Chapter 0547 Some people always think that the mountain is high and the emperor is far away
Cui Ning breathed a sigh of relief, no longer entangled with the staff, and called the management department of the headquarters, after all, the general consultant of the marketing department, the position is not false, a few minutes, Hailan headquarters sent the phone number of the main person in charge here to Cui Ning.
Cui Ning got the phone, the first call was to the branch manager, the manager's surname is Hou, he is a native of Shencheng, Cui Ning has seen it once, a standard Shencheng man, in his forties, with a loud voice.
"Manager Hou, hello, I am a customer, I want to buy a complete set of large appliances, air conditioner, washing machine, color TV, refrigerator, and then buy a vacuum cleaner and fan, can you deliver it immediately, and then install the air conditioner?"
"Oh, how do you know my phone number? It's coming to me, I don't care about the specifics, you can go directly to the store manager or staff, that's it, hang up." ”
"Dudu Dudu......" Cui Ning smiled helplessly, and called a vice president of the branch, who was sent by the headquarters and surnamed Zhu.
"Mr. Zhu? I'm a customer, yes, I just want to buy a full set of our Hailan products, air conditioners, washing machines, color TVs, refrigerators, and then buy a vacuum cleaner and fan, can you deliver them immediately, and then install the air conditioner?"
"Oops, this...... That's good, but I have to ask the store manager, the delivery policy of each store is not necessarily the same, I'm mainly responsible for some management work, delivery, I don't know, so let's go, which store are you going to buy, I'll ask you, I'll call you back, or you call back, is that okay?"
Cui Ning hung up the phone, waited for the time of the call, and took the uncle who was waiting on the side, to introduce the latest TV features, including the increased resolution, the ability to receive more channels, and how to use the remote control.
Five minutes later, Mr. Zhu's call came back:
"I'm sorry, the store you mentioned, the manager's phone is turned off, or you want to go to the store to have a look, choose something, tell me, I will arrange delivery to you as soon as possible." ”
"Mr. Zhu, where are you? I won't hide it from you, I am a staff member of the headquarters, I came down to do market research, you come to the store, I will be in the store, well, as soon as possible, I will wait for you." ”
Twenty minutes later, a man in a down jacket who looked to be thirty-five or sixteen years old hurriedly approached the store, and the staff saw him, as if they didn't know him, still chatting with each other.
This man is Vice President Zhu stationed at the company's headquarters, who has been here for three or four years, and when Cui Ning was at the group headquarters, he was here and has always been the vice president.
Cui Ning knew him, after all, he was an employee stationed by the group, and Cui Ning had a basic impression, but the staff in the store didn't know Mr. Zhu, and Cui Ning was still a little surprised.
"Vice President Zhu, it seems that the employees in the store don't know you, you've been here for a few years, right?"
"For more than four years, I have been the earliest vice president of the industry and trade company, but I have always been the vice president, and all those who have been with me have been promoted" Vice President Zhu said self-deprecatingly:
"Mr. Cui, the situation here is a bit special, the reason why they don't know me is because they are all new employees, the staff you see, the headquarters are all in the office, not in the store, and they have only been in the store for a month or two, so it's normal to not know me. ”
"What's normal?" Cui Ning told Vice President Zhu what he saw and heard in the store, and then said to Vice President Zhu very seriously:
"This is Hailan's job?service?No wonder Hailan is in Shencheng in the northeast, it has been tepid, and even promotions are useless, you tell me the truth, where have your promotional items gone? Why can't employees be changed every few months? Why can't they deliver to customers immediately?"
Vice President Zhu looked around and whispered:
"Mr. Cui, it's inconvenient to talk here, why don't we find a quiet café to tell you in detail?"
"That's no problem, but this guy wants to buy a TV, and then find a staff member to demonstrate the function, and deliver it immediately. ”
"I'll arrange it" Vice President Zhu nodded, walked in front of several staff members, and said a few words, several staff members listened, one of them was older, shook his head and said:
"But the store manager didn't come, and without the store manager's signature, we couldn't send the car. ”
"Then show this uncle the main product functions, the delivery of things, I will arrange" Cui Ning said, "When will the store manager come over?"
"It's usually noon, maybe it's afternoon, it's the weekend, it's not good. ”
"Okay, you show the product to the uncle, and then choose a TV, and I will personally deliver it to the uncle in a while.
Also, there are so many customers in the store, why don't you go to the service and get together to chat?"
"Leader, it's not that we don't want to serve, it's mainly that we don't know much about the product, and we don't have product knowledge training," the staff said.
"We're also afraid that we will say something wrong, or we don't know what the customer asks, won't this be more embarrassing for the company?"
"Oh, no training, how long has it been since you joined the company?"
"I had the longest time, a month and a half, and the shortest three days, so we were both timid and a little reluctant to explain to our customers. ”
"Then why not train?"
"I have to ask the store manager, I guess the store manager doesn't understand the product, anyway, I don't think the store manager is very professional," said the oldest staff member.
