Chapter 272: A New Crisis
After summarizing the experience of the first stage, Bai Shiyao and everyone overturned and redid the original overall plan, integrated new ideas, and made the second plan in the fastest time after careful consideration.
Wang Qianyu and Chen Chen cooperated to put the most influential big V accounts in the market, and if you don't look at the zeros that continue to be lost every day on the public fund account, the effect is still very significant.
According to the adjusted plan, Shangguan Yuwen urgently came up with a new version of the photography script, and there was not so much time to prepare, Bai Shiyao only contacted Qin Junye and Xu Qing, and cooperated with the shooting of the poster of the second stage.
Shangguan Yuwen refined these posters overnight and posted them on major luxury products. Immediately afterwards, the original version of the video continued to flow out of the clips, and the offline hard and wide comprehensive layout. Whether it is a bus stop sign, or a subway advertisement, or even the elevator media does not let go, an overwhelming wave of marketing, after all the poster advertisements are out on the street, some people on the Internet began to forward and discuss.
It only takes seven days for a thing to form a habit for people, three days to leave an impression, five days to become curious, and on the seventh day, even people who have no sense of it will search for it, and what is it can be seen everywhere on the street.
At this point, even if it is a small success, the next step is to see if the drainage can be transformed.
Obviously, the second phase of Bai Xiao's strategy is very beautiful, and this kind of money-burning behavior almost regardless of the cost has successfully made the people in the imperial capital begin to accept the marketing around them. If you search for it, you can see that there are also outlets in other major cities that are playing on a loop.
Gradually some people began to discuss on the Internet, first Qin Junye and Xu Qing's fans, and then formed a certain amount of topics, and then people began to speculate whether Qin Junye was going to have any new dramas recently.
An international brand like Monell has never found a domestic star to endorse, does this wave of operations mean that their family Qin Shao has been internationally recognized and is going to take Meritus to enter the international market in a big way?
Although the discussion among fans is a little off, Wang Qianyu has become a little fan brother, wandering around major communities and platforms, forcibly bringing a wave of rhythm, and directing everyone's attention to Monell's products.
After being guided by rounds of bombing and carpet searches, the first three days of the uprising did not have much impact. However, this time Bai Shiyao was not in a hurry, she was very confident in the newly adjusted plan.
Sure enough, on the morning of the fourth day, the first thing Bai Shiyao did when she got up was to turn on her mobile phone and check the Internet to check the hot topic discussion about Monell. Sure enough, Bai Shiyao found a topic about Monell on the hot search on Weibo.
One is about Qin Junye and Monell's endorsements, while the other two are talking about Monell's customization.
Bai Shiyao clicked on the topic to flip through one by one, and found that everyone had a strong interest in Monell's customized models this year, everyone enthusiastically discussed the items on the advertising film, men talked about cars and watches, women paid attention to cosmetics and jewelry, and many foodies said that they wanted to taste what Wanghaha gold instant noodles with Monell's tableware tasted like.
In order to bring Monell and Wanghaha instant noodles closer, Monell agreed to put into production a fork that was specially placed in an instant noodle box. This fork is not an ordinary disposable plastic fork, but a steel fork that can be used repeatedly as a work of art, and it is also very valuable in the instant noodle world.
As soon as the concept art of this fork came out, everyone expressed their willingness to pay for this fork. And Wanghaha's new ethereal product is also one of the focuses of everyone's attention, and the concept map has been typed, which is very appetizing. However, instant noodles have always been based on the actual product, so everyone has a wait-and-see attitude.
Bai Shiyao flipped down one comment after another, unwilling to miss any point. She smiled from ear to ear as she watched, and sure enough, she knew that this time she would definitely succeed!
The luxury marketing account that I spent a lot of money to buy also spared no effort to recommend Monell's products at this time. Bai Shiyao has already investigated, and there is no brand to promote during this time. Gucci did a wave of marketing before the White Owl's business was adjusted and it was very successful, and he was happy to return the battlefield to Monell at this time.
Just when Bai Shiyao was watching netizens comment with great interest, Qin Junye's phone called.
"Jun Ye, what's wrong?"
"Shi Yao, are you awake?" Qin Junye's voice sounded vibrant, as if something good was going on.
"Why are you so happy, it's a new play?" Bai Shiyao turned over and made herself lie down more comfortably, "I look at your Weibo, fans are about to explode, saying that you are handsome and cute." You say, if they knew that this handsome, cute guy was talking to me on the phone, would they send me a blade?"
Qin Junye laughed twice, "Then I'm really looking forward to it!" I want to tell you a good news, today, many people called me, and the topics were all about the sky-high price watch in the advertisement, as well as the sky-high price of instant noodles. ”
"That's good, I know it's sky-high and I still want to ask. ”
"yes! The stinky boys said that all the watches I wear, they should have the same style. I had to stock up on 10 boxes of instant noodles at home! Isn't it funny? They asked me where I could buy them, and it was ......."
Before Qin Junye finished speaking, Mei Zizi listened to Bai Shiyao described by him, and suddenly shouted when she heard the words.
