Recently, He Ziyun's mood is very cheerful, first of all, she helped the company complete a large order, plus Cheng Jue has almost completed several cases that she snatched from the "white owl", thinking of having a few more considerable profits coming in, the smile on He Ziyun's face became brighter.

However, thinking of the case of "Morning Star", He Ziyun's mood was a little dignified, and the joy of making money was completely gone.

The case of "Morning Star", He Ziyun didn't pay attention to it at first. At first, the other party came to the door, saying that he wanted to hand over his company's public relations business in the next two years to the "red spot". Although the service fee given by the other party is in line with the industry standard, it is still a bit low for the 'red spot'. Thinking of the other party's financial resources, He Ziyun was not satisfied with the millions of service fees, and the lion opened his mouth, but he didn't expect the other party to refuse directly.

At that time, He Ziyun thought to herself: "The other party's budget in public relations is as high as hundreds of millions, and the old public relations company in China that has the ability to take over such a large public relations business only has a 'red spot'." The other party has no other option but to accept the offer of 'red spots'. ”

Unexpectedly, the reality directly gave her a big slap in the face, He Ziyun didn't expect that the other party would actually find the emerging company "White Owl", although "White Owl" has a certain reputation and strength, but it is still far from an old company like "Red Spot".

He Ziyun scoffed at the decision of "Morning Star", and it was a completely wrong decision to hand over a budget of hundreds of millions to a new company like "White Owl". He Ziyun can think of how they regretted not being at the beginning. When the time comes, if you ask for a "red spot", it will be another price at that time.

It's a pity that this matter was found out by the board of directors and they were furious. The chairman of the "Red Spot" specially called from the United States for this matter, and asked the "Red Spot" to win the case at all costs.

He Ziyun didn't expect the board of directors to attach such importance to it at first, so now she regrets it very much, and she knew that she had agreed directly.

In order to prevent "Morning Star" from signing a contract with "White Owl", He Ziyun had to use some special means to make the person in charge of "Morning Star" have a little accident this time, so that the "red spot" had the opportunity to make a move.

Cheng Jue returned to the company with the "red light spot" and immediately knocked on the office of He Ziyun, vice president of business.

"Come in!"

He Ziyun's voice didn't sound the same, but the expression on her face betrayed her nervousness.

"Cheng Jue, how are things going?" He Ziyun asked eagerly.

Cheng Jue looked at He Ziyun, organized the language, and told He Ziyun about the whole meeting.

After listening to Cheng Jue's words, He Ziyun fell into deep thought, and her fingers kept knocking on the table. For... For... Wow", this is an action that He Ziyun often does when it is difficult to choose.

He Ziyun did not tell Cheng Jue about the decision of the board of directors, so Cheng Jue did not know that the "red spot" would win this case at any cost.

Cheng Jue stood in place after speaking, and felt very guilty in his heart, this agreement was completely his wrong decision, he was willing to take all the responsibilities and not affect He Ziyun.

He Ziyun didn't notice Cheng Jue's thoughts, she was thinking about how to win this case with nine out of ten.

"Cheng Jue, notify me to go down and hold a meeting at seven o'clock in the evening! When the information of the 'Morning Star' is sent, everyone must make a new plan as soon as possible. As soon as it was made, it was delivered to my office. ”

After Cheng Jue left, He Ziyun was still not at ease, she absolutely trusted the ability of the "Red Light Spot", but the strength of the "White Owl" should not be underestimated. There was absolutely no room for anything to go wrong, so she had to make other preparations to make sure nothing went wrong.

He Ziyun thought for a while and picked up the phone, "Hey, is it Linda? I'm Ziyun, I haven't seen you for a long time! I heard that you have changed jobs......

Hanging up the phone, He Ziyun snapped her fingers, and her face was refracted on the glass window, hideous and vicious.

The knock on the door sounded, and He Ziyun returned to a gentle and understanding appearance.

"Mr. He, these are the last few cases, and you need to sign them!"

Picking up the information on the table, flipping through the pages one by one, He Ziyun signed her name on it after confirming that it was correct.

Looking at the three big characters of dragon flying and phoenix dancing on the document with black characters on a white background, He Ziyun felt extremely satisfied. The matter of signing has always had an extraordinary status in He Ziyun's heart. What kind of person is qualified to sign important documents of the company, only the decision-makers of the company!

Autographing is a pleasure, and she satisfies He Ziyun's vanity of wanting to be superior to others, and even if this satisfaction does not stand up to any scrutiny, she still enjoys it.

Anyone who might threaten her is her enemy, and she will be ruthlessly eradicated!

He Ziyun looked at the three words "Bai Shiyao" that she wrote on a blank piece of paper, a cruel smile hooked up at the corner of her mouth, and she drew a big cross on it with a pen.

Seven o'clock in the evening.

Bai Shiyao opened the company's business mailbox and downloaded the information from "Morning Star".

The lights are still bright inside the "White Owl", and it is time to get off work, and everyone should go home from work. But in order to win this case, everyone took the initiative to stay and work overtime.

Secretary Liu printed out all the materials sent by the "Morning Star" and distributed a copy to everyone in the conference room.

After Bai Shiyao saw that everyone had the information in their hands, "Give everyone half an hour to read the information in hand, and we will discuss it together after half an hour." Let's get started!" After speaking, he picked up the one in front of him and browsed it.

