Chapter 460: A New Beginning
"Hahaha~~~ I'm laughing to death, why is this editor so funny?" Zhao Nan just downloaded the mobile client of Shuguang Video, and wanted to open it to see if there were any new videos.
As a result, the "Easy Moment" recommended on the homepage, combined with the funny text, immediately attracted her. Unexpectedly, after clicking on it, from the beginning of the editor to the content of the show, Zhao Nan, a woman whose laughter is not high, almost lost her breath.
The whole program is actually nothing, and if they look for it on the Internet themselves, they can find it. Although it is also very funny, the effect will definitely not be as funny as watching "Easy Moment".
Linking a funny video with a piece of music in the background makes you laugh from ear to ear.
Episodes are updated every Wednesday and Saturday, which is a little slower than TV series, but considering the real-time production, this speed is okay.
The only thing that made Zhao Nan feel a little dissatisfied was that there was only about ten minutes in one episode, which made people a little unsatisfied.
After watching the entire twenty episodes of the show in one go, Zhao Nan suddenly realized that he had missed tonight's TV series.
However, compared to this moment, the TV series does not seem to be so attractive to her, but she is looking forward to the next episode of the program update.
Thinking of the editor's funny behavior, Zhao Nan suddenly had some crooked thoughts and wanted to tease the editor. So, Zhao Nan directly made a funny action with a high degree of difficulty, and then recorded a ten-second small video, and then sent the video according to the submission email announced in the show.
I'm looking forward to it, but I'm not obsessed with it. Although Zhao Nan has contributed, the show currently has more than 3 million hits. Maybe you're not alone, but as for whether the video can be selected, it doesn't matter, it's just entertainment, and everyone is happy.
After watching the relaxing moment, Zhao Nan began to look for some other self-made programs of Dawn Video. Now she doesn't think that Shuguang Entertainment is just an ordinary video website as she used to be.
Here, it seems that you can find a sense of joy that you can't find on other sites.
…………
"Hahaha...... I'm laughing to death, it's so talented. ”
"Damn it, the laughter in the middle of the night is so scary, I wish you never won the jackpot when you buy a lottery ticket. ”
……
At the same time, there are many viewers who have the same behavior as Zhao Nan, whether they are despised or scolded, in short, they have a happy night tonight, and laughter has accompanied them for a whole night.
"The number of mobile downloads has exceeded one million, and the website traffic has stabilized at 10 million. The director of the technical department reported excitedly.
No one thought that they had worked hard for two months before, and finally only achieved 30,000 downloads of mobile phone clients, and the traffic exceeded one million at the peak. And now, in just one day, or one night, they have doubled their achievements.
Seventy million, fourteen days, one day's advertising cost is five million. This is a lot of money, but it's important.
The major video websites have basically monopolized the current market, and it is difficult for new video websites to open up the situation.
This is not only because of the advertisement, but also because of the current results of Dawning Video, which has a lot to do with tonight's decision.
Tonight, all the self-made programs have been pushed to the front page, and they can't compete with the big companies in terms of online shared videos, because they have already seized the opportunity, and if they only rely on those videos, it will be difficult for Dawning Video to steal customers from them.
Now it turns out that tonight was the right decision, and they not only attracted a lot of users, but also attracted them. It is even possible to train them to become fans of Dawning videos.
And now it is close to midnight, the download growth rate of the mobile phone has slowly slowed down, and the website traffic is gradually decreasing, but the data of 10 million has been maintained for a full hour, which is enough to explain everything.
"Okay, push ads now. The technical department must make every effort to ensure that nothing goes wrong. Chen Yongren advised.
"I'll arrange it. The director of the technical department ran back to the technical department with great interest and hurriedly arranged the advertisements prepared in advance.
After Gao Fan's efforts, Beijing TV also gave Gao Fan a lot of face, and the TV series won the premiere right at a price of 130,000 yuan per episode.
However, when it comes to the premiere right, it is actually almost the exclusive premiere right. Because no other TV station has given a positive answer so far, it is said that except for Beijing TV, there is no other TV station that will broadcast the first round of premieres.
The only thing that is synchronized is the online media Dawning video, but there are also requirements for synchronous playback.
Even if the copyright of the TV series is here in Shuguang Video, the TV station is the buyer after all, and they have the right to make demands, and this is also a recognized rule in the industry.
Beijing TV will premiere at 10 p.m. on December 7, with two episodes of 45 minutes each day.