Ten minutes, the staff in the store, demonstrated the remote control to the uncle, as well as some of the main functions, Cui Ning asked the uncle to pay the money, and then picked up a car, together with Vice President Zhu, drove Vice President Zhu's car, sent the TV to the uncle's home, turned on, tried the main functions again, and then left with Vice President Zhu.
"Mr. Cui, I know you, you are the idol of the younger generation of our company" Vice President Zhu said:
"It's almost noon, and while you're eating, I'll tell you about the situation here. ”
Cui Ning's mobile phone rang, it was Su Ruoqing's phone, telling Cui Ning that there was a guy named Longwei from Longxin Group, who followed them shopping, and then seemed to have an impure purpose.
Cui Ning said that he would learn about this person's situation with Long Xin, but in public, it is generally fine, pay attention to safety, and then buy something for Xiang Yuzhen, you must not let Mary and He Meng know, after all, the relationship between each other is complex and sensitive.
After hanging up the phone, Cui Ning and Vice President Zhu found a home-cooked restaurant, with a small elegant room, and the two of them ordered a few dishes, pig killing vegetables, sauce bones, chicken stewed mushrooms, dumplings, and then a bottle of beer per person, Vice President Zhu began to report on his work.
The industry and trade company on the side of Shencheng, although it is a branch of Hailan Group, but the predecessor is also a regional agent, Hou is always the branch manager of the regional agent, and belongs to the staff of Hailan Group, but in Shencheng, there are various businesses and various social relations, so the headquarters has been entrusted with important responsibilities, and there has been no replacement for many years.
With a few glasses of wine and Cui Ning deliberately adjusting the frequency of the two people, Vice President Zhu's words also increased.
If you want to say that Mr. Hou's character is not good, it is absolutely not, but Mr. Hou's ability is limited, but it is a fact, starting a small business, to a big business, to become an agent in the early nineties, to appoint a manager in the company, has been very hard-working, but there is no culture, coupled with limited learning ability, and nepotism, various relatives in the company, so Shencheng's Hailan has been ill and difficult to describe.
The largest store in Shencheng, its manager is Mr. Hou's brother-in-law, Mr. Hou is famous for being afraid of his wife, and I don't know why, the people in the Northeast who are tall and big are afraid of their wives a lot, and Mr. Hou is especially so.
A regional manager who is afraid of his wife, has no culture and work ability, and a brother-in-law who no one dares to manage, so the management of this store is very chaotic, but due to Hailan's brand effect and advertising, the sales volume can still maintain a basic number, but when it comes to service, as well as the enthusiasm of employees, Cui Ning has seen it.
And with the brother-in-law, there are other nepotism, the brother-in-law has all the brothers in the society, and the deputy store manager or manager, and the promotion personnel, basically change every month, anyway, they don't assess the performance, this store specializes in raising this kind of promoters who don't seek to make a living, which is almost no secret in Shencheng.
As for the annual promotion expenses, part of it fell into the pocket of Mr. Hou's brother-in-law, and the other part was also related to him, for example, the procurement of some group units has always used Hailan's products.
So despite the chaotic management and all kinds of private pockets, this store is still alive and bright on the surface.
As for the promoter is not trained, it is because to recruit a management talent who really understands training, not to mention the high salary, the first thing is to strictly enforce the rules and regulations, including the store manager to give everyone training, as well as the attendance system, etc., which is a must for a store.
Therefore, the store manager simply canceled the training, and in addition to the basic promoter clock-in and work, there were various problems in delivery and service.
"There are so many problems, why don't you report them to the headquarters?" Cui Ning looked at this vice president Zhu for many years, and he also had many questions.
"Alas, the companies and agents here are almost the same, and the other southern brand companies are even worse, recruiting an agent, tens of millions of goods into the store, and then directly let the agent transfer, and then the company went to the agent to ask for the goods, and the agent said that the goods were lost.
The lawsuit has been fought for two years, but there is still no result, anyway, it is all kinds of non-confession, non-observance, and then all kinds of self-anesthesia, only admitting money and not people, and not abiding by the law, and even the public prosecutors and judicial departments are all the way.
When I first came, I also thought about reporting, but after two months, I found that after reporting, the only result was that the market had to give up, because anyone else would face the same situation. ”
"Hehe, how old is Mr. Hou's brother-in-law, and his surname is Ma?"
"Yes, Mr. Ma, who is about the same age as me, less than forty years old, has been fighting in the streets since he was a child, and then has nothing to do.
Since my sister married Mr. Hou, and then in the past twenty years, I have basically lived by Mr. Hou, and this store manager is also what my sister asked Mr. Hou to come, and after becoming the store manager, I have become a business gentleman in Shencheng, and I, the deputy general manager, don't pay attention to it at all. ”
"Then you think that's all the market can do?"
After the substitution, the manager of the store Ma casually found someone to go to the store to sell a machine, saying that the quality problem had exploded and injured people, who could do it? Who would dare to consume it with them? The key is that the mountain is high and the emperor is far away, and the strong dragon can't suppress the ground snake. ”