"That Summer" and "Internet Affairs" can be said to be completely different genres.

The former is a pure commercial film, and it is a hot youth film, plus it is directed by Chen He, so it can be said that it is the past to achieve such results.

But to be honest, "Internet Affairs" can't be considered a commercial film strictly speaking, because this is a somewhat cruel film that exposes social phenomena.

Nan Ke himself is not the kind of director who is very commercial, but after experiencing movies such as "Huaguo Partner", Nan Ke also took into account the commercial elements when shooting.

"Internet Affairs" is not sensational, nor is there any bias, just presenting facts to tell stories.

But because of this, it has aroused the favor of many people, compared to those literary films, which are incomprehensible at every turn, slow rhythm, and drowsy.

Because although "Internet Affairs" exposes a lot of dark sides of society, it also shows some bright things.

is not like those literary film directors, who shoot one-sided at every turn.

Instead, he sought truth from facts and restored the prototype of the story.

Of course, "Internet Affairs" definitely can't compare with "That Summer" at the box office, but it is called the most conscientious reality film.

"Huaguo Partner" is a purely commercial film, while "Internet Affairs" conforms to the core of most literary films, that is, to expose some negative social phenomena.

However, he did not make things up and shoot things in the darkest way, but did not tell this story from the standpoint of a bystander.

"Compared with those literary directors who always like to expose the worst side of human nature, director Nan Ke is worthy of being a director who can shoot a phone call like "Alive", "Internet Affairs" does not preach, does not have a clear biased position, but seeks truth from facts, yes is yes, no is wrong, as for the rest, all left to the audience to evaluate by themselves, I think this is what filmmakers should do. Tell the story and let the audience evaluate it, rather than imposing your own ideas on the audience. Few film critics wrote this in Movie Weekly.

"There are indeed many problems in our society, but we can't just look at the negative and ignore some objective facts, there is a bad side, and naturally there is a good side! "Internet Affairs" does a very good job, it does not tell you what to do, whether it is good or bad, but shows it and lets you judge it for yourself. That's what we want to see. - "Light and Shadow".

"Adults have their own set of values, they know what is right and what is wrong, what is good and what is bad, what we need is a complete story, not the four dislikes of some directors who are indiscriminately entrained, and a good movie should be a movie like "Internet Affair". ——Beijing Entertainment Report.

In comparison, the film "That Summer" is, after all, a commercial film, so in terms of film criticism, especially those film critics who like literary and artistic fans, naturally don't like much.

However, the box office results of "That Summer" are there, although there is no pursuit in terms of awards, but in terms of box office, it is enough to make Chen He cautious as a first-line director.

Of course, if he wants to become a big director, Chen He still lacks a big production.

Don't look at the domestic people who talk about that award all day long, but in fact, if you can be called a big director, if you win an award alone, unless you win an award such as an Oscar, otherwise, you still speak by the box office.

Therefore, a really big director may have some award pursuits, but it is definitely not those domestic awards.

In the early years, the awards at film festivals such as Cannes, Venice, and Berlin were still relatively high, but with the rise of Hollywood, these film festivals gradually lost their glory.

Therefore, the box office is more convincing, looking at those who can be called big directors in China, which one is not a box office plus?

Sanle Animation, oh, it's not that it has been renamed Sanle Entertainment now, in the animation studio, Fu Junle accompanied Lin Xiao to walk between the computers, and those employees in their twenties and thirties were sitting in front of the computers, busy with their respective work.

Lin Xiao also has a general understanding of some computer animation production processes these days, and knows that these people are rendering animations such as "Peppa Pig".

After leaving the studio and entering an independent office, Fu Junle said: "There are more and more company projects now, but except for "Kung Fu Panda", the others are basically animated series. ”

Zhang Yan sat on a sofa and said, "What?

Fu Junle nodded and said: "In terms of income, "Peppa Pig", "Xiyangyang and Big Big Wolf", "Bear Infested", etc., are not necessarily inferior to "Kung Fu Panda", but now the film market is getting better and better, and animated films are becoming more and more marketable, so we want to make animated movies." ”

"Do you have a specific idea?" asked Lin Xiao.

"The current idea is to launch film versions of animations such as Peppa Pig, Joy and Big Big Wolf, and Bear Infested, which have already begun to enter the production stage. Fu Junle said.

Lin Xiao nodded: "This is very good, this kind of animated film supported by IP, the risk is small and the reward is large, but you can't sit back and eat nothing, it's time to develop a new series, is there any progress in this regard?"

Fu Junle continued to nod and said: "Yes, at present, in addition to these series of cartoons, we have also acquired some popular animation adaptation rights on the Internet, and are planning to launch these network animation series, we have discussed, or follow the existing process, first launch animated series, and then when the animated series reaches a certain number, start to launch the movie version." ”

"But the animated series adapted from the Internet, the peripheral products are not easy to sell, right?" Lin Xiao asked.

"This, that's true, the animated series adapted from the network is for the adult market, not the all-age market, but the animation of all ages, we have also tried, but it has not had too good results. Fu Junle said with a wry smile.

At present, in China, the best is Sanle Animation, but in the same way, in recent years, other domestic animation companies have begun to rise gradually.

Although Sanle Animation's position in this regard is still unshakable, in terms of market share, in addition to those animation series that have gradually become brands, Sanle Animation has developed to a certain extent in the adult market, but it is a little hesitant in the young age market.

But if you think about it, you can understand that the basic disk of Sanle Animation is very stable, and the development of other aspects is to develop towards stability.

After all, although the domestic market for animated films has been very hot in recent years, the risk is still very high, because animated films, especially large-scale animated films, need to be time-consuming and labor-intensive, and the investment is certainly not low.