Chinese culture, Beijing culture, I can't finish talking about it in a lifetime.

Youran and William, who have lived in the United States all the year round, are very interested in China, and after coming to the capital, they are very excited.

Therefore, Li Zetian decided to stay in Beijing for a while longer, so that they could experience the culture and life of Beijing here.

The so-called "if you don't go to the Great Wall, you are not a hero", Li Zetian specially took a trip to the Great Wall with William. The majesty of the Great Wall, winding and long, couldn't help but surprise the two of them!

During this period, a beautiful young tour guide also told the story of Meng Jiangnu crying on the Great Wall, and his eyes moistened when he listened to it leisurely and William......

Seeing that Youran and William were deeply attracted by the culture here, Li Zetian suddenly felt that his children should come to China more, after all, they are Chinese, they are the descendants of Yan and Huang, and their bodies are flowing with the blood of 5,000 years of China!!

On February 22, Li Zetian and his entourage returned to Hangzhou.

At this time, the annual leave has passed, and most companies have already started working.

Li Zetian sent someone to inquire about Ma Yun's whereabouts, and he is indeed working as an English teacher now. However, Mr. Ma is very restless, having previously helped the Hangzhou municipal government negotiate a partnership with an American company, and Mr. Ma first came into contact with the Internet when he went to the United States. After returning to China, he never forgot the Internet, so in addition to teaching, he actually partnered with others to do some yellow pages.

The so-called yellow pages actually collect a large number of companies' corporate information, which is convenient for netizens to find company information, which is actually similar to an encyclopedia.

In his previous life, Jack Ma's first pot of gold was actually the Yellow Pages.

First, Li Zetian feels that China's Internet is not mature enough, so he will first develop the European and American markets, and then develop the Chinese market later; second, he is confident, very, very confident, he owns the Glory Internet Cafe, whether it is to promote websites or software, he has an incomparable advantage; third, even if a local Internet company rises, Li Zetian can also invest in the acquisition of it; although China's Internet companies are not as competitive as the United States, those that can stand out from them must have merit, and after acquiring them, for the development of Internet localization, it is of great benefit!

In the previous life, the Internet G was always unaccustomed to the soil in China, and companies such as Google and Yahoo have collapsed, the main reason is probably because they have not done a good job of localization and have not responded quickly to the market!

The foreign team does not have enough in-depth research on the Chinese market, and the local team has too little power, so there is distrust between the Chinese and foreign parties. In addition, it is culturally and customarily incompatible.

In order for foreign Internet companies to succeed in China and thrive, in Li Zetian's view, they can start from the following points:

First, we need to localize our management and give the Chinese team enough power. Due to the differences in Chinese culture, market and marketing environment, Chinese managers are destined to be very different from foreign countries in terms of business operations. The management model that works abroad may not work in China, and to play in China, you have to follow the rules of China.

Second, in terms of product development, we will enable "China Pass" to develop products that meet the habits of Chinese users. At the beginning, in order to achieve local customs in the localization of products, Microsoft specially set up a team composed of Chinese to be responsible for the core localization of products, established Microsoft China Research (later renamed Microsoft Research Asia), and worked closely with the Chinese government and universities.

Third, strictly abide by China's laws and regulations. Well, that is, to compromise with China! The kind of relationship between business and the government, Li Zetian has experienced it all these years and knows it well. Anyway, the people don't fight with the officials, they can't get along with anyone, they can't get along with money, they just need to make money in China!

In the previous life, Google used the banner of the concept of "not doing evil", but in fact, after the Snowden incident, the world discovered that even the United States, which claims to be a "paradise of freedom", has surveillance and inspection of the Internet. The NSA intercepts data transmitted between Google's servers for the purpose of monitoring and analysis.

This world is not a simple world, there is her bright side, and naturally there is also her dark side!

"How can you get Ma Yun under your command, this kid is slippery and has a lot of eyes, but he is not a fuel-efficient lamp!" Li Zetian frowned slightly and muttered.

In terms of Ma Yun's ability, there is no doubt that he is very powerful, especially his eloquence, and Li Zetian admires it.

However, the Alipay incident in his previous life made Li Zetian not very comfortable with Ma Yun.

