In fact, it doesn't cost much money to promote it on the Internet, but "Saw Horror" naturally has a lot of horror points that can be promoted.

The routine is a bit of a routine, but some of the pictures are indeed enough to attract the attention of many horror fans.

Online marketing of movies is naturally important, but if a movie wants to be a big hit, online marketing alone is not enough.

Especially in North America, in China, the whole country has become accustomed to buying movie tickets online, buying tickets online, etc., and this part of the ticket purchase can even account for 80% or more.

On the North American side, don't look at North America, it seems that it has always been the world's boss, and the economy is unprecedentedly developed, but in fact, in this regard, it is not as good as China, or in other words, there is no country in the world like China.

Many viewers in North America prefer to buy tickets in person, although there are many people who buy tickets online, and the proportion is also increasing, but there are still many people who buy tickets offline.

In terms of publicity, online publicity is very important, which is not said, but offline publicity is equally important.

Especially offline, terminal publicity is also a very important platform for film promotion.

Although it is said that the theater will arrange the screening of a certain film, it will definitely be accompanied by a certain amount of advertising, but the advertising in the cinema chain,

It's still a battleground for soldiers. Because no matter how they learn about the film outside the cinema, or what kind of advertisement they see and become interested in the movie itself, and then go to the cinema to buy tickets, the audience will stay in the ticket office of the cinema for 10 to 20 minutes, and during these 10 to 20 minutes, their eyes are greatly influenced and stimulated by the advertisements in the cinema. Audiences are very susceptible to posters, promotional videos, etc., and change their original intentions to buy tickets for another movie, which is also the biggest feature of impulsive consumption.

Of course, with the increasing share of online ticket purchases in this regard, it is no longer so important in China, but in North America, because the proportion of people who buy tickets on the spot is still very high, the advertising in the theater is definitely the advertising space that will be fought for before the release of every movie.

Because this is first of all the advertising target, the people who can see the advertisement are all like, or will go to the cinema to watch the movie.

Therefore, the advertising in the theater chain, which can be said to be precisely aimed at the target group, is also one of the most effective offline advertising platforms.

Of course, this kind of advertising space is expensive, and it also has to face a lot of competitors.

However, the effect of simple cinema advertising will definitely not be so significant, after all, many times, there are a lot of advertisements in theaters, why should others pay more attention to your advertising?

So at this time, you need to be creative, you need to be able to stand out from the crowd, you need to be able to highlight something that is more attractive.

What's in Saw Horror?

What sets Saw apart from other movies?

"It's a killing prop!" Lin Xiao said with a smile.

"Killing props?" Universal's person in charge of promoting "Chainsaw" wondered, Neeson is from Universal's distribution department.

This time, "Saw Horror" was handed over to Universal for distribution, and it was Nissen who took over.

The previous online publicity was also through the hands of Nissen, and the final effect also made Nissen sigh.

Now Lin Xiao has personally put forward the idea of offline release, of course Nissen attaches great importance to it, just kidding, maybe he can not pay attention to "Saw Horror" but definitely not pay attention to Lin Xiao's opinion.

That's what Vincent needs to knot.

"It's a killing prop!"

"There are a lot of killing props in "Chainsaw", of course, killing people is impossible to show in reality, but killing props can be customized and used for the audience to experience, for horror fans, I believe they will like this kind of thing very much. ”

"But in this case, our publicity budget will increase significantly. Neeson said with a frown.

If you really follow Lin Xiao's method, of course, the publicity effect will be very good, but there are more than 2,000 venues for the opening of "Chainsaw", even if it is a theater and a killing machine, it is definitely an astronomical amount.

Even if it's half, that's not a small amount.

"No, we only need to select 100~200 theaters with the highest popularity, and place killing props for the audience to experience. ”

"Some things are not the more the better, we have a saying in China, scarce things are expensive! What we want is to let the fame of "Chainsaw" spread, and let many people experience the horror of our killing props. ”

"Good things, of course you can't experience them if you want to, so, do you understand?" Lin Xiao said lightly.

"Hunger marketing, great idea, Lin, you're really amazing, I'm sure those viewers will be fascinated by those killing props!" Neeson said with a light in his eyes.

Hunger marketing is a very mature and popular marketing method, of course, this hunger marketing must first be based on the fact that your product is attractive enough, otherwise, no matter how hungry marketing is, it will be counterproductive.

But the killing prop experience of "Saw Horror" is definitely attractive enough, not only for those horror movie lovers, but also for other ordinary people.

Once a topic is formed, it is difficult for "Chainsaw" to become famous.

In the past, there were also many horror films, using the theme of the movie itself to promote the scene.

For example, how long can you stay in a confined space?

For example, put a coffin in the cinema and let the audience challenge it, etc.

But like this, experiencing killing props, this kind of thing really hasn't happened, or in other words, no film will have all kinds of killing props like "Chainsaw".

So, Neeson is full of confidence in this publicity.

Soon, the global side passed the propaganda plan.

A batch of custom-made killing props from "Chainsaw" were quickly shipped to more than 200 of the most popular movie theaters in the United States.

The cost of customization of this batch of killing props alone exceeded 2 million US dollars!

This batch of killing props is real, not something simulated, of course, it is impossible to really let the living go up to experience the killing props, in order to ensure the effect and safety, this batch of experience props of "Chainsaw" will have a special person to explain to the audience, and at the same time will use other things to replace the living to do a demonstration on the spot.

Experiencing killing props, of course, can't really hurt the audience or anything, but let the audience experience that sense of fear.

In this regard, Nissen and other employees of the distribution all said that this batch of killing props is really terrifying, well, yes, they are the first batch of experiencers.