Don't look at the investment of "Chainsaw" is only a few million US dollars, but in terms of publicity, it is not stingy at all, the publicity budget of more than five million US dollars, although compared to those blockbusters, it is indeed not enough to watch at all, but compared to the production cost, it is already a lot, and this is only the initial publicity budget.

Soon, several versions of the horror promotional video of "Chainsaw" began to be launched, appearing on major social platforms.

Los Angeles, in a university dormitory.

A white guy was holding a tablet and swiping through a video while eating steaming hot instant noodles, when suddenly he beckoned to his friend, "Hey, man, come and see, there's something interesting." ”

"What, man, is it more fun than I watched the lingerie show?" asked a black guy sitting on the couch.

"Hey, just look at it, it's a new upload!"

The black guy came over and looked at the tablet with the white guy.

On the tablet, open the window of the video, it is dark, only the sound of heavy breathing, and then a line of subtitles appears: please do not stare at it with all your attention, or you will be ...... in ten seconds

"Damn, black hole, staring at what?"

"yes, what's the trick?"

However, the two of them still "did not listen to the advice" and stared intently at the window screen of the black hole to see what would happen.

One second, two seconds, three seconds......

Wait until the tenth second, suddenly, a terrible scream!

A grimace suddenly flashed in the dark picture!

"Wow, WTF, that's scared to death!" The white guy was so frightened that he almost didn't throw the tablet out, but fortunately he caught it in a hurry, but a bowl of instant noodles was all spilled!

"Damn!" the black guy who approached him was splashed with his crotch, and his balls were hit, almost burned.

"Son of a bitch, who is this prank!" The black guy clutched his crotch in unbearable pain and shouted angrily.

At this time, a picture appeared in the tablet window, and a puppet wearing a white-faced ghost mask crunched out on a bicycle, saying: "I told you earlier, don't stare at it, you just don't listen, disobedient guys will be punished, how do you choose to die......?"

The horror came to an abrupt end when the chainsaw pounced.

"WOW, SHIT! WHAT'S THAT!" THAT BLOODY CHAINSAW, AS IF IT WAS REALLY GOING TO BREAK THROUGH THE SCREEN OF A TABLET, WAS ABSOLUTELY SCARY ENOUGH!

"What kind of video is this? It's horrible!"

"Hurry up and call the coward Leon, this will scare him into peeing!"

……

At the same time, on the social networking platforms of New York, Chicago, Philadelphia, Seattle and other major cities in North America, such a terrifying video began to circulate, known as the mysterious "chainsaw killer".

If something interesting appears on the social platform, the spread speed is very fast, and most of the time, many people will forward it to their friends after reading it.

Form a distribution communication effect!

Of course, many times, a video goes viral, but the publisher is often hard to find.

The phrase "if you want to test your guts, then stare at it for ten seconds ......" quickly became a buzzword among teenagers.

The greeting from the young people who like to look for excitement when they meet becomes, "Hey, man, have you tried your guts?"

Of course, for this simple, somewhat mischievous video clip, many people gave comments as "boring", "crazy", and "only fools will watch it", but this does not prevent this video from becoming more and more popular.

Of course, such a spoof horror video is not enough. Three days after the launch of this video. The publicity team of "Chainsaw" immediately uploaded another set of videos. Each video in this group follows from a previous short video.

This time, it is no longer a prank without psychological preparation, but a bloody scene of torture and killing.

A man's hands were handcuffed to an iron post, and a chainsaw was spinning next to him. A guillotine on his head was slowly falling......

The video subtitle is: If it were you, what would you choose? Escape with your hand sawed off, or get your head cut off?!

Finally, the video also gives an option, his fate is up to you!

It's a multiple-choice question!

And in the final interaction, each choice will give an updated voting data.

As soon as this video was broadcast, it immediately caused a panic, because the whole shot, the picture looked too realistic, compared with the previous pranks. Obviously a very horrific criminal case!

"God, who is that poor man?"

"Who is he, and why was he tortured like this?"

"Could it be that this video is ......?"

The uneasy factor, the psychology of fear, the habit of cranky thinking in the United States. In a short period of time, this video has become another topic.

A lot of people started doxing the warehouse where the shot was located, searching for the poor man, searching for the chainsaw brand in the shot, searching for ......

Especially the interactive selection video at the end, which pushed this video to the forefront.

Soon, the third set of videos came again!

The video window slowly brightened, first a burst of red blood, and then a group of imprisoned men and women, looking horrified, shouting: "HELP!"

Crunch, crunch, the puppeteer in the suit wearing a white grimace mask and riding a bicycle came out again and said, "Do you want to be a hero? Aren't you afraid of death? Come on!"

The blades of the weedwer swirled, cutting a locked unlucky egg, flesh and blood flying, and all organs spilled to the ground!

"Oh my God, it's terrible!"

"It's terrible!"

"He's a demon!"

……

While people are shouting, the video begins to slowly disappear, and then a line of subtitles appears: "Don't watch "Saw Horror" for the faint of heart!

This subtitle is like a basin of cold water, directly dousing all the angry people to wake up, what, what does it mean?

Then, many people reacted quickly, and their first reaction was a feeling of being deceived.

"FXK, it's actually a movie promotional video!"

"Liar!"

"It's so damnning! It's fake!"

"However, I'm looking forward to it, will I choose to cut my arm to escape or ......"

"What the hell is going on, why are those people being arrested?"

"How are they going to die? Are they being sawed to death by a chainsaw?"

"Suddenly I'm looking forward to it!"

Because the time is not very long, although many people feel that they have been cheated and will feel angry, more people are beginning to be curious about "Saw Horror".

The promotional videos are so good, so what will happen to the movie?