Chapter 606: Release Word of Mouth in Advance
"Fury Chariots 4", as an IP that has exploded one after another, has many fans around the world.
Coupled with the stormy and intensive publicity of "Fury Chariots 4", it is reasonable that the limelight is not in the limelight for a while.
Of course, some people may say that "Fury Chariot 4" and "The Girl We Chased Together in Those Years" are actually two types of films, so the impact should not be too big, right?
But in fact, this is not the case, in fact, although the two films are of different genres, the key is that the audience actually overlaps very much.
"Fury Chariot 4" is a popcorn movie, the main publicity is exciting and hot scenes, the main audience is young people, and the audience of "The Girl We Chased Together in Those Years" is about this age group.
The key is that "Fury Chariot 4" will definitely squeeze the space of "The Girl We Chased Together in Those Years" in terms of film scheduling, so for Lin Xiao, this time is definitely a tough battle, and it is the kind of hard battle that loses half of it before it is fought.
But there is no way, this battle must be fought.
"The Girl We Chased Together in Those Years" has been promoted for so long, all kinds of momentum, all kinds of gimmicks, and so many activities, in order to be released, so at this time, there is only one way to deal with it.
Actually, it's really hard to do this time.
Lin Xiao also had a headache.
Why do Hollywood giants like to make sequel movies? Because the risk of failure has been minimized in this kind of movie.
The popularity accumulated by the previous series of movies has given the sequel movie a unique condition, as long as it is not too bad and too deadly, it is basically impossible to fail.
"Berserk Chariots 4" is a sequel to the fourth part, the first three, the first part can be said in general, and in the second part, the third part began to form a unique IP.
And now that the 4th part is on, the investment has increased, and the scene is even more popular, for a popcorn movie like "Fury Chariots 4", it is basically just a question of how much box office it can get, and it will not consider whether it will fail.
And what about "Those Years"? It is an original movie itself, and secondly, it is a small-budget movie, there are no big scenes, and some are just feelings to sell.
It can be said that "Those Years" is inferior to "Berserk Chariots 4" in all aspects.
But it can't be done without a fight, because there is more than one Hollywood blockbuster "Fury Chariots 4", and adjusting the schedule to avoid frontal short-term combat is definitely not a good thing for the momentum of "Those Years".
If you want to reach this level today, it will not take so much manpower and material resources.
And will there be no opponents then? Obviously, it's impossible.
Therefore, "Those Years" must be combated.
Lin Xiao's headache is that this time, there is really no place to take advantage of it.
Of course, it doesn't mean that Lin Xiao will be tied, that's obviously not his style.
In fact, at this moment, "Those Years" is not without advantages, at least, everyone in the outside world now looks down on "Those Years", which naturally makes "Those Years" have a sad color.
Of course, this kind of pathos may not work for the box office.
"The situation is very unfavorable to us now, what solution do you have?" In the conference room, Lin Xiao looked at everyone.
"Sequel movies like 'Fury Chariot 4' have always been the most difficult to deal with, but can we do something from the perspective of nationality?" asked Chen He.
"No, or rather, it's useless, the current audience is not stupid, they support domestic films, this kind of banner is not that no one has ever fought it, but what is the result?" Fang Yiming shook his head and said.
Fang Yiming is the person in charge of film promotion and distribution in Lingxiao Pavilion, and he is very clear about this aspect.
Fang Yiming's experience in this area is not insignificant, which is one of the reasons why Ling Xiao Pavilion recruited him with a high salary.
"Minister Fang, you are an expert in this area, what do you think our "Those Years" can do to minimize the impact of "Berserk Chariot 4" on us?" Xiao Jie looked at Fang Yiming and said.
"There must be a way, the release time of our "Those Years" is 3 days earlier than "Fury Chariots 4", and the difference between "Fury Chariots 4" is that our "Those Years" movie is an original work, not a sequel movie with a fan base like "Fury Chariots 4". ”
But that doesn't mean that "Those Years" doesn't have a chance to stand up to "Fury Chariots 4" head-on. Fang Yiming said.
Hearing Fang Yiming's words, Lin Xiao and the others' eyes suddenly focused on Fang Yiming's body.
"I don't know exactly how to do it yet, but I can share my opinion. Fang Yiming pondered for a moment and said.
"First of all, "Those Years" needs to grasp these 3 days, and strive to let word-of-mouth explode in these 3 days, once word-of-mouth breaks out, then "Those Years" can hope to compete with sequel movies like "Fury Chariot 4". ”
"It's just 3 days, how to make the word-of-mouth of "Those Years" explode, this ...... I can't think of it yet. Fang Yiming said with a wry smile.
"Minister Fang is right, "Those Years" is not a high-cost big production after all, nor is it a sequel, what we have is only feelings and the quality of the movie, in terms of word-of-mouth, I believe that "Those Years" is still a little confident, but the key is that the word-of-mouth of the movie, generally speaking, is gradual, and it is impossible to completely break out in just 3 days. ”
"And three days later, "Berserk Chariot 4" will be released, if the reputation of "Those Years" has not been able to fully explode at that time, then we will face the crushing of "Berserk Chariot 4"!"
"So the key now is how to make "Those Years" explode in word of mouth in these three days!"
"Three days is too short!" Chen He shook his head and smiled bitterly.
"Since it can't be delayed, then why can't we release it?" asked Xiao Jie on the side.
"No, the policy just introduced this year, the relevant regulations on the movie schedule, whether it is raised or delayed, there is a time limit, in order to standardize the movie release schedule. Fang Yiming answered again.
"So if you want to raise the file now, you can't do it at all, and it's too late!"
"3 days is too short, but if you just want the word-of-mouth of "Those Years" to explode, it doesn't have to be within these three days, right?" said Lin Xiao on the side.
"Eh, Lin Dong, do you mean to order the screening in advance?" Fang Yiming asked with a flash of light in his eyes.
Lin Xiao nodded and said: "Yes, even if it is screened in advance, I am still more confident in the reputation of "Those Years", since it takes time for word-of-mouth to diverge, then why do we have to wait until after the official release?"
"Why can't we carry out a large-scale screening in advance? In order to let the word-of-mouth of "Those Years" diverge, and when it is released, I think that word-of-mouth will also usher in an explosion. Lin Xiao said loudly.