In fact, this defeat is really a crime of non-war.

This time, Tianhua's co-production is directed by Zhang Yi, one of the top directors in China.

Director Zhang Yi should be regarded as a top director in China, and he is the kind of director who has excellent results at both the artistic level and the commercial level.

However, in such a huge investment in a big production, even director Zhang Yi does not have much autonomy at all.

There are too many people who can point fingers, such as the starring role, Zhang Yi has no decision-making power at all.

As a result, when Tianhua announced the start of filming this film, everyone shouted 666, but after the release, everyone could still only shout 666.

It's just that shouting 666 in front is admiring Tianhua's generosity, and shouting 666 in the back is admiration, Tianhua's courage, he actually dares to use such an actor, 200 million US dollars to shoot, the special effects are absolutely amazing, everyone who has seen it says 6, and then there is no then, because the plot is really acceptable.

It's not that the plot is complicated, on the contrary, the plot is simple, but it's too brainless.

Perhaps in order to focus more on the North American market, it turned out that this co-production was set in China, but the story was a bit Western fantasy.

And European and American audiences feel that this film is a little unChinese, and then it becomes four different.

The box office is naturally hitting the streets.

In fact, the domestic film market is still prosperous this year, but most of the big productions have collapsed, but some small productions, small and medium-cost films, there has been a large wave of counterattacks, and when the giants are mourning, many new film and television companies have emerged in China.

For example, a comedy adapted from a drama by a drama club was originally inconspicuous, but it turned out to be a big hit at the box office.

For example, the veteran director on Hong Kong Island came up with a comedy of, pee and fart, but as a result, the market response was very good.

However, in this year's Chinese film market, although the box office sales are high, the proportion of domestic films in the box office has declined again.

"Kung Fu Panda" is not progressing fast, after all, 3D animated movies, unlike live-action movies, can be completed in a few months.

However, since Zhou Ya was pregnant and gave birth to a child, Lin Xiao basically did not set foot in the film industry.

made many Lin Xiao's fans a little depressed, especially after the film market research report came out in the first half of this year, many people were surprised to find that this year, domestic films have fallen into a strange circle.

There are actually a lot of high-cost and high-investment movies, and there are many co-productions, but I don't know why, the highlights in the first half of the year are all small and medium-budget films, but those big productions are all a mess.

People can't help but wonder, has the mainstream returned to small and medium-cost production?

The answer is obviously not, several Hollywood blockbusters have done very well at the domestic box office, although they are all sequels, but they still represent that high output still requires high investment.

As a result, many professionals and domestic giants have begun to study, what is the problem?

There is really no shortage of domestic film and television companies, especially the giants, most of them are listed companies, and there is really no shortage of money to say that there is a shortage of money.

Is there a shortage of people? No, if China lacks anything, there is no shortage of people.

So what's missing?

Why did all those big productions hit the streets? Is it because the special effects are not good? No, there are even co-productions that have won the North American Academy Award for Best Special Effects.

In the end, I came to the conclusion that there was a lack of plot.

Look at those small and medium-sized budget movies with small and large profits, and those successful small productions, there is one thing that stands out, that is, their plots have a very good reputation, either touching or funny.

Now the film and television giants no longer have the luxury of exploring the North American market, if they continue like this, then their position as a giant in China will not be stable.

So, in the end, the conclusion is, the script!

Like those newly rising film and television companies, film and television companies that have made achievements this year, the scripts of their movies, although they are not big IPs, are really not original works.

Some are adapted from well-known dramas, such as "Billions of Travels" by Xiaoxiang Society, which was originally a drama script they often performed.

As a result, a new round of big fish eating small fish has unfolded in the domestic film and television circle.

The giants are not short of money, since there is a lack of good scripts and good IPs, then buy them.

As a result, those more famous drama scripts and stage scripts in China have been hyped up to sky-high prices.

But it turns out that not all of these scripts are suitable for adaptation into movies.

The first to do it was Tianxing Group, which bought Xiaoxiang Society, which had just won a box office of 1 billion with "Billions of Travel", and made a work to test the waters with the fastest speed, but was scolded out of Xiang.

On the side of Tianhua Pictures, Yao Ding is also very troubled, this year Tianhua Group's real estate side has begun to have problems with the capital chain because the market has begun to saturate.

In fact, not only Tianhua Group, but also most of the large real estate-based groups in China are facing such a situation.

China's real estate industry has begun to fall into saturation, and large and medium-sized cities have almost been fully developed, and they have begun to turn to third- and fourth-tier small cities.

The debt ratio of the real estate industry is extremely high, especially for commercial plazas and city centers like Tianhua Group, the debt ratio is even higher and scary.

As long as they have been expanding, although their debts will continue to increase, they can make their plate bigger and bigger, tear down the east wall and make up the west wall, and they can still support it, but once they stop, then they will face a huge financial crisis.

As a result, Tianhua Real Estate began to sell some businesses one after another, and at the same time, the industry began to shrink.

So naturally, there are not too many resources to give to the film and television companies under the same Tianhua Group.

Originally, it was still possible for Tianhua Pictures to be self-sufficient, after all, there were so many theaters under it.

However, with the successive problems of many large-scale productions invested, Tianhua Pictures also began to have a crisis.

It's not that the capital chain is broken, but it's a question of where to go.

Originally, the path that Tianhua wanted to take was to eat inside and outside the wall, that is, to co-produce movies with foreign film and television giants, but this road, as far as it seems at present, is really not easy to walk, and I paid a lot of tuition, but the result was a huge loss.

Could it be that film and television groups such as Tianxing go to buy scripts and IP?

But it turns out that the success of "Billions of Travelers" is just an example, and not all drama scripts and stage scripts are suitable for adaptation into movies.

And at this time, Yao Ding remembered Lin Xiao.

Lin Xiao has many titles, such as half of the Chinese style songs in the Chinese music scene, and the world boxing champion.

7 billion actors, 2 billion directors and other titles.

But Yao Ding analyzed it carefully, but found that Lin Xiao still had the ability to be covered by these dazzling halos and titles.

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