Chapter 459: Advertising Effect
The next day, the cast and crew were still on set, but their bags were packed.
At the moment, they are waiting for the director's order to act, and if they don't need to reshoot the shots, they can just leave with their luggage.
In a makeshift room used as a post-editing room, smoke fills the air, with a technician transferring the freshly edited content to another producer in batches, and then a second person compositing the selected video for Chen Yongren to review.
"Okay, no problem, just add subtitles. After finishing the last video, Chen Yongren breathed a sigh of relief. At this point, this TV series is finally about to be completed.
"Where are they?" I don't know if it's calculated or what, as soon as Chen Yongren spoke, Gao Fan entered the editing room.
"Well, what's going on over there?" Chen Yongren just wanted to breathe a sigh of relief, but after seeing Gao Fan, he had to cheer up again.
"Said outside. Gao Fan pulled Chen Yongren up and left the editing room, and then went directly into Chen Yongren's bedroom on the set.
"The situation is very unsatisfactory, there are only three TV stations that have responded to us, and Beijing TV has bought the premiere rights for 30,000 yuan per episode, and the broadcast time is to be determined. Guangdong TV gave a price of 40,000 yuan per episode, and the broadcast time is to be determined. Tianjin TV gave a price of 80,000 yuan per episode, asking for exclusive premiere rights, and the film can be scheduled as soon as possible, and the time will start at about half past nine in the evening. Gao Fan said with a headache.
He has sent almost every satellite TV in the country, and he has found anyone who can find it, and if he can't find someone, he can only resign himself to fate.
But the result was very speechless, not only found someone, but also spent money on Beijing TV, and the price given was 30,000 episodes.
And Tianjin TV, which didn't find anyone, was completely a way to cast a wide net to catch big fish, but gave a price of 80,000 episodes, but asked for the exclusive premiere right.
The price is also speechless, but it is by far the highest price they give. If you don't agree, I'm afraid this drama will lose more.
However, all this still needs Chen Yongren, the boss, to call the shots, and all Gao Fan can do is to seek an offer.
"Thirty thousand, forty thousand, eighty thousand!" Chen Yongren muttered in a low voice, his brows furrowed tightly.
The sales of this drama will definitely not be so smooth, which Chen Yongren has long been aware of, but he didn't expect it to be so unsmooth. And the price given by the other TV station is indeed a bit of a bully.
At present, as long as it is a TV series that TV stations can watch, the lowest is to buy it at a price of more than 100,000 episodes. As for those TV series that were bought for tens of thousands of yuan, to put it mildly, they are completely backup programs. Although it will definitely be played, the time, most of them are two or three o'clock in the middle of the night, or around three or four o'clock.
And the reason why this drama suffered such a big setback, in addition to having a certain relationship with the theme, is nothing more than that the entire crew is all newcomers from the inside out. Except for Chen Yongren and Zhao Min, who are slightly more famous, the others are simply unfamiliar to the public.
But no matter what, it is still a sentence to sum up, no one is optimistic about Chen Yongren's drama. Obviously, Chen Yongren himself is not particularly optimistic about this drama.
Of course, Chen Yongren's own disbelief does not mean that it has no market, but that this drama does not have the strength to make a certain actor popular in one fell swoop. Because he's not a script of this type at all.
"Wait, if the other TV stations still don't reply, and these three TV stations don't increase the price to the ideal price, they will all refuse. The show is streaming on our own website. "Eighty thousand episodes, and it is also the exclusive premiere right, this one will not agree to kill Chen Yongren.
Rather than selling it to them at a loss, it is better to keep it and broadcast it on your own website, at least it can bring some audience traffic. As for losing money, how can there be a deal in the world that only makes money and does not lose money?
“……”
Gao Fan was speechless for a while, Chen Yongren has been busy filming these days, and he has no time to care about the company's affairs. But for Chen Yongren's decision, Gao Fan was still speechless.
"Dawning Video's daily traffic is very unstable now, and it has just exceeded one million at its peak, with an average of just over 500,000.