In other words, the synchronization time of Dawning Video here is to start pushing the first episode at 22:45 in the evening, and then wait until Beijing Satellite TV finishes broadcasting the second episode before pushing the second episode.
Chen Yongren also admitted this requirement, after all, this is the rule in the industry, even if he has never entered a TV station, he can understand the reason for this.
Anyway, they just broadcast it once, and if the audience wants to watch it, they will definitely look for this TV series on the Internet. And on the entire network, only Dawning Video has it.
150,000 episodes, a total of 28 episodes, and 4.2 million premiere costs, the production cost of this TV series has been recovered. It's just that Chen Yongren can't get this money, and he will never get it. Not only that, Chen Yongren also had to post 16 million to Beijing Satellite TV.
The reason is very simple, every day from 6 o'clock in the afternoon to 11 o'clock in the evening, Beijing Satellite TV will broadcast eight times of advertising for Dawning Video, and the total cost of a week has reached 20 million. Therefore, in addition to deducting the cost of the TV series, Chen Yongren also has to post a sum of money.
Anyway, this deal is profitable for Dawning Video. Beijing Satellite TV's ratings are not bad, ranking second among national satellite TVs, and the first is Hunan Satellite TV, which also broadcasts advertisements eight times a day from 6 to 10 o'clock, but the advertising cost has reached 28 million in two weeks.
Dragon TV's ratings are not as good as these two, and the time period is not the prime time of the evening, but it is the afternoon rush hour of two hours from 11:30 to 1:30 p.m., plus two advertisements before and after the national news. So the cost for two weeks is twelve million.
Zhejiang Satellite TV's side is mainly an advertisement in the afternoon file, and the ratings during this period are not too high, so plus an advertisement before the start of the evening TV series, a total of 11.08 million in two weeks. The four add up to exactly 70 million.
70 million in half a month, it does sound quite scary, but Chen Yongren does not feel that he has spent this money unjustly. The effect of just one day is so significant, and the effect will only be better tomorrow.
Because, according to the ratings of these four TV stations during the advertising periods, the combined rate is a terrifying 13.3 percent.
In other words, if there are a hundred people watching TV, then thirteen people will see this ad.
On December 7, an advertisement, or a teaser, appeared on the homepage of Dawning Video.
As for the content of the trailer, everyone has long been familiar with it, and it can't be more familiar.
Since December 1st, this advertisement has been continuously promoted on the entire site of Shuguang Video, and there is a fifteen-second ad in front of each video, and the cumulative number of views has reached hundreds of millions of times.
Because Dawning Video has not yet opened the membership mode, all the advertisements cannot be skipped at all, and the hundreds of millions of clicks are absolutely real and effective.
At 10:45 that night, when Beijing Satellite TV finished broadcasting the first episode, Dawning Video also officially launched the first episode. However, the results were not very good, when the second episode was launched, the number of hits of the first episode was only more than 400,000, which was much worse than Chen Yongren's expectations.
As for what is the situation on Beijing Satellite TV, this Chen Yongren doesn't know. However, according to this situation, it seems that the situation on Beijing Satellite TV is not much better.
After a week of continuous advertising bombardment, the traffic of Dawning Video has risen on the third day, and it can currently maintain an average of about 30 million per day, and even exceed 40 million during peak periods. 40 million traffic, 400,000 clicks, what else is there to say?
The second day was slightly better than the first day, but not much better, with the third episode having just over half a million views, and by the time the fourth episode was finished, the total number of views of the four episodes was only about two million.
Compared with the fire, this result is simply a rush to home, but if it can be stabilized, it will accumulate about 14 million hits by the end of the 28 episodes, and the data is actually not too bad. But there is still a big gap with Chen Yongren's expectations, which also makes Chen Yongren feel a little suspicious.
With the transfer of music copyrights, the first account sharing, and Chen Yongren's two concerts made Shuguang Entertainment's pockets bulge again.
According to the original plan, Chen Yongren wanted to gather some popularity through this TV series, and then then filmed "The Story of the Cooking Class", but judging from the current situation, this plan is to be put aside for the time being.
There is no problem with the drama of the traffic station, nor is there any problem with the shooting, and the finished product is within the normal range.
But why is it so difficult to become popular, which makes Chen Yongren understand, but as far as the current situation is concerned, Chen Yongren will not shoot a sitcom in a short time.
But this will not affect Chen Yongren to continue filming TV series, and the next TV series filmed by Chen Yongren is still the theme of the Anti-Japanese War. Take a look at the latest chapter of "The Legend of China Entertainment: Claw Book House" to read for free for the first time.