifications in the station, it is said that the station originally intended to push him to take over the position of director, but he was robbed of this position by his own volley.

Will Jung Junhong be willing? Obviously not.

No, it's starting to get tough.

"Director Zheng, you continue. Gao Yanming wanted to see what kind of medicine Zheng Junhong was selling in the gourd.

This is a project promoted by Gao Yanming, and if something goes wrong, of course he has to take the blame, and Zheng Junhong questioned it in front of everyone, to some extent, he was picking on him.

"Look at this material, Audience Survey, page 3, item 18. ”

When everyone heard this, they all lowered their heads and flipped through the information to see it.

Some parents reported that "Peppa Pig" set a bad example for their children, and after watching Peppa Pig, their children actually ran to jump into the mud pit, and the result was dirty. ”

And more than one parent, but also this parent, after watching "Peppa Pig", the child jumped around the house every day, jumping in mud puddles on the bed, etc., which made them very angry. ”

At the same time, some parents said that after their children watched cartoons, they learned to bark and hum pigs all day long at home. ”

After Zheng Junhong finished speaking, the atmosphere in the entire conference room became a little solemn.

Over the years, the biggest problem faced by cartoons, the biggest question that has arisen, is "Will it teach bad children?"

Gao Yanming frowned, but quickly relaxed, and said with a smile: "This matter that Director Zheng said is indeed worth paying attention to, so everyone talk about it, what do you think?"

Deputy Director Liu Hong said with a smile: "I don't think this is a problem at all, jumping into a mud pit and learning to bark is not a big deal, right? I don't think there is any need to worry about it, after all, these are just the manifestations of children's innocence." ”

"Compared with the previous "Blue Cat and Red Mouse", "Peppa Pig" I think is really much better. ”

"My own children,When I used to watch cartoons,I often play transformation games.,These innocuous things,I don't think it's a big problem.,If it's really according to this standard.,Then I think probably all animation works.,Can't be broadcast.。 ”

Liu Hong's words are still more recognized by everyone here, everyone works in a TV station, and their understanding of public opinion is still relatively profound.

"I think Director Liu is right, almost every cartoon now, there will be some such problems, but where is the real problem?"

"Not long ago, there was a news in which a six-year-old child beat someone into the hospital with a stick, but it turned out that he imitated Sun Wukong beating the white bone spirit after watching Sun Wukong beat the white bone spirit three times in "Journey to the West". ”

"Should Journey to the West also be banned for this? I think the biggest problem should be the guidance of parents. ”

"Like the mud pit jumping in "Peppa Pig", and teaching children to wear rain boots before jumping, I think this is very thoughtful, just like letting children wear rain boots on a rainy day. ”

After Zheng Junhong heard this, his brows furrowed slightly, in fact, he also knew that these questions were not a big problem, but he didn't expect so many people to speak for Gao Yanming, which was obviously a bit unexpected by him.

"Ahem, I suddenly had an idea. At this time, Feng Wei, the producer of the children's program of the TV station, suddenly said.

"Oh, you say. Gao Yanming was interested.

Feng Wei is in Beijiang Satellite TV, in fact, his position is very embarrassing, he is the producer of children's programs, but so far, he has not been able to come up with any heavyweight projects.

On the one hand, it is because of the funds, and on the other hand, it is also because children's programs have always been the most difficult to do, not that the program is difficult to do, but that the program wants to do a good job and make a popular children's program, which is really not an ordinary difficulty.

But this time, the discussion sparked by "Peppa Pig" made him think of an idea in a flash of inspiration.

"That's right, just now I listened to what everyone is talking about children watching cartoons, they will imitate, to learn some of the behaviors and habits of the characters in cartoons, etc., but these behaviors, habits, some are good and some are bad, some are harmless, and some are very dangerous, but these, children and even parents, no one tells them, which is good and which is bad. ”

"Not only does "Peppa Pig" have such a situation, but other cartoons also have such a situation, so why don't we make a related program, we can invite some children's education experts, parents to discuss this kind of problem, and even directly use the content of "Peppa Pig" as a case, so that education experts can tell parents how to guide their children to watch cartoons correctly......"