At that time, Yahoo and SoftBank controlled 39% and 29.3% of Alibaba's shares, respectively, and as long as they did not get the nod of both parties, then Alipay's independence issue would basically not pass. However, in June 2009 and August 2010, Alibaba transferred Alipay's equity to Zhejiang Alibaba for a nominal fee (330 million), at which time Jack Ma and Xie Shihuang held 80% and 20% of the shares.

This directly killed Yahoo and SoftBank in the pit, and the losses were huge!

"Ma Yun can use it, but you have to be careful!" this is Li Zetian's opinion.

The reason why Ma Yun was able to successfully transfer Alipay in his previous life was mainly because Ma Yun's power in Alibaba was too great, and it was almost a one-word existence. However, if he goes to the company under Li Zetian's name, it is not what he says, any major incident must be discussed and reported to Li Zetian for decision.

There is a mature regulatory mechanism abroad, and the world's four largest accounting firms, PricewaterhouseCoopers, Deloitte, KPMG, and Ernst & Young, have all worked closely with Li Zetian.

"Arrange a show... It's not right, it's not right, it's a chance encounter!" Li Zetian decided.

The next day, Li Zetian deliberately stayed at the place where Ma Yun worked.

At noon, Ma Yun came out for lunch and happened to meet Li Zetian.

"Oh, aren't you the guy who was the director for me back then?" Li Zetian said with a smile as he looked at Ma Yun.

This Ma Yun is as thin as a monkey, as if a strong wind can blow him away!

When Ma Yun saw Li Zetian, he was as excited as if he was something, "Mr· Li, do you remember me?!"

"Remember, of course I remember, my memory is good!" Li Zetian smiled faintly and said, with Ma Yun's appearance, can people not remember it?

"By the way, your name seems to be Ma Yun, right? I'm older than you, so I'll call you Pony when I'm older, what do you think!"

"Okay, no problem!" Ma Yun said excitedly, feeling that Li Zetian called him a pony, which was his honor.

Li Zetian then said, "Pony, what are you doing now?"

"I ran an English training course by myself, I didn't make any money, and I ate a lot of food. Ma Yun said a little embarrassed.

"If I can meet you here today, it looks like we have ape droppings! Li Zetian said.

Ma Yun hesitated for a moment and asked, "Mr· Li, if I mess with you, what kind of job are you going to give me?"

"I started a company in China called Alibaba, which is very similar to Amazon.com, which is also e-commerce. However, Amazon is mainly engaged in B2C business, while Alibaba is mainly engaged in B2B business, of course, if the future development is good, Alibaba can also get involved in B2C. ”

Li Zetian said while looking at Ma Yun's expression.

Sure enough, Ma Yun looked confused, what is called B2C, what is called B2B, I don't understand it at all!!

And Li Zetian just likes to see Ma Yun's confused look, and he thinks it's very interesting.

Ma Yun's face was slightly red, and he wanted to ask what B2C and B2B meant, but he was embarrassed to say it, thinking to himself, if he asked, how ignorant he would be, he would definitely give Chronos· Li left a very bad impression!

Li Zetian opened his mouth to explain at this time, which made Ma Yun breathe a sigh of relief.

"B2C is simply 'business-to-customer' in Chinese, and it is usually a commercial retail model that sells products and services directly to consumers!"

"B2B is a business model for the exchange and transmission of data and information between enterprises and the development of transaction activities through the Internet!"

Li Zetian paused and asked Ma Yun to digest what he said.

After a few seconds, he continued: "Due to various reasons, such as the restrictions of logistics, the number of netizens, trust, payment methods and other conditions, it is more difficult to do B2C directly in China, and when the conditions are a little mature, it is not too late to do B2C." At present, China's economic development is very rapid, China is already a big manufacturing country, and the word "Made in China" has become synonymous with high quality and low price! At the same time, the living standards of the Chinese people have been greatly improved, and the demand for foreign imported goods has increased greatly. In other words, trade between China and the rest of the world is more frequent, and Alibaba's task now is to connect Chinese companies with foreign companies, facilitate transactions, and collect a fee from them!"

When Ma Yun heard this, his expression suddenly moved, and his mouth suddenly opened.

He found that the yellow pages he was working on were nothing compared to Alibaba.