"What, what's wrong?" Qin Junye thought that Bai Shiyao would be very happy when she heard it, but he didn't want her to suddenly scream so loudly, making his heart follow and think that something was wrong.
"Oh no, how did I forget such an important thing, I'm so stupid!"
"What's wrong Shi Yao?" As soon as Qin Junye heard this, he knew that something must have happened.
However, Bai Shiyao was busy getting dressed and going out, so she didn't have time to explain to Qin Junye in detail, so she only said, "I have to go to the company right now, and I'll talk to you later." Then he hung up the phone very resolutely.
On the other end of the phone, Qin Junye looked at the phone that was hung up with an inexplicable expression, Manager Yu stood on the side, the smile on his face was also stiff, and the atmosphere instantly became a little weird.
"Manager Yu, what I just said...... Is there something wrong?"
"No Qin Shao, absolutely nothing!" Manager Yu waved his hand again and again and even swore to the lamp, "Wasn't Mr. Bai very happy just now?
"No, I told her just now that someone asked me where I could buy those sky-high goods, and she ran away before I finished speaking......"
Huh? Where can I buy it?
After finishing speaking, Qin Junye also realized that something seemed to be wrong.
"Manager Yu, Monell and other brands' customized products, have the real products been online?"
"This ......" Manager Yu also reacted violently and shook his head.
Qin Junye smiled helplessly, then he understood, this little fool!
"It's okay, as long as it doesn't happen to her, I'm relieved. ”
Saying that, Qin Junye made up a WeChat message to Bai Shiyao: Don't worry, I'll help you solve the problem of distributing goods together.
Bai Shiyao drove the car to the company, and when she entered the door, she took out her mobile phone and took a look, she wanted to see the time, but when she took it, she saw the text message sent by Qin Junye, she couldn't help but be stunned, and immediately smiled.
This Qin Junye actually has a heart with himself. It seems that he is not so stupid! Bai Shiyao couldn't help but hold his forehead, as if he was a little more stupid than him, as the person in charge of the entire project, he actually forgot such an important thing as distributing goods, it was really ......
Packing up her mood, Bai Shiyao strode into Bai Xiao.
As soon as she came in, all the employees looked at Bai Shiyao with hopeful eyes, and everyone's eyes were shining with small stars, as if they had won the jackpot.
"Mr. Bai!"
"Bai is always early!"
Bai Shiyao hurriedly passed by the office area, and everyone who saw her greeted her with a smile, as if everyone was in a good mood today.
Of course, Bai Shiyao knew that today was good news for everyone, but it was just a very fatal and fundamental mistake, and no one had noticed it yet.
"Cheng Jue, go and notify everyone of the meeting, immediately, 100,000 urgent!" Bai Shiyao rushed to Cheng Jue's office, and after explaining in a hurry, she turned around and left in a hurry.
Cheng Jue was on the office chair, and his hand holding the document was in the air. Bai Shiyao came and walked so fast just now, and spoke faster, so that Cheng Jue's train of thought was interrupted by her so suddenly, and for a moment there was a trance illusion of where he was, who he was, and what he was going to do......
"Meeting?" Cheng Jue blinked, and finally came to his senses, "So anxious? Something happened? shouldn't it......" Cheng Jue, who looked inexplicable, didn't dare to delay, and quickly contacted the directors and summoned everyone to hurry to the conference room.
Shangguan Yuwen was the first to come in, and Bai Shiyao was already there when she pushed the door open.
"Wow, Shi Yao, Cheng Jue said that you were looking for us for a meeting, and you were in a hurry to burn your butt. I'm going to hurry over and see how strong this fire is, it's not often that you are so happy!"
Immediately afterwards, Li Zexia appeared behind Shangguan Yuwen. He patted Shangguan Yu's wife lightly, "How can you use an adjective like burning your butt with fire, it's not elegant at all." At least burn your eyebrows with fire, and you can still look like them!"
Shangguan Yuwen glared at him but did not refute, obviously the two were flirting.
"What about the others, have they all been notified?"
Cheng Jue, who came later, nodded when he heard this, "I personally went to call them one by one, they should be right away." ”
When he went, Chen Chen was drinking tea, Wang Qianyu was not in the house, and when he turned around, he found that he was chatting with Xiao Zhao and several other girls under him, the atmosphere was quite good, Cheng Jue was reluctant to interrupt them for a long time, and he couldn't interject.
After a while, Chen Chen and Wang Qianyu also rushed over.
When the door was closed, everyone looked relaxed and happy, obviously not realizing the problem.
"Mr. Bai, what are you calling us to do in such a hurry, is there something good to announce?" Li Zexia raised his eyebrows, "The public opinion discussion on the Internet has exploded, and now a casual search is Monell's brand customization, it's not too cool." We had a beautiful comeback!"
Everyone has the same idea, how bleak they were suppressed in the early stage, and how beautiful they are now.
However, unlike everyone, Bai Shiyao was full of seriousness.
"Ladies and gentlemen, it's not too early to rejoice, we forgot a very important question!"