Lingzhou City, although Cui Ning has only been here for a few months, it is also full of memories.

In addition to his work and profession, Cui Ning has never been a person who talks a lot in life, but looking at the scenery outside the window, he couldn't help but say to Wan Xinglong:

"I made a lot of blue billboards."

"Cui Ning, actually, you are not a person who is good at expressing feelings" Wan Xinglong said, "But I can see that your feelings for Hailan and your love for the industry are the kind of real love that comes from the bones."

Cui Ning nodded, "Maybe it's because I don't have any other hobbies, so I regard branding, marketing and business management as hobbies, but in this era, it is destined to be an era of business and wealth heroes, and modern people understand and worship Li Ka-shing's predecessors and Bill Gates more than Zhang Fei and Guan Yu."

Wan Xinglong looked at the tall skyscraper hanging the Le Pepsi brand LOGO, and said, "The times create heroes, the same through the ages, if the heroes of each era are the energy given by heaven and earth, in ancient times, it was the emperor and the celebrities, and now it must be a business tycoon and a celebrity, energy determines the aura and influence, this is the truth."

"This is a fixed number, and there are variables" Cui Ning said, "I met Mr. He, I mean, we can invest, whether it is hundreds of millions or billions, Jiang Lao means, no problem, try not to let Lepepsi become another Tianfu Cola"

Wan Xinglong nodded, and the two of them walked into the building.

Lingzhou International Trade Center, which is the most high-end office building in Lingzhou City, has just settled in Lepepsi occupies several floors, but the overall office and entrepreneurial partner, is still in the entrepreneurial city of Zhongshan, and Mr. He has just come to Lingzhou.

To relocate the management center to Lingzhou as a whole, this is also to listen to the opinions of the international consulting McKenkin, but this is a long and protracted work, because it involves a lot of high-level hiding, even family members, and children's schooling, etc., everything is carried out step by step.

Mr. He's office is on the seventeenth floor, and many bosses in the south like the number "seven", thinking that "seven up and eight down", seven represents auspiciousness and high up.

Many bosses in the north like "eight" and think it represents "getting rich".

There are also some bosses who like "nine", which is influenced by the traditional culture of "Nine-Five Supreme".

Cui Ning and Wan Xinglong were arranged by Mr. He's secretary to wait in a hospitality room for twenty minutes.

"It seems that Mr. He is not enthusiastic," Wan Xinglong whispered, "This is not like the hospitality of the southern boss."

"Maybe it's really busy, if you come, you will be safe" Cui Ning remembered that he had just arrived in Lingzhou, went to the head office of Hailan agent Chen, and waited for most of the morning, as if he was in the south, with the fate of waiting for the boss.

Twenty minutes later, the front desk secretary of Qingxiu took the two to Mr. He's office, and there was a "very star-looking" European and American man in the office, about thirty years old, but the age of Europeans and Americans is difficult to judge from their appearance, Wan Xinglong thought.

He Boquan's voice was loud, and he laughed when he saw the two, "I'm sorry, there was a cross-border conference call just now, which made you wait for a long time, let me introduce you, this is Mr. Paul, a senior consulting partner of McKinsin International Consulting." These two are the young talents of the Dragon Kingdom."

"Wan Xinglong, manager of the investment company" Wan Xinglong took the initiative to shake hands with Mr. He and Paul.

Cui Ning also shook hands forward, and used the FM function by the way, thinking about understanding and having a pleasant exchange "Cui Ning, brand consulting industry"

Mr. Ho motioned for the two of them to be seated, and Paul frowned slightly for half a second, and then nodded in friendliness.

"Wan Xinglong and Cui Ning are two little brothers" Mr. He smiled heartily, "I was born in 1960, almost forty years old, I haven't read much, I have worked as a shoemaker, bought groceries, and gone to the countryside, so I am self-made"

"Mr. He is modest, you are now the number one brand in the country, especially the life nuclear weapon, whether it is winning the formula right or the auction distribution right, it is a classic case" Wan Xinglong also carried out commercial courtesy.

"Whereever, it's all luck, and I don't hide it from the two of you, I am now even a layman in a lot of marketing terms, which is considered to be a reckless background, relying on a momentum" Mr. He touched his chin and continued:

"But now that the company is bigger, it must be formal and know how to fight professionally, so this year we will cooperate with international consulting companies to be a world-class enterprise and brand, and we can no longer use the previous methods."

"It must be professional, this is undoubted" Cui Ning took over, "We have been to several once brilliant companies in the past few days, such as Panda, Vitality 28, Tianfu Cola, etc., Mr. He must be very familiar with these names."

Mr. He nodded, "They are all former heroes, it is precisely because they are not professional enough, so now they are basically out of the market, and we can't follow in their footsteps."

Wan Xinglong and Cui Ning glanced at each other, and Wan Xinglong continued:

"In addition to visiting, we also heard that Mr. He is also interested in finding capital and cooperating with foreign brands.

