The date is June 2012.

Since the signing of the "Memorandum of Understanding" between China and the United States in February this year, domestic films have been sluggish, especially in April, "Titanic" 3D swept the major domestic theaters, plus "Super Battleship" and other blockbusters have been released one after another, "Piff", "Killing", "Flying Over the Old People's Home" and other domestic films have suffered heavy blows...

For a time, the release of new domestic films was accompanied by words such as "resistance", "tragedy", and "death squad", which were particularly tragic.

It's hard to imagine that Chinese movies can be so vulnerable!

Even Lao Mouzi's "Hawthorn Tree Love" box office was only 180 million, and under the joint strangulation of "Sherlock Holmes 2: Shadow Game", "Mission Impossible 4", and "Adventure in the Center of the Earth 2", it failed to break 200 million!

Even if Yuehua has used all its promotional resources.

In the first half of the year, Yuehua only had five movies with a box office of more than 100 million, "The Love of the Hawthorn Tree", "The Happy Year of the Dragon by the Pleasant Goat and the Big Big Wolf", "My Master Jiang Ziya 2", "Li Ghost Hand" and "The Great Gold Robbery"...

The highest-grossing "Li Ghost Hand" is only 240 million...

Thanks to the Rain of Swords universe being accepted!

The most surprising thing is "Killing", starring Wang Bo and Yan Bingyan, with a very high reputation, but the box office did not reach 60 million...

"Survival of the Record", which was released in February, is also a box office loss-making movie...

In the first half of the year, Yuehua released and produced eight movies and lost three!

It's a rare thing...

Especially "Survival of the Record", "Survival of the Record" is basically a thriller completed after directly localizing the entire story in accordance with the story creativity and shooting techniques of the 2007 Spanish thriller "Death Video".

There is no big problem with scale and narrative.

For a post-90s director, Yuehua was very satisfied with such a finished product, but as a result, he ran into "The Battle of Los Angeles", and the box office did not reach 40 million...

The angry Zhang Junsheng almost didn't open the people in the propaganda department!

This horse-stepping...

There is a lack of acclaimed domestic films in the market!

The total box office share of Chinese films has always been lower than that of imported foreign films, mainly Hollywood blockbusters.

This data is even only 38 percent, and last year, the market share of domestic films accounted for 70 percent!

The four films produced by Yuehua, "Thai Embarrassment", "Tangshan Earthquake", "The Great Wall" and "Super Body" have broken one billion at the box office in a row, especially "Super Body", with a total box office of 1.42 billion in the mainland and a global box office of 800 million US dollars, creating a big miracle!

At that time, Yuehua's Tang Ningyu was optimistic that 'the arrival of Hollywood will speed up the construction of theaters, which is a good thing...'

Now, he's shut up...

Even Yuehua shut up, and many people sadly said that the cold winter period of Chinese films has arrived.

……

Shanghai Film Festival, Film Forum.

Zhang Junsheng spoke: "In the first half of the year, a total of 183 films were released, with a total box office of more than 10 billion, an increase of 8 percent over the same period last year, of which the share of imported films was 68 percent..."

"Many people say that Hollywood has completely occupied the Chinese market, but I don't think that's the case!"

"Take last month as an example, "Titanic 3D", "The Avengers", "Men in Black 3", three blockbusters, the volume of these three movies is a big investment and big production even in North America, what are the movies that appear in our market?"

"Running Ants", "Me 11", "Camel Rider", "The Car is in Awkwardness", "Sun on the Clouds"... There are too many, and frankly, there are a lot of them, both of which are of such poor artistic and technical quality that they can't even be called films. If you let the audience choose, the audience will definitely choose a Hollywood blockbuster!"

As soon as the words fell, a reporter at the bottom reminded: "There is also "Super Battleship"..."

"This is exactly what I want to say, "Super Battleship" and "The Battle of Los Angeles" are both bad movies, I know these two projects, it is the American GIs fighting aliens, this kind of routine, Lao Mei herself hates it, so she can only cheat the overseas box office!"

"In Hollywood movies, the U.S. military defeated the world's invincible opponents quite alone, and finally could only turn its attention to aliens with bad intentions, "Independence Day", "U.S. Air Force vs. Aliens", "World War", U.S. Army vs. Aliens, "Battle of Los Angeles", U.S. Marines vs. Aliens, "Super Battleship", the U.S. Navy began to fight aliens..."

"I hate this type of film, from a creative point of view, in the next few years, when domestic films face Hollywood in the local market, they will definitely be on the defensive, fighting special effects, fighting cast, and fighting production. ”

"Even the "Wandering Earth" and "Full-Band Blocking Interference" that we Yuehua are producing are a certain distance from Hollywood's top special effects!"

"However, we know more about the emotional world of the Chinese. ”

"In the end, the movie is still telling a story, which can forget the troubles of the world in just two hours or even less, and make you feel the wonder and extraordinaryness of this world no matter how you cry or laugh. Our films, it is possible to do this. ”

The reporter continued to ask: "So, Mr. Zhang, do you have good expectations for the next market?"

"Of course, the day after tomorrow, "Charlotte's Troubles" will be released, "Big Man" will be released next month, and "Painted Skin 3" will be released in August, and I will tell Hollywood that Chinese filmmakers will not lose!"

Huang Zhongjun spoke at the time: "I am still very pessimistic, in the past, the films imported by the six major Hollywood companies were all introduced, and after the agreement is reached, the works of American independent filmmakers can also enter the Chinese market through co-productions, which will bring unprecedented pressure to domestic films!"

Zhang Junsheng directly interrupted: "I don't agree! The opening of China's film market to the United States has ruined those filmmakers who have achieved some kind of success by luck, by relying on the so-called star lineup, by eating old books, and by manipulating the market with black hands. It can only be a blessing for improving the overall production level of Chinese films and for producers who conform to the laws of film. ”

For example, in the past few years, there have been a large number of similar domestic comedies in Chinese films with a variety of local titles that are in their own right, such as "It's Just Fun" and "Seven Dragons Dong Dong Qiang" and "Love is Terrible", this kind of movie title seems to be close and easy-going and catchy, but in fact it reflects the strangeness and indifference of a group of film creators to the market. ”

"Most of the movies with similar titles, such as "Gods and Horses Are Floating Clouds", "Marry a 100-point Man", "Love Fans", "Exalted Love", "Apostasy and Hidden Criminals", "Red Hawk", "Very Small Agent: Time Thief", etc., these so-called movies, they are basically the product of the combination of hot-headed and chicken thieves. In the end, these titles prove an unbreakable truth - any movie that dares to use a separator in the title is basically a big bad movie!"

"Lust and Caution is an exception!"

"But as far as I know, the movies released by Yuehua in the first half of the year are rarely profitable?"

“… This is normal, foreign monks are good at chanting, and in a few months, the market will automatically regulate!"