However, to be Alibaba, it seems that you need yellow pages, which record a large number of information about Chinese companies, and with these materials, it is easy to communicate with foreign companies.

"I'm working on the Yellow Pages, Chronos· Li found it, is this providence?" Ma Yun couldn't help muttering in his heart.

“Mr· Li, there is something I have to tell you!" Ma Yun raised his head, looked at Li Zetian's eyes, and said, "Actually, in addition to teaching, I also co-developed a yellow page with others, collecting a large number of information about Chinese companies, including their phone numbers, emails, addresses, products, etc., I think... Alibaba will definitely use it!"

Li Zetian smiled faintly and said: "Okay, let Alibaba directly buy your Yellow Pages! In this way, give you two choices, one is 500,000 yuan, and the other is 5% of Alibaba's shares." Friendly reminder, Alibaba's registered capital is 10 million US dollars, and it is more cost-effective to take shares! If Alibaba develops and grows in the future, this 5% of the shares are not worth such a little money, and hundreds of millions of dollars are possible!"

I want the horses to run, and I want the horses not to eat grass, how can there be such a good thing?

Ma Yun is a talent, Li Zetian decided to let Ma Yun take some shares, so that he could do things seriously.

In fact, the Yellow Pages are still very promising in China, and Jack Ma once achieved a turnover of up to 7 million yuan. However, because telecom companies were also involved in the Yellow Pages, Jack Ma's Yellow Pages could not do the telecom companies with strong financial resources, and they were eventually acquired.

Li Zetian gave 500,000 yuan, which was actually a bit of a advantage, but he gave too much, Li Zetian was afraid that this kid Ma Yun would see the money and take the money and leave, which was not in vain for his efforts.

Fortunately, the value of the yellow pages has not yet been reflected, and Ma Yun feels that he will make too much money by changing to 5% of Alibaba's shares at the moment! Moreover, this Alibaba company is still Li Zetian's enterprise, and it will definitely develop and grow in the future, as long as he holds Li Zetian's thigh, maybe he will be lucky enough to become a billionaire in the future!

So, Ma Yun nodded his head in agreement, regardless of whether his partner agreed. However, he is confident that with his three-inch tongue, it is simply trivial to convince his partner, and follow Li Zetian, even if there is no future?

“Mr· Li, we are willing to take 5% of Alibaba's shares!!"

Li Zetian smiled: "Very wise choice!"

After a pause, he said, "Tomorrow is still this time, this place, you and your partner come over to sign the contract." After signing the contract, you will be from Alibaba! Alibaba's headquarters is in Hangzhou, and someone will take you there to go through the entry procedures!"

"Okay!" Ma Yun nodded, hesitated, and asked, "Mr· Li, what position do I take at Alibaba?"

Li Zetian looked at him with a smile and asked, "What position do you want to hold?"

"You are the boss, you can arrange me with a task position, I can do it!" Ma Yun smiled.

Li Zetian smiled and quipped: "I arranged for you to clean the toilet, will you go too?"

"Uh......" Ma Yun was stunned when he heard this, and smiled bitterly, he naturally knew that Li Zetian was joking with him.

Li Zetian smiled, patted Ma Yun's shoulder, and said with a smile: "Xiaoma, do you want to be a CEO?"

When Ma Yun heard this, he was stunned again, and still thought that Li Zetian was joking with him, so he deliberately said: "Isn't it the CEO, if you let me be, I will dare to be !!"

"Okay, you'll be the CEO of Alibaba in the future!"

When Ma Yun heard this, he almost stumbled, and his face was full of disbelief.

“Mr· Li, did you really want me to be the CEO?"

"That's right, I'll give you a chance! As for whether you do well in the future, it's your business, if you don't do well, I will naturally invite another Gao Ming! If you do a good job, you will have a share of the equity incentive mechanism in the future!" Li Zetian said so, but he still has great confidence in Ma Yun, who is poor and white, and has no connections, but he can make the Yellow Pages Company prosperous, and he is obviously outstanding! As long as he trains in Alibaba for a period of time, he can be a big responsibility!

As soon as the voice fell, Ma Yun was really excited, due to his own appearance, he repeatedly failed to find a job, and he was hit hard, but he didn't expect that one day, he would actually become the CEO, and he was also a Chronos· The CEO of the company under Li's name, who else is in China!!