Although our company is not well-known, but we still have some capital, if Mr. He needs capital injection, we can see if there are any opportunities for cooperation"

Mr. He hadn't opened his mouth yet, and Paul, who was on the side, opened his mouth:

"NO, NO, NO!! the problem is the lack of standardized management, as well as the world's advanced management experience, so the current enterprise does not need domestic capital and cooperation, but international capital and cooperation"

Mr. He also nodded:

"We have signed a five-year strategic cooperation agreement with McKinkin, although the company is already the first in China, but we must go international, to be the world's leading brand, our goal is to be Wanshi, Coke Coke, and no longer a domestic second-rate brand, so a lot of cooperation must be closer to the international"

"The sign of Tianfu Coke's previous car, Mr. He should also be very clear" Wan Xinglong was also ruthless.

"The two, Tianfu Cola, that's different, that's just a small brand, cooperating with Wanshi, it's originally Gaopan, even if you don't cooperate with Wanshi, you don't have the slightest chance of winning in the competition, and the ending is the same" Paul was very disdainful.

Cui Ning let out a long breath, strengthened the frequency modulation of Mr. He, and said very seriously:

"Mr. Paul, I believe you must be very professional, McKenkin is also a very professional company, but please respect the facts, Tianfu Cola is a small enterprise according to today's magnitude and standards, but back then, the market share in the cola industry was also the first in the country, just because Wanshi Cola deliberately made the enterprise into debt after the joint venture, which led to the unfavorable operation of the enterprise, which can be said to be the deliberate behavior of the joint venture party.

In addition, not all the world's management and marketing experience, is necessarily suitable for the dragon country, I have worked in the Hailan Group for many years, in the home appliance industry, in fact, the world's top companies such as Whirlpool, LG, Philips, etc., do not dare to compliment in China, but it does not mean that their management level is not good, but they have not yet understood the dragon country, as well as our dragon culture, this is our opportunity".

Paul's face changed a little, but the reason for the skin tone was not obvious, and he shrugged his shoulders slightly:

"Two, the market is always changing, and the FMCG industry and the home appliance industry are still not the same, in the FMCG industry, everything Cola, Coku Coke, and even the fast food chain KFC and McDonald with the Coke brand, international companies are invincible in the Dragon Country, which proves that it is not that we do not understand the Dragon Country, but that the Dragon Country enterprises must learn from international brands and must know how to respect the successful"

"Successful people are certainly worthy of respect," Wan Xinglong smiled, "including we also respect the success of Mr. He, because international brands are doing well in our country, which is first of all because of the demographic dividend, and the consumption power of the dragon country is rising year by year, which is the foundation, and it is also one of the reasons why international brands enter the dragon country at all costs."

As for management experience and talent training, there is no evidence to prove whether localization is better or internationalization.

The most typical example is the management experience of the so-called European Meizhou, which was not adapted to the soil and water when it arrived in the Oriental country, and was beaten by the brand of the Oriental country and had no power to fight back."

"Oh God, Oriental Country, such a small country, is not our market focus at all" Paul pretended to be surprised "Dragon Country is our future strategic location, so we are very optimistic about Lepepsi, we have recommended several important partners to Mr. He, and everyone is very confident in future cooperation"

Cui Ning nodded slightly, and said, "We also respect Mr. He's decision, but I hope Mr. He has time to go to the original Tianfu Cola's factory to have a look, and the feeling will be a little deeper."

Mr. He also looked at Cui Ning seriously and smiled, "Mr. Cui's suggestion, I will listen, I have time in the past few days, I will definitely go to take a look, and it can be regarded as having more experience and calm thinking before cooperation"

"I also hope that Mr. He will go to Longdu and go to our company as a guest" Wan Xinglong also nodded, "If you want to cooperate with domestic capital, our amount of funds should be abundant, please rest assured that Mr. He"

Leaving the International Trade Building, Wan Xinglong sighed softly:

"It seems that He is always determined to internationalize, to globalize, to be a world-class enterprise, but I really don't know, will it be a Tianfu Cola?"

Cui Ning pondered for a long time, in fact, he secretly talked to Xiaolong, said something about "energy and frequency modulation", and then suddenly changed the topic:

"Xinglong, do you remember what Mr. Zhuge and Jiang Lao said about Kangxi and Nan Huairen before we came out?"

Wan Xinglong was stunned for a moment, "Why did you suddenly think of this topic? Isn't Nan Huairen a tool of the Rothschild family? Including the Titanic is also a conspiracy of theirs, what does it have to do with Le Pepsi?"

"I want to say that in fact, Kangxi, the rich man on the Titanic, and Mr. He are not simple characters, but the reason why they are moved by some people is that there is actually a strange power behind them," Cui Ning said.

"What power, ability, or some shady means," Wan Xinglong asked.

"It's not entirely certain that it's malicious, but it's similar to radio waves, it should be able to resonate with other people's thoughts, and even change other people's decisions unconsciously, you can understand this meaning," Cui Ning said.

"It's almost a strong magnetic field," Wan Xinglong said, "You mean that He is always affected by certain energies, not just professional judgments"

Cui Ning nodded, "Almost, I can feel that the one named Paul has a unique energy, I fought back against him a little bit, I guess he won't be comfortable, because he actually interfered with the magnetic field and the mind on me and you, I can be regarded as the way of others and the body of others."

However, that Mr. He is not simple, the energy in his body is also super strong, maybe he has some deeper thoughts, so we don't need to be too sensitive and pessimistic."