In fact, what Lin Xiao said, using screenings, releasing word-of-mouth in advance, and getting twice the result with half the effort to strengthen the appeal effect of the box office, this kind of thing is not without precedent, on the contrary, there are many precedents.

Of course, there are pros and cons to doing this, and if the screening is not as good as expected, the negative impact will be quite terrifying.

It is even likely that the original normal release of the movie may be broken at the box office.

"To show it in advance or not to watch it?" has always been a difficult problem in the filmmaker's publicity strategy.

In the highly competitive schedule, those "dark horse films" who are confident in word-of-mouth often choose large-scale screenings, hoping to stand out by virtue of word-of-mouth. But for those "blockbuster films" that already have a high degree of attention, how to whet the audience's appetite is the most important thing.

For example, "Berserk Chariot 4", a "blockbuster film" that has a high degree of attention in itself, what they have to do is to whet the audience's appetite.

Lin Xiao's previous films didn't do that because the attention of the movie was quite high, but this time it was different.

Although the attention of "Those Years" is not low, after all, it is only a small-budget feature film, and when facing films like "Fury Chariots 4", that attention is really not enough.

In fact, there is an unwritten law in the industry: the tighter a film is "covered" before release, the worse the reputation usually is.

In other words, the more daring a film is exposed (in advance), the better the quality of the film.

Of course, the premise is that the quality is excellent.

And this is precisely what Lin Xiao is most confident about.

If you want to say that small-budget films, feature films, especially films like "Those Years", if you want to stand out from the encirclement, you must build on the high quality of the film.

Otherwise, why fight those big productions?

And a sequel movie like "Fury Chariots 4" must not use the method of breaking word of mouth in advance, because, although the sequel movie is already very popular, but because of this, once there is a little bad news and the word of mouth is a little worse, it will have an extremely bad impact on the subsequent official release.

Of course, it is easy to say that it is easy to screen in advance and release word-of-mouth in advance, but in fact, it is really not so easy to do.

Because the opponent of "Those Years" is a bit strong this time!

Therefore, this early release of word-of-mouth also needs to be targeted and different.

Next, "Those Years" was decided, and a large-scale screening would be done a month before the release, and the screening during this time would be used to achieve the purpose of spreading word of mouth.

So "Those Years" began the first round of screenings.

In the first round of screenings of "Those Years", the target of the selection was to follow the previous "Those Years Campus Raid" event, but this time the scope was greatly expanded.

In 100 cities across the country, 200 colleges and universities have done targeted screenings for college students.

......

Gimhae University!

As the first university to raid the campus of the crew of "Those Years", Gimhae University naturally became the first university to be screened.

And Gimhae University naturally became a loyal supporter of "Those Years" after the campus raid in "Those Years", but unfortunately in the last campus raid, I only heard the theme song and didn't see the content of the movie.

This time, though, there's a sneak peek.

A screening room in the Gimhae University campus cinema is full at this moment.

The screening of movies in colleges and universities is actually not too new, but generally speaking, the movies that are screened in advance are somewhat helpless.

The previous publicity of "Those Years" still played a great role, especially the attention brought by the campus raid of "Those Years", as well as the songs with nostalgia for youth and feelings, which made countless college students full of curiosity about this movie.

is also because the first campus raid of "Those Years" was at Gimhae University, so the students of Gimhae University naturally welcomed this movie very much.

As a result, tickets for the screening are almost hard to find.

Soon the screen will light up!

The originally noisy campus theater gradually fell silent.

The movie begins with an apple, and then the camera sweeps across the room, with crumpled school uniforms, written notes, and the male protagonist polishing his shoes with his head down.

The camera opened up, and the actor who appeared on the screen was naturally Lin Xiao, wearing a suit and tie, and even his hair had been tied, so it was obvious that he was going to the appointment.

Because the theme song of the same name "Those Years" has long been widely spread in campus raids, the students who watched the movie soon thought of the lyrics.

Today the boy is going to the girl's last appointment......

Stand in front of the mirror in a daze

Clumsily tie a knot with a red tie

Comb your hair to look like an adult

Wear a cool suit

It will be more beautiful than you think when I see you later

The lyrics and plot images corroborate each other, giving people a sense of familiarity and anticipation.

The movie continues to play.

Immediately after, two people rushed over, who should be the protagonist's best friend.

"Can you hurry up?"

"That is, you still want the bride to wait for you alone?"

If they hadn't heard the theme song of the same name in "Those Years", they might think that the groom should be the character played by Lin Xiao, but those who have listened to "Those Years" will not think so, but they will think that the girl who is married may not be the protagonist, but the groom is definitely not the protagonist.

Otherwise, they wouldn't have sung "Today the boy is going to the girl's last appointment......"

Of course, although the song "Those Years" seems to be suspected of some spoilers, so that the scene in front of me seems to have a few fewer twists, and people can guess the ending at once, but it is very strange that the student audience does not feel a trace of impatience, or feel that they have no mind to watch it.

On the contrary, they wanted to continue to see what kind of plot there would be later, at this time, the big screen suddenly went black, and then a cyclist appeared on the camera, and a big close-up of his face was Lin Xiao.

The voiceover sounds.

is a paragraph of Lin Xiao's self-introduction, some things that people in that era know, as the background, and then Lin Xiao's sworn friends and Shen Jiayi!

The plot unfolded in Lin Xiao's narration.

In fact, why should it be screened in colleges and universities? This is going to talk about the characteristics of the film "Those Years".

The film "Those Years" is not the kind of movie that anyone who watches it will find good.

But for college students, this film, those who may not have experienced it will feel that the general plot can resonate with college students, because they also came from that stage, although the time may be different, but it is the same way.

Why do you say that? Because "Those Years" itself can be said to be a campus film!