In the early days of the founding of the People's Republic of China, we adopted the management system of the film industry in the former Soviet Union, and adopted a series of planned economic forms of operation from production, distribution, and screening.

Until the early 90s, it has been following this "unified purchase and sales" + "hierarchical distribution" distribution model.

Specifically, all provinces and municipalities have established distribution agencies and formulated various systems for the management of distribution and screening operations.

Once the film product is completed, it will be handed over to China Film Company to buy out the film at a one-time price according to the specified price, and then it will be distributed to various movie theaters by China Film Company according to the distribution companies at the provincial, municipal, and county administrative levels...

This model is particularly rigid, a bit like the Netflix of later generations, which only pursues quantity and does not pay much attention to quality...

As a result, the box office is declining year by year!

There is a string of data: the total box office of the country in 1990 was 2.2 billion, 2.3 billion in 1991, 2 billion in 1992, and 1.3 billion in 1993...

At the same time, in terms of film production, about 150 films are still shot every year...

It's clear - the audience is not interested in the movie anymore.

In order to allow the audience to return to the cinema to watch movies, the General Administration issued a document: theaters are allowed to import about 10 films every year in the form of account sharing, which basically reflect the world's outstanding civilization achievements and basically express the artistic and technical achievements of contemporary film, that is, Hollywood blockbusters.

In fact, before this, we have also imported foreign films, but by way of buyout, and the buyout price of each movie is up to $20,000.

Such a price can't attract the interest of foreign filmmakers at all, and the ones I bought back are some old movies of low quality, and few people are willing to watch them...

The new document adopts a split ratio: foreign film companies and China Film take 46% of the total box office, provincial and municipal film companies get between 8% and 10%, and the rest is owned by theaters...

In this way, the higher a film's box office in China, the more money foreign studios will get, and in order to make more profits, they will bring high-quality foreign commercial blockbusters to China for release.

The first film to enter the Chinese film market in the form of a split account was called "The Outlaw", which cost $44 million to produce, and at that time the film was already a huge success in the North American market - $180 million at the domestic box office in North America!

The producer is Warner Bros., and Hollywood believes that China is a huge market with a population of more than one billion after all, and there must be something to do!

Then, this "Outlaw World" was released for a week, and directly won a box office result of 4 million in Beijing, when the film was released in six cities across the country, Songjiang and Yangcheng are both economically developed areas, although there are no detailed statistics, but the box office of "Outlaw World" may have exceeded 30 million in a week...

The real situation, of course, is that "The Outlaw" was released six days ago and then was taken off - people in the film industry banded together to demand that "The Outlaw" be withdrawn from theaters immediately...

The box office is fixed at 24 million...

Why protest?

I'm scared!

This Nima is so scary!

30 million a week, wouldn't it have to break 100 million a month?

There are records that the box office champion of domestic films at that time was "77 Incident", and at the request of Shangfeng, it achieved 33 million yuan...

Since then, everyone has understood that the audience doesn't want to watch movies, but they just don't want to watch broken movies that we produce ourselves!

At that time, most of the domestic directors made art films, and they always regarded themselves as artists, feeling that their films should bring spiritual touch to the audience, and the audience would be inspired and sublimated after watching them.

They face the audience as if they were preaching to God.

Some directors even complained about the low quality of the audience and couldn't understand the movies he made...

In the long run, a deformed film environment in China has been formed.

Of course, this also has a lot to do with the blind command of the film industry by the upper echelons during the period of the planned economy

Then, China Film started a plan to introduce ten blockbusters every year, originally, China Film introduced ten blockbusters every year to stimulate the market, let domestic filmmakers know what kind of movies the audience likes, and accelerate the construction of the domestic film industry, which is quite good...

Then, in 2001, China joined the WTO and enjoyed a 15-year protection period, and according to the regulations, the protection of domestic films should end in 2015.

In other words, in 2015, Hollywood movies can be directly stationed in China, and there is no need to follow the requirements of China Film...

Fortunately, the General Administration is not a vegetarian!

Decisive additional negotiations - all the countries in the world, everyone is afraid of Hollywood, and no one is invincible to Hollywood.

Well, no, Indian films are not afraid of Hollywood, their local box office accounts for more than 70%, and Hollywood has not been able to capture Bollywood so far...

As a result, there was a 'Memorandum of Understanding between China and the United States on Resolving WTO Film-related Issues'...

Tang Ningyu broadcast a phone call to him and asked him to hurry back to China, this thing is related to how Yuehua will go after that!

What are you most afraid of making a movie?

The policy is unclear!

For Mao In 2017, the high-growth domestic films ushered in a downhill road?

In addition to the growth of the audience and the chaos in the film and television industry, the most important thing is that the memorandum signed in 2012 expired, and no matter how powerful the film manufacturers are, they have to shrink their fronts, for fear that they will become the first bird and become the one who is shot by the large-scale invasion of Hollywood.

If as early as 2016, the General Administration told everyone that there are good projects to go directly, don't worry, Lao Tzu will help you withstand the thunder!

And then what? There is no follow-up, and the policy uncertainty is also one of the main reasons for the decline of the film in 2017...

……

After getting off the plane, Zhang Junsheng went directly to the company, and then chatted with Tang Ningyu, and he had to exchange opinions first.

Tang Ningyu spoke: "First of all, the account sharing will be increased to 25%, and the number of films introduced every year will be increased to 34..."

“… Tell me something about us!"

"Co-productions are not within the quota, but it is stipulated that a Chinese actor must play one of the leading roles, and the Chinese investment must be at least one-third..."

After waiting for a long time, Tang Ningyu still didn't continue, and Zhang Junsheng was anxious: "This is gone? Isn't there a stipulation that the number of Chinese staff should start? At least one-third!"

“… Nope..."

"That's... So what's the use of this for the Chinese film industry?"

"We have to discuss with the relevant personnel of the General Administration of the People's Republic of China at this meeting, and there is another matter, I received news that the Film Bureau may want to increase the opportunities for Chinese private enterprises to release imported films... The state may issue a third license for the import of foreign films!"

Zhang Junsheng shook his head: "Impossible!"

“… How is it not possible?"

"China Film is now counting on the share of imported films to make some money and pay salaries, once the license is issued, what will happen to so many employees of China Film?

Tang Ningyu thought about it, but he was right.

Since the year before last, China Film has never produced a big-selling domestic film, and can only get a piece of the pie by participating in the production, and their biggest advantage is that they have the monopoly of imported films!

"That's... Then let's not fight for it?"

“… Don't fight for it," took the tea handed by the secretary, took a sip, and Zhang Junsheng asked casually: "... Is there anything else?"

"Wanda has acquired AMC!"

“… TV station?"

"No, it's a theater chain, the second largest theater chain in North America!"

"Yo, Lao Wang is quite courageous, how much did it cost?"

"$2.6 billion! At the same time, it is promised that the operating capital will be no less than $500 million after the merger and acquisition!"

“… it! $3.1 billion? Selling a house is making money..."