Wanda did start the road of transformation, just like Yoshiaki Tsutsumi wanted to transform into the entertainment route, but unfortunately, it was too late, as the Japanese economic bubble burst and the economy fell into a downturn, Yoshiaki Tsutsumi soon collapsed...

Lao Wang is doing well in the real estate industry, and the profits are very good, why should he start the transformation

Because Wanda came to a conclusion after analyzing the real estate development history of more than a dozen countries, China's real estate market will almost reach its peak around 2020, the scale of the real estate market will fall, and the entire industry will decline significantly, and the cultural tourism industry is a long-lived industry and a long-term business, so Wanda decided to transform and enter the cultural and tourism industry.

Wanda's idea is to integrate shopping malls, creative leisure districts, film and television theme parks, hotel clusters, and office buildings into a giant commercial consumption kingdom integrating culture, tourism, and tourism, and this model they call Wanda City.

In recent years, Wanda has formed a brand effect, Wanda Plaza has a huge investment, which can quickly stimulate the local economic development, which makes the local government compete to establish a business relationship with Wanda, and Wanda occupies the initiative in the negotiation, with bargaining power, so that the cost of Wanda to obtain land is often at least half cheaper than other companies.

As a result, Wanda has formed a unique business model, taking land at a very low price, quickly building Wanda Plaza, attracting people through cinemas and shopping malls, thereby driving up land prices, and quickly recovering funds by selling apartments and office buildings, and then they will use the same method to build a new Wanda Plaza in the next city.

Relying on this model, Wanda has built dozens of Wanda Plazas across the country in just a few years, becoming the leader of China's commercial real estate.

Recently, they want to build Wanda City, which is actually the same model, but in the name of culture, it raises the price of land and then sells the house.

Taking Nanchang Wangda City as an example, with a total investment of 40 billion yuan, only 20 billion yuan was spent on the construction of the theme park, and the other half was used to build residential buildings, with a saleable area of 4.75 million square meters.

If calculated according to the current local selling price of 9,800 yuan per square meter, the income of this alone will reach 46.5 billion.

But this is still a real estate project, if you want to do culture, of course you want to make movies!

What's more, Wanda Cinema Line is already the first level in the country.

Following the locomotive concept, they must have high-quality IP, in order to open up the North American situation, he decided to start from the downstream end, first buy theaters, and then buy film companies...

If this model is in China, even if it opens up the upstream and downstream ends, the situation in North America is not the same as in China, and people's income mainly depends on the window period.

Even if Lao Wang knows, he doesn't care, he is now the richest man, and the small goal can be 100 million, it's a big deal to spend money!

……

The next morning, a conference room in Zhongnanhai Huairen Hall.

Today's meeting is related to the layout of the film industry in the next few years, and the chairman of the meeting is the future No. 1 leader, and the "Sino-US Film Memorandum of Understanding" will also be opened by him!

Zhang Junsheng walked into the conference room under the leadership of the staff, and the people were almost there.

Zhang Hongsen, Deputy Director of the General Administration of the People's Republic of China;

Director of the Film Bureau, Tong Gang;

Han Shanping, chairman of China Film, in short, the princes who can talk in the circle are here!

Zhang Junsheng sat with Han Shanping, and behind him was Zeng Maojun, the person in charge of Wanda Films...

After sitting down, Zhang Junsheng first exchanged a few words with Han Shanping, and then turned his head and took the initiative to greet Zeng Maojun: "Wanda has been very popular recently, you Wang is really generous!"

Zeng Maojun smiled: "... There is no way to do this, if you want to enter the American film industry, you have to control the situation from the downstream end!"

"That's also very powerful, 3.1 billion US dollars, tsk, if this is invested in China, how many local people can be employed!"

“… Haven't you also invested a lot of money!"

"I'm making content, not just buying things..."

"When we buy a theater chain, we also want to make a profit! Moreover, we will definitely make content too!"

“… Hehe, come on!"

Words don't speculate for more than half a sentence...

The real estate industry is like a mountain, and most of them are dead...

Han Shanping asked in a low voice: "Why do you have a conflict with Wanda?"

“… No, I'm not used to blind commands who don't know how to do things, by the way, is it okay for "Tangshan Earthquake" to be launched in June next year?"

Han Shanping thought for a while, and then shook his head: "No, next June, we will release "The Great Cause of the Founding of the Party"... I'll give you the July file!"

"July... There's "Transformers 3" in July, forget it, you give me May!"

“… Let's talk about it then, anyway, I promise, at least 30 sky blocks. ”

"Okay, with your words, I'm relieved!"

After chatting for a few words, Han Shanping lowered his voice and reminded: "When you speak for a while, you should pay a little attention." ”

“… Well. ”

Zhang Junsheng nodded...

This is Zhongnanhai, not Yuehua Media...

……

At half past nine, the future No. 1 chief walked in, followed by several people from the office.

waved his hand to the people present, and after sitting down, no nonsense, he went straight to the topic: " Today, we hold this symposium for two reasons: first, after more than ten years of hard work, Chinese films have made great improvements, and have developed rapidly for three consecutive years, and this year will be no exception, up to now, the box office revenue has reached 9 billion, exceeding the level of last year, which shows that the film industry has achieved phased results, and also proves the strong impetus brought by the reform of the cultural system, but we are still only a big film country, not yet a film power, and next, we need to transform a big film country into a film power; second, as we all know, the news of the failure of the WTO arbitration, starting next year, the state may relax restrictions on Hollywood films, Chinese films are going to face the challenge of Hollywood's behemoth!"

"This is the planned "Memorandum of Understanding on Chinese and American Films", you can take a look at it first, and then talk about your views!"

The secretary got up and distributed the documents in his hand to everyone present, Zhang Junsheng glanced at it, and sure enough, it was similar to what Tang Ningyu said...

After about five minutes, everyone put down their hands in Chinese, and the future No. 1 leader smiled: "Everyone has read the document, now let's talk about our own opinions, you can put forward any good suggestions and ideas!"

At such times, don't speak first, when it's your turn, you will speak.

Zhang Junsheng is not a fool, he will not be the first bird, the deputy director of the General Administration, the director of the Film Bureau, and the chairman of China Film, which is not more important than him

Everyone present was silent, after all, he was facing the future No. 1 leader, who said too shallowly, without level, and too deeply, and it was easy to violate the regulations...

Silence is golden!

This situation is very common, and it is often encountered in meetings, and the future No. 1 leader simply named: "Zhang Hongsen, you say it first!"

Zhang Hongsen stood up: "... Since the reform and opening up, driven by the industrialization policy, after years of rapid development, the overall situation of Chinese films has been greatly improved, and breakthroughs have been made in many aspects..."

I talked about it for ten whole minutes...

Zhang Junsheng couldn't bear it without rolling his eyes, it was all official words, and he said a lot, all in one sentence: The rapid growth of China's film industry is all due to the foresight of the leadership...