Chapter 273: Crazy Purchasing Power

A very important question? Everyone looked at each other and exchanged glances, and everyone was very puzzled. At present, the product promotion is very good, and the data comes every day, and I don't find any problems at all.

"Sister Yao, is there a new situation in terms of product promotion?" The first stage of the direction was strategically wrong, ignoring the product promotion of other brands in the same period of time, Wang Qianyu has always felt that it is his responsibility. So this time, Bai Shiyao said that a very important problem arose, Wang Qianyu subconsciously thought that the medium she was responsible for had changed.

The success of a program is interlinked. However, if there is a problem in the first stage of publicity, it will be difficult to move forward with subsequent progress.

After the lessons of the last incident, Wang Qianyu reviewed himself very seriously and found that he was indeed a little prepared for danger in times of peace.

"Xiaohu, this time it's not a matter of publicity, you don't have to worry. Bai Shiyao knew Wang Qianyu's thoughts, "Our strategy in the later stage is very successful, and everyone has seen it, the popularity is high, the publicity is wide, and Xiaohu is indispensable!"

Wang Qianyu scratched her head a little shyly, and at the same time relaxed slightly.

"Just like Zexia said just now, our hot-selling models have exploded. Just now, Qin Shao called to say that his phone had been blown up, and he was going to the watch that appeared in the commercial. But our problem is that the series of products launched are only very hot online, but there is no distribution offline, and there is nowhere to buy!"

As soon as Bai Shiyao said this, everyone finally understood, and the voices of sudden realization came one after another.

"Isn't there a stock? shouldn't it...... Even if there is no offline, the online mall is not opened?"

Bai Shiyao nodded a little embarrassed, "Hmm...... Forgot about ......."

At that time, because of the poor momentum in the first stage, her mood fell to the bottom, and the online response was mediocre or even bleak, where did she have the energy to spend a lot of effort and financial resources to lay offline sales channels, and it took enough heat to open the market, and at that time, the customized goods did not even have a prototype, and they could not be put into mass production at all.

Later, after adjusting the strategy and investing again, everyone has been staring at the publicity heat, and has long forgotten about the distribution of goods, taking it for granted that these sources of goods have already been finalized, just waiting for the second stage to make a beautiful turnaround, but I didn't expect this most ordinary chain link to be forgotten.

"The online purchase channel has actually been simply built as early as when we advertised it in the first issue. Major media accounts led to Monell's online mall in China, but the operation of the official website may be more cumbersome, so the purchase volume is not large. ”

Bai Shiyao said this, everyone thinks it is reasonable, if the heat formed by the momentum in the early stage does not form a purchase in the end, then all the efforts in the early stage will be in vain.

What's more, everyone's spending habits are different. Some people can decide to place an order based on the detailed pictures and function introductions posted on the Internet, but some people prefer to go to the field to touch the material and shape of the real thing, and judge whether it has the same function as described.

"Although the real economy is now very sluggish, if there is no physical diffusion, all this we did in the early stage will be in vain. Chen Chen pushed his glasses and analyzed, "I am also at fault in this matter, but now that the situation has happened, we should mobilize the available resources as soon as possible to make up for this shortcoming." ”

Bai Shiyao nodded in agreement with Chen Chen's words, "That's right, everyone cheer up." Our preliminary preparations have been successful, and it's not too late to start the miscellaneous!"

Although it is undeniable that a large number of customers with purchasing power will be lost, the good thing is that the hot topic has endured for a long time, and the more timely it is discovered, the more timely it will be able to stop losses.

"So...... Is the next work arrangement clear to everyone?"

"No problem!"

Bai Shiyao did not give everyone a clear division of labor, but everyone knew what they should do at this stage.

After the meeting, Bai Shiyao and Li Zexia frantically called their partners, urging Wanghaha, Morningstar and Monell to immediately launch offline sales channels and jointly promote the products of Wanghaha, Morningstar and Monell.

Several companies, especially Monell, had no offline sales channels yet to hear that they had not yet formed an offline sales channel, and they were almost suspicious of Bai Xiao's professionalism.

Li Zexia insisted on using his own three-inch incorruptible tongue to make the person in charge of Monell think that Bai Xiao was cautious in his words and deeds, and with the popularity of selling in the rising period, he could save the expenses of offline entities.

"Whew...... It's finally done. Li Zexia wiped the sweat on his head and chatted with the person in charge of Monell for about an hour, and drank water three times just in the middle.

Bai Shiyao patted him on the shoulder, "It's hard work, I'll take you to eat chicken at night!"

At four o'clock in the afternoon, Morningstar China, Wanghaha Food Co., Ltd., Meritus World, and Monell China Weibo released a new poster together. At the same time, we do not forget the partners of Aite this time.

The audience groups of these four companies are different, but after seeing the jointly published Weibo posters, they have all attracted widespread attention from the masses.

Immediately after, as if they had said yes, the four began to reveal their official products.

First of all, Wanghaha, who has the widest audience, PO came up with their special golden instant noodles, and the noodle box is made of special materials provided by Monell, which can be used for secondary use. The matching fork in the noodle bowl has a unique shape. The taste of the noodles has also been upgraded, the ingredients are more delicious, and even the pieces of meat are luxurious!

This box of instant noodles is three times the price of ordinary instant noodles, but for Monell's customized noodle box and fork, everyone expressed their willingness to "spend a huge amount of money" to buy a box back, and they can also show off to others in the future that they are people who have used Monell's tableware!

In addition to the luxury version, Wanghaha also came out in a portable pack, a five-pack. There are no Monell's noodle bowls and forks, but there are more winning cards, instant noodle gift bags and a set of first-prize Monell custom tableware!

Under the official graphic introduction of Wanghaha, the comments of netizens have exploded. Everyone said that it seems that portable packs are more tempting, after all, there is a 1% probability of winning the jackpot!

Mr. Li came forward in person and said with a smile that the golden noodles developed by the company's new product taste so good that he hadn't eaten a meal of rice for several days.

Morningstar has made a lot of changes to the overall styling, except for the body shape is closer to the refined temperament of the Monell brand, and the interior accessories are all customized. The Chinese red seat cover, Monell's classic style quilted pattern, with a domineering LOGO. All those who come to buy a car will receive a year's worth of customized Monell car perfume.

Not only the interior, but also the wheels are emblazoned with the Monel logo, and these wheels are not available on the market alone. This is very tempting for car lovers, especially those who pursue trends and unconventionality.

The car is divided into basic class, luxury version and all-round version, which can be purchased by different people.

And on the side of the world, it is naturally led by Xu Qing and Shen Fan. They brought with them Monell's custom-made cosmetics, as well as watches, ties and other items.

Originally, Monell's business in this area was very mature, and this design deliberately adjusted the patterns, colors and small lines on the basis of the original design to make the products more suitable for Asians. Added Shangguan Yu's special Chinese elements and enigmatic attributes, people will be attracted at a glance.

The perfect combination of Western European retro and Chinese Forbidden City classics complement each other, no matter whether you can afford it or not, you must force Amway to make a wave just for the sake of appearance.

Especially Qin Junye's fans, some people even threatened to gather seven people to buy a tie of the same style worn in Qin Junye's video together, and each person took turns to wear it for one day to feel the experience of a star!

Offline physical franchise stores were immediately replenished, and other high-end shopping malls also opened a vigorous queue purchase mode online.

At the same time, the four have improved the channels for online purchases, and will open fan welfare shopping channels in each promoted media account. In addition to physical stores, official website orders and large-sized welfare purchases, if you want to get more benefits, you can forward, accumulate, and sweepstake. Such an approach could not expand the brand's publicity efforts, and the spontaneous Amway behavior of the people set off a trend of the whole people following the trend.

The H5 lottery game made by Bai Xiao looking for a team has a cute and cute picture, and Qin Junye's exclusive emoji, even if it is not to win the lottery, this small game alone has made a lot of money.

Overnight, the server of the official website of the pimple brand was paralyzed for a while. Even in other media malls, the servers are also showing a trend of crashing. The platform had to grab the programmers out of the bed and perform emergency maintenance.

People frantically poured into various platforms to buy, crazy orders, and even in Bai Shiyao's WeChat, the CEOs of various families participated in the lottery of the mini game, which shows the degree of popularity.

Monell and other brands did not expect that everyone's enthusiasm would be so great, and the first batch of production was far from enough, and it was announced that it was sold out almost within a few days. The number of pre-sales that followed is also surprisingly large, and roughly calculated, the schedule alone will be more than two months away.

However, the customized model does not intend to take the advantage of quantity, and after some discussion, the overall quantity is finally controlled.

However, those who didn't buy it were unhappy, and there was even a scramble, especially when two people who also wanted to buy a mystery car, one drove in front of the other to show off...... Most of the two of them will get into a fight.

As for Wanghaha's golden instant noodles, some people are willing to use ten packs of portable packs, just to exchange for a set of noodle bowls!

There are customized auctions on the Internet, and there are more scary ones behind, but the market is still in short supply.

Qin Junye, who was hiding at home and watching the data, touched the full set of products in his hand in fear, and couldn't help but breathe a sigh of relief. Oh, this feeling of being a spokesperson, getting the moon first near the water, is really good!

Scooping up his phone, he easily and happily rejected a friend who came to him to ask for goods: I'm sorry, I don't have any of this.

Bai Shiyao watched the search index jump up and down like a flat ground, and her ears were full of good news and joyful exclamations from all directions.

She sat in her office chair, staring at the screen, and finally smiled and breathed a sigh of relief.

That's it!