Lu Zhanbo, a representative of a scholar with high IQ and low emotional intelligence, will often make some seemingly absurd moves, such as inviting Lin Wanyu to watch science and education films together.

But in fact, he is a very cute and cute boy, among the most popular male characters for girls in "Love Apartment" made on the Internet.

Lu Zhanbo is second only to Zeng Xiaoxian!

Other characters, such as Chen Meijia, a scumbag in mathematics who is more scummy than kindergarten children, are some, but they can bear hardships and stand hard work.

and other characters, each of which is fresh and refined, and each of them has such and such shortcomings, but they are all loved by everyone.

Of course, "Love Apartment" is inseparable from the word love, although in the whole drama, except for the last one, most of the time, these two words are not clearly highlighted, but the whole film is called a model of romance by many people.

Because love, the love born in the most ordinary is the most real!

"Love Apartment" is out of control, even under the pressure of "Rouge Flowing Years", it is still moving forward.

Especially in the last episode, "Love Apartment" exploded with amazing energy.

The highest ratings directly broke 3 points, while the combined ratings of the six stations were close to 15 points.

This is already the highest rating in recent years, although it is added up through many TV stations, but it means that "Love Apartment" is extraordinary.

In the end, Lu Zhanbo's "Lonely Root No. 3" was widely spread, believing that this was the most ferocious confession poem of the schoolboy otaku.

"Love Apartment" is over, but not only has the popularity not diminished, but there is a tendency to become more and more popular.

In the second round of broadcasting, the ratings were only a little lower than the first round, and the on-demand rate on the Internet was even higher and scary.

Lin Xiao once again proved that his vision and his works are still synonymous with miracles.

The light of "Rouge Flowing Years" is obscured by "Love Apartment", even if this drama is the annual ratings champion, even if this drama has many big-name stars joining.

The first season of "Love Apartment" has come to an end, but the demand for the second season of this show on the Internet is quite high.

Many young people even said that after watching "Love Apartment", for a long time, they couldn't get excited to watch any drama, because no drama could do it, and they couldn't stop laughing.

"Qingqi's brain circuits, hilarious lines, all kinds of tricks to death, all kinds of ordinary things that happen in life, in this drama, can always be played out, this is "Love Apartment"!"

"A good man is me, I am Zeng Xiaoxian!"

"Everyone longs to live in such an apartment full of warmth and laughter, just like Lu Ziqiao, in the end, they also stopped, because the people here, what happens here, are so ...... It's irresistible!"

"In the midst of laughter and scolding, we will find that in fact, life is full of wonderful, but we don't pay attention!"

"I'm looking forward to the second season coming soon, and I'm really looking forward to seeing the next story of this group of comics. ”

"Every ordinary thing can be different in "Love Apartment"!"

"I watched "Love Apartment" 3 times, and I want to continue to watch it, every time I am in a bad mood, I can watch two episodes of "Love Apartment". ”

"When you encounter something bad, go and see "Love Apartment", look at Zeng Xiaoxian, you will find that we are actually very lucky!"

......

"Love Apartment" drove low and walked high, which really blinded many people's eyes.

In other words, no one thought that a low-budget indoor sitcom could actually make an absolute big production "Rouge Flowing Years".

It's not that there are no indoor sitcoms in China, but they are generally used by some local stations to fill the free time period, but who would have thought that a "Love Apartment" tells everyone that indoor sitcoms, if they are well filmed, can also be comparable to blockbusters.

The impact of "Love Apartment" is that several indoor sitcoms have suddenly started filming in China, and many of them are dramas that imitate the model of "Love Apartment".

There is no way, the interests are moving, and someone has calculated an account for "Love Apartment".

It is conservatively estimated that after the second round of broadcast rights and online broadcast rights of "Love Apartment" is sold, the return on investment is as high as 30 times according to the investment of 10 million, and this is still a conservative estimate.

What kind of concept is this? It's faster than grabbing money, right?

So what "Aisha Apartment", "Sweet Apartment", "Love Villa" and other films imitating "Love Apartment" quickly came out.

It's just a pity that these people see "Love Apartment" too simply.

As a result, the tiger does not become an anti-dog.

In fact, people who really understand know that the success of "Love Apartment" is certainly related to its own creativity and quality, but the wonderful publicity and marketing is the key to the success of "Love Apartment" in a short period of time.

Otherwise, a drama that doesn't have any big-name stars, all of them are amateur actors, can it be so awesome?

Don't be!

After the fire of "Love Apartment", the media once again reflected what it means to be undisciplined.

"Lin Xiao has created another miracle, no stars, no big investment, no special effects, the three-no TV series "Love Apartment" withstood the huge pressure of "Rouge Flowing Years" and successfully broke through!"

"Love Apartment" triggered an apartment boom, and as a result, Lin Xiao told everyone that the urban sitcom was well filmed and did not lose the blockbuster at all. ”

"A one-man victory in "Love Apartment"!"

"Lin Xiao: Who else?"

completely forgot that before, they praised "Rouge Flowing Years" and slammed on the draft of "Love Apartment".

......

However, the impact of "Love Apartment" still exceeded Lin Xiao's expectations.

No, "Kung Fu Panda", which was not favored before, Tianhua's side, Yao Ding actually came to interview and said that "Kung Fu Panda" still needs investment?

There's no way, these days, the film and television industry is not easy to mix.

This year is definitely a bumper year for Ling Xiao Pavilion and for Lin Xiao himself, just one "Love Apartment" has allowed Ling Xiao Pavilion to eat for many years.

Now the outside world's demand for the second part of "Love Apartment" is so high, it can be seen that "Love Apartment" has successfully created a new IP, and with the current popularity, as long as the second part is not too scummy, basically the income can be guaranteed.

An independent drama and a big IP that has created an IP, and it is very likely that several sequels will be filmed, are completely different things.

With an ROI of more than 30 times, who can not be blushing?

In fact, Love Apartment's ROI is much more than 30 times.

The right to broadcast on the Internet alone sold 200 million.

The first round, the second round, the third round and other broadcast rights added up to completely exceed this number.

Not to mention the copyright value of "Love Apartment".

But this year, for domestic film and television companies, especially for several giants, it is not a good year.

Tianhua entered the North American market and jointly invested more than 200 million US dollars in large-scale productions with North American film companies, but as a result, the global box office was less than the cost price, and it was definitely impossible to hit the street anymore.