The information is about twenty or thirty pages, which is not too much, but it is very informative, and missing any of them may lead to a huge mistake. These materials include the appearance pictures, performance and characteristics of all the models that will be launched in the domestic market, including the positioning and setting of the new products of the other company, and also attach a lot of requirements for new products and marketing plans.

This information can almost be said to cover a large part of Morningstar's plan to enter the domestic market in the next two years, no wonder Director Cao will ask the two parties to sign a confidentiality agreement, in this way, it is not untargeted.

Bai Shiyao closed the information in her hand and put it on the table, "Is there anyone who hasn't finished reading it?" Okay, since everyone has finished reading it, now let's talk about our own thoughts! Who will come first?"

Wang Qianyu looked around, and was the first to stand up and said: "The products listed abroad before 'Morningstar' are indeed mainly business people in their forties and fifties with a certain business status, but judging from the pictures sent over, they are not ready to continue their previous product strategy when they enter the domestic market this time. I think we need to recalibrate our positioning, starting with today's young people, and redesigning. ”

"I think how to design an ingenious plan is the top priority, at present, there are not 90% of domestic car brands that focus on young people, at least 80%. The competition is fierce!" Shangguan Yuwen further put forward her own ideas in Wang Qianyu's thoughts.

Bai Shiyao nodded, it is true, it seems that this time "Morning Star" is aimed at the emerging Internet class in China, "At the beginning, the other party did not tell us their clear requirements, but only gave a vague and approximate request, it should just want to see our public relations strength." This led to a bias in the positioning of our plan from the start. The analysis of Yu Wu and Xiaohu is also very good, but the key is how to find the breakthrough point? What do you think about this?"

Women feel that they always have one less piece of clothing in their closet, while men think that they will always have one less car in their garage. For cars, men always have their own obsessions and attachments. A good car can bring a man the passion to control and the glory of galloping the world.

As a man, Li Zexia knows more about cars than Shangguan Yu, so he doesn't agree with Shangguan Yu's opinion: "I want to ask Director Shangguan, what is the ingenious design? Is it a unique poster or an ingenious advertising video?"

Faced with Li Zexia's question, Shangguan Yuwen stood up without hesitation: "Both of these are counted, a good design can bring enough traffic and popularity, isn't it?"

Shangguan Yuwen said this, and was picked up by Li Zexia, "Good design can indeed bring enough traffic and attention, but it does not necessarily bring more purchases." ”

Hearing this, Shangguan Yuwen was not convinced, and argued: "There is not enough brand awareness and traffic, where is the purchase volume, Director Li should not make a mistake in the order!"

Li Zexia did not change his opinion because of Shangguan Yu's rebuttal, but walked to the blackboard in the conference room, drew a figure of a person and a car on it with a pen, and then connected a line in the middle, "Everyone looks at this image, what do you think connects people and cars? What does this line represent?"

Someone at the bottom replied, "Value, and role?"

Li Zexia continued to ask: "What are the specific points? What kind of value and role do you have the urge to buy a car?"

Hearing this, Chen Chen probably understood what Li Zexia meant, so he said directly: "The pleasure of driving and the performance of the car!"

Li Zexia raised his hands and applauded Chen Chen's answer, "Director Chen is right, in the final analysis, what users care most about is what kind of actual value the car has and its performance fluency, and whether it can facilitate his life." According to the performance characteristics of the car itself, we can work out activities based on the customer needs of different groups of people, and recommend models that belong to them according to their identity!

After Li Zexia finished speaking, the audience laughed, and the tense atmosphere just now was completely replaced by relaxation and pleasure. But there is one person who just can't get used to Li Zexia's proud appearance, and always wants to raise the bar with him, this person is Shangguan Yuwen.

"Director Li, that's such a great point, I want to ask Director Li, doesn't you need a new design elsewhere to reflect the pleasure of driving and the performance of the car?" Shangguan Yuwen hugged her arms and looked at Li Zexia defiantly.

Feeling the tension between the two, Xiao Zhao hurriedly put forward his own suggestion to change the topic: "I usually like to travel, and I often encounter some tourists complaining that the off-road performance of domestic cars is not enough, and some potholes are not available at all, and now the car of 'Morning Star' can fully meet the needs of this part of the people." We can shoot the characteristics of the car used by people in different situations and different identities, for example, we can shoot the story of the tour and the car, so as to open up the situation. ”

Bai Shiyao's eyes lit up when she heard Xiao Zhao's thoughts, if Shangguan Yu's design, coupled with Li Zexia's analysis, used Xiao Zhao's scene, it seemed good.

Chen Chen pushed his gold-rimmed glasses, stood up and sorted out the information in his hand, it turned out that Chen Chen was constantly summarizing and integrating the information in his hand while looking at it just now.

Chen Chen also agreed with everyone's ideas just now, but the matter was not comprehensive, so he added: "We can focus on all kinds of high-level activities, just like the more popular interactive activities like the panda shovel officer, to increase the interest and fashion positioning of the brand." ”

Looking at the discussions in full swing in the conference room, looking at the brightly lit streets outside the window, Bai Shiyao thought of Qin Junye, did he also experience such a scene countless times, just to achieve his goal?

What was Qin Junye doing at this time?