The bidding meeting ended, and finally "Running Brothers" was obtained by Beijing Satellite TV, and their offer was 5 million per issue, and they won the premiere rights of "Running Brothers" at a total price of 60 million.

Although this got an income of 60 million, Wu Shixun was not happy at all, and he had a strong premonition that he had lost a lot this time, so he immediately held a meeting to study countermeasures after he went back.

After all, the premiere right of the show is in hand, but if they make a lot of money, it has nothing to do with them, so they have to do a good job, after all, the program is broadcast on Beijing Satellite TV, if it is popular, then you can develop some peripheral programs, Chen Yongren also agrees with this, after all, he always has to drink some soup for others.

At the same time, the TV schedule during the broadcast of the program has also been adjusted, after all, if "Run, Brother" is popular, then it can also attract a lot of ratings to the TV station, how to retain these audiences, so that they can stay in Beijing Satellite TV to watch before and after the broadcast of the program, this is a research problem.

So from this point of view, Wu Shixun is still very discerning, although the program of "Run, Brother" has nothing to do with them, but he recognized that this show will be popular, although the income of the program has nothing to do with them, but there is still a lot of room for excavation in the supporting income, which has not yet been broadcast, he dares to make relevant preparations immediately, which shows that it is also quite compelling, but it is too stable.

In this regard, Chen Yongren didn't care about it, after all, the more popular the show, some of Beijing Satellite TV's actions are also beneficial to the program, so he can earn whatever he wants, anyway, the big head is here, so Chen Yongren is also happy to see it, and even provided some ideas for Wu Shixun.

In this regard, Wu Shixun thanked him and strengthened his thoughts, if Chen Yongren was not optimistic, he would not be so interested in this show, anyway, the income of the show is none of his business, and he is too lazy to think about it, it is better to think about how to use the ratings brought by this show to develop other benefits.

At the same time, various TV stations are also very concerned about how much sponsorship money "Run, Brother" can raise.

On May 1st, the press conference for "Run, Brother" has finally begun, and the answers to these questions will be answered.

The press conference was held in the press hall of the headquarters of Longteng Media Group, and the hall was already crowded with reporters from all walks of life, and soon there was movement at the gate.

It was a group of people led by Chen Yongren who came in.

As soon as Chen Yongren appeared, all the cameras seemed to have found the source of venting, and countless magnesium lights lit up around Chen Yongren.

"Welcome to the press conference of 'Run Brothers'. Chen Yongren walked up to the rostrum and said with the microphone.

As soon as Chen Yongren's voice fell, applause immediately rang out.

"I won't delay everyone's time, and now, I announce that the press conference of "Run, Brother" has officially begun. Chen Yongren continued.

There was another round of applause.

"Before that, let's take a look at the promo for "Run, Brother". Chen Yongren said with a smile.

This time, the applause was even more enthusiastic.

Everyone has been waiting for this promotional film for a long time, and now it is finally about to unveil its mystery.

Chen Yongren stretched out his hands and motioned for everyone to stop.

"I'm very happy to see everyone's applause so warmly, I won't say more, now please enjoy the promotional video. Chen Yongren said.

With Chen Yongren's order, the promotional video of "Run, Brother" also began to play.

The eyes of the audience were focused on the promotional video, for fear of missing any classic pictures, that look, not to mention how serious.

The promotional video is five minutes long, not long, not short, but for everyone here, this is too fast, the promotional video is too short, it is not enough to watch at all, and everyone is very unsatisfied.

As soon as the promotional video was played, there was warm applause at the scene.

"It's so beautiful, it's funny. This is the phrase that everyone says the most.

"Chen He is so interesting. "That's the second most talