Chapter 66: Killing Two Birds with One Stone

Domestic automobile brand companies have always been one of the main customers of the public relations business, and occupy a pivotal position in the business of all public relations companies.

Whether it is for "White Owl" or "Red Spot", this is a very important section.

Director Cao's request is completely "Sima Zhao's heart, everyone knows it"! No matter who wins or loses the "White Owl" and the "Red Spot", the "Morning Star" is the biggest winner. This is a conspiracy against domestic auto brands, an out-and-out conspiracy that kills two birds with one stone.

If "Bai Xiao" wins and takes over the public relations business of "Morningstar" in the next two years, according to Bai Shiyao's inference, the other party will definitely not allow "Bai Xiao" to take over the public relations business of other competitors. Similarly, because of the confidentiality agreement signed by the "red spot", regardless of whether they win or lose, they must give up the existing car brand business in their hands.

"White Owl" is a well-known young company with the potential to become a public relations "unicorn" company, while "Red Spot" is an old public relations company in the imperial capital, and its strength is definitely second to none in China.

If these two companies refuse the PR business of other brands of cars, it means that the future PR business of these companies will face huge challenges, and if the crisis PR is not in place, it will even affect the survival and development of a company.

"Morningstar" took this opportunity to enter the domestic market in one fell swoop, and even cannibalized those car brands with poor performance.

Director Cao's move is really high!

There are huge risks hidden in this, but high risks are often accompanied by high returns, and the profits are enough to make people take risks. It is with this in mind that Mr. Cao, the marketing director of "Morningstar", will make such an "absurd" request.

As for the wishful thinking of the other party's company, how could Chen Chen, as a veteran public relations planner, not know. It is precisely because it is clear that it is even more difficult to understand Bai Shiyao's decision.

Although the "Morningstar" case can bring huge benefits, no matter how big the benefits are, it is only the business of one company, so is it really necessary to give up the huge domestic market that has already matured for the sake of a company that has just entered the domestic market? Is this a big loss due to a small loss?

Chen Chen has always deeply understood the blow and harm that the "espionage incident" dealt to Bai Shiyao, and he also understands Bai Shiyao's disgust and anger towards the "red spot", if all this is a means of revenge for the "red spot", Chen Chen absolutely cannot accept it.

From just returning to the company to the present, Chen Chen has been frowning and thinking a lot. He didn't want to and didn't want to believe that Bai Shiyao would do this, but the current situation didn't allow him to think about it too much, after all, the establishment of "Bai Xiao" was because of the "red spot".

As the company's negotiator, Li Zexia is well versed in negotiation skills. Business negotiation is either winning or losing. If you want to be invincible, you must take the initiative into your own hands from the beginning. Signing such an agreement is equivalent to sending one's own throat into the hands of the other party, and it is up to the other party to live or die, and this is very unfavorable to the negotiations! Therefore, from the perspective of negotiations, he very much disagrees with the signing of such an agreement.

After joining "Bai Xiao" for so long, Li Zexia can be said to know Bai Shiyao's personality and style of doing things very well, and he also firmly believes in his vision of seeing people. Neither company should agree to such a harsh condition, but the result is very different from Li Zexia's guess.

This was the first time Li Zexia had made a mistake in judgment, so he was very curious about why Bai Shiyao made such a decision.

Red spots.

Cheng Jue regretted it very much, he shouldn't have signed the agreement so hastily because of Bai Shiyao's stimulation. What if he hadn't won the public relations business of "Morning Star" in the end, and "lost his wife and lost his soldiers"? Cheng Jue thought of this, hated Bai Shiyao even more, and secretly vowed to drive her out of the public relations industry.

The public relations business of domestic auto brands has always been one of the main businesses of "red spots", and once they give up, it is tantamount to cutting off one of the arms of "red spots". He Ziyun handed over all the decision-making power to Cheng Jue, and never expected that Cheng Jue would dig such a big hole for her.

Cheng Jue even suspected that this competition for the manuscript might be a double reed jointly performed by Bai Shiyao and "Morning Star". The cooperation between the two companies must be a deliberate decision, and it will really be so easy to say that yellow is yellow because of the intervention of the "red spot"?! Thinking of this, mileage Jue was even more uneasy, he clenched his fist and slammed it on the seat cushion of the car.

The other people of the "red spot" who accompanied Cheng Jue all looked at their top boss in fear, this time Manager Cheng might plant a big heel, they still try to minimize their sense of existence, don't touch his moldy head at this time.

……

The atmosphere in the conference room was a little depressing and strange, and everyone was speculating about the reason why Bai Shiyao would sign the agreement.

Only Bai Shiyao is alone, and the old god is here, which is very relaxed. She picked up the cup on the table, took a sip of water very leisurely, cleared her throat, swept her eyes over everyone in the conference room, and said loudly, "Everyone is thinking about what happened just now, right?"

The others looked at her and nodded, their faces puzzled and puzzled.

Chen Chen looked serious and stopped talking, and directly poked Bai Shiyao's laughter, Bai Shiyao smiled and said, "Teacher Chen, you must be thinking in your heart that this decision is not wise. Didn't I make such a decision to get revenge on the Red Spot, right?"

Chen Chen's face did not change, he raised his head and asked with his eyes, "Are you?" Although he did not speak, his thoughts were transmitted directly to Bai Shiyao's heart through his eyes.

Even Bai Shiyao herself was surprised, if she hadn't remembered the news she had seen before, she would definitely not have signed such an agreement.

"To be honest, not everyone here is confused, but even I am surprised that I would make such a decision that resembles a high gamble......"

"Then why did you ......," Li Zexia couldn't help but ask.

Chen Chen also looked at her with a questioning face.

"That's right, at the beginning, I really wanted to compete with the 'Red Spot' and take revenge on them for being framed in the first place. But today, my thoughts have long changed!" said this, Bai Shiyao's tone became more and more unwavering.

She turned her head and glanced at Chen Chen and Li Zexia, and continued: "The current 'White Owl' is like my child, as its founder, I will not impose my hatred and anger on it. It's a owl, so it's supposed to fight the world!"

Chen Chen was very relieved that he really didn't see the wrong person, he felt that something left in his heart, and something came in.

For the 'white owl', Chen Chen paid no less than Bai Shiyao, when he joined the "white owl", it was entirely because he loved this industry, of course he didn't want to see the "white owl" become a tool for revenge.

"I'm glad I didn't see the wrong person, since it wasn't for revenge, why would you choose an agreement like the one before?" Chen Chen still didn't understand.

Although Li Zexia is not very clear about the origin of Bai Shiyao and the "Red Spot", he knows that Bai Shiyao created the "White Spot" in the first place to take revenge on the "Red Spot". Chen Chen's worries were also his worries.

However, he is not as persistent about this matter as Chen Chen, he likes negotiation. Strategizing, the feeling of tongue fighting is what he pursues, and for what reason, he doesn't care.

"Mr. Bai, I don't believe you can't see that there is a problem with this agreement, so why did you still choose to sign it? Even if we win, according to the character of the person in charge of the 'Morning Star', we will never be allowed to take over the public relations business of other automobile brands, which means that the public relations business of the 'White Owl' in the automobile industry has completely lost a large chunk! It is very unfavorable to the future development of the 'White Owl'!" Li Zexia had a familiar evil smile on his face, just like his character.

Li Zexia is good at business negotiations, and he has little understanding of brand public relations, and he does not see some issues so clearly.

However, his words inspired Chen Chen, yes, since they can all see the problem, it is impossible for Bai Shiyao not to see it! Since this is the case, he still decided to do this, there must be some other reason why he has to do it.

Chen Chen's brain was spinning rapidly, and all the information of "Morning Star" kept flashing in Chen Chen's mind like a movie, and he keenly selected effective information from it, integrated and summarized them one by one, and connected an amazing clue, this discovery made Chen Chen startled, she didn't want to ...... Thinking of this, Chen Chen looked up at Bai Shiyao suddenly.

Bai Shiyao didn't seem to notice Chen Chen's gaze, and he must win the case of "Morning Star", "At present, 80% of this part of the domestic market is in the hands of 'Red Spot', and the remaining 20% is spent on public relations every year Less than 50 million! This is their first year in the domestic market, and Morningstar is bound to spend a huge amount on advertising and public relations, and the service fee is bound to be not a small amount. ”

Bai Shiyao's words said here, everyone already understands Bai Shiyao's plan, if this public relations can be won, it will inevitably bring more profits than "Wanghaha".

Bai Shiyao didn't stop, there was inevitable courage and soaring ambition in her eyes, "This is just one of them, my target is the holding company behind 'Morning Star' - Moss!"

"What?"

"Is it the top five consortium in North America, Moss? It is actually the largest holding company behind 'Morningstar'?!"

"The information we got before didn't mention this, and the information given by Morning Star didn't mention it......"

Only Chen Chen looked like this, it seemed that he had already guessed it, Chen Chen didn't expect Bai Shiyao's ambition to be so big, she actually thought of preparing for the future "Bai Xiao" to enter the international market at this time, which even Chen Chen had to admire.

The current "white owl" is like a owl that has just left its nest, although it has full wings, but it lacks the strength to resist the storm.

Entering the international market is still very far away for Bai Xiao, who is now a little immature, but now there is an opportunity to show his face in front of "Moss", and Bai Shiyao has no reason to miss it in vain.

Li Zexia had to look at Bai Shiyao with admiration, he never expected Bai Shiyao to have such a pattern and ideas. Bai Shiyao at this moment has an incomparable charm.

Although everyone knew that "White Owl" would one day enter the international market, they all thought that it would be a long time later, and everyone did not expect that Bai Shiyao would start to lay out from now on.

Looking at Cheng Jue again, after returning to the "red light spot", what kind of storm ...... awaits him?