Instead of putting this TV series on the website, it is better to sell it to Tianjin TV at a loss, so that it can recover some costs. Gao Fan persuaded him.
"No, our requirements are not high, it's just the cost price. If you can't even reach the cost price, it's better not to sell it.
All offers below cost are rejected. As for the Roselle video, you don't have to worry, go and prepare first, shoot an advertisement in the next few days, and then bomb it on various TV stations. Chen Yongren resolutely decided.
Because a lot of money has been saved in some links in the middle, so far, from the beginning of the preparation period to today, the entire crew has spent a total budget of 4.3 million, which is about 150,000 per episode, that is to say, even if a TV station bids 150,000 for an episode to buy out, Chen Yongren is still at a loss.
Because after getting the money, Chen Yongren still has to pay taxes. But this kind of thing can't be counted like this, because this is just a premiere, and there can be a second round of broadcasts later, which can pay for itself.
Therefore, Chen Yongren's minimum requirement is 150,000, but it is not a fixed form.
It can be a TV station that bids 150,000 yuan to get the exclusive premiere right, or two or three TV stations that jointly invest no less than 150,000 yuan to take the premiere right together.
However, as far as the current situation is concerned, Chen Yongren does not have much expectations for the TV station. Instead of handing over their fate to them, it is better to find a way to get the traffic of Shuguang Entertainment up first.
I just advertised on Weibo before, and there was no follow-up, but if the effect was good, then there was a ghost.
However, fortunately, the newly launched several self-made programs have attracted a lot of traffic, and almost half of the current traffic of Shuguang Video is concerned about these self-made programs.
"These have been prepared for a long time, just waiting for your side. Gao Fan replied.
Originally, he had wanted to place an advertisement for a long time, but when he reported to Chen Yongren, the matter was stuck, on the grounds that Chen Yongren was responsible for the advertisement, and the result could only wait until now.
On 1 December, Beijing Satellite TV, Zhejiang Satellite TV, Dragon TV, and Hunan Satellite TV, four influential local satellite TV stations in China, broadcast an advertisement of 1 minute and 40 seconds at the wrong time.
The four satellite TV stations broadcast this advertisement a total of 20 times in this whole day.
The frequency of such advertisements is not intensive, but each ad is one minute and forty seconds long, which is a full hundred seconds, which is definitely not a small amount of money in the place where TV ads are paid by the second.
With Chen Yongren's current worth, he can't afford to buy a month's advertising time for these four TV stations.
This time, Chen Yongren signed a two-week advertising agreement with four TV stations, and each of the four TV stations will broadcast this advertisement, of which Beijing Satellite TV and Zhejiang Satellite TV broadcast it seven times a day, and Dragon TV and Hunan Satellite TV broadcast it eight times a day.
To this end, Chen Yongren spent a total of 70 million on advertising. The pocket, which was originally full, suddenly became shy. However, in order to start the brand of Dawning Video, 70 million is just the beginning.
Sichuan and Shu area, a slightly old community, Zhao Nan is sitting in front of the TV, locked in Hunan Satellite TV, where there are TV series she likes to watch every night, if there is nothing to do, generally at this time of the night, Zhao Nan will sit in front of the TV and watch it on time.
On the TV screen, a white-collar beauty holds a folder in one hand and a box in the other, with the logo of Dawn Video on it. The heroine's sweet smile made Zhao Nan, who is also a woman, a little envious.
'You only smell my perfume. ’
Immediately afterwards, the picture suddenly changed, in the empty office, the camera was aimed at the computer keyboard, of course, the focus was on the logo of the highly photographed Roselle video. The beautiful woman sat in front of the computer, her face full of exhaustion, but she continued to work.
But they didn't see my sweat. ’
However, the picture continues to change, and a middle-aged man who seems to be a senior executive of the company suddenly puts his hand on the heroine's hand.
'You have your rules. ’
The heroine shook the middle-aged man's hand away and got up to leave.
'I have my choice. ’
However, this time there is no logo of Roselle Video in the background, but also, if the logo of Dawning Video continues to appear at this time, it will be clear to tell the audience at the beginning, did this happen in Dawning Entertainment Company?
However, what is unexpected is that in the next picture, the heroine suddenly disappeared, and the person who appeared instead was a star that Zhao Nan only liked recently, Chen Yongren.
The picture continues to rotate, on a rainy day, the previous heroine reappears, Chen Yongren standing in front of the bicycle, soaking wet, and the rain keeps sliding down his hair. Not far away, there was a boy driving a BMW, and a bodyguard was holding an umbrella beside him.
At this time, Chen Yongren suddenly stepped forward in the rain and handed the prepared gifts and flowers to the heroine, who accepted them with a smile and didn't look at the boy.
You mock me for having nothing and not worthy of love. ’
'I pity you and always wait. ’
This time, the screen rotated to a conference room, where several young people were discussing something, and the logo of Dawning Video reappeared. Seeing this, Zhao Nan suddenly remembered that Chen Yongren seemed to have posted on Weibo that he had opened a video website, and he went up to watch it at that time, and he felt a little stuck, so he didn't go up again.
In another conference room, several foreigners impatiently threw back a pile of materials, scattering them all over the place. The camera is focused on Chen Yongren, and the background logo appears again.
'You can despise our youth. ’
In Chen Yongren's office, in addition to the logo of Shuguang Video, Chen Yongren also deliberately added an LCD screen, which displayed a photo, which was the promotional image of "Underground Transportation Station".
We will prove whose time it is. ’
In a pitch-black environment, there are suspended photos of those who have questioned and rejected Chen Yongren, and in the end, Chen Yongren shattered the photos with a single punch.
'Dreams are destined to be lonely journeys, with doubts and ridicule on the way. But so what? Even if you are covered in bruises, you have to live beautifully. I'm Qin Feng, and I speak for myself!'
And the most shocking thing is the last sentence of the advertisement, I am Qin Feng, I speak for myself.
When the picture finally entered the word Roselle video in the search engine, everyone understood, including those who didn't understand the Dawning video logo before, this is an advertisement for video websites.
"Underground traffic station?is this the TV series that Qin Feng filmed before?" Zhao Nan wondered.
However, Zhao Nan still picked up his mobile phone, and wanted to search on the Internet to see if he could find the mobile phone client of Shuguang Video, after all, it is the era of mobile phones, although computers are still irreplaceable, but they are no longer the only ones for people.
After discovering that there was a mobile phone client for Shuguang Video on the Internet, Zhao Nan also downloaded it easily, wanting to see what the TV series shot by Chen Yongren looked like.
After all, they are fans of Chen Yongren, and they pay close attention to everything about him, even if they just want to be a trick, they are willing to fast-forward to Chen Yongren's appearance to take a look.
The overall creative of this advertisement came from that world, and it also resonated with many post-80s young people back then, and had a great influence.
It's just that the original ad can't be moved, which is not appropriate, so in terms of the advertising screen, Chen Yongren made some adjustments.
"The number of downloads on the mobile phone has exceeded 100,000. The employee in charge of mobile phone data collection in the technical department suddenly shouted.
"The website traffic exceeded one million and everything was fine. The employee in charge of monitoring the website's traffic also shouted.
"It's 200,000 on the mobile phone. ”
"One and a half million website traffic. ”
Just a few minutes later, the two data soared, but what Wang Luo didn't expect was the results achieved after the end of today's day's advertising as of 10 o'clock in the evening.
A total of 800,000 downloads were received on the mobile phone, and the peak traffic on the website has exceeded 7 million.
Although this achievement cannot be compared with those long-established companies that have been famous for a long time, and even a fraction of others' fractions are not enough, after all, this is only the first day, and there are still thirteen days to go.
As for the problem of website jamming, there is no need to worry about it at present, because Chen Yongren has already taken out 20 million to buy a large server, and the current peak traffic of the website will never appear to be stuck within 10 million, and there will be some jamming phenomena around 20 million, and if there are more, it will definitely be stuck. Take a look at the latest chapter of "The Legend of China Entertainment: Claw Book House" to read for free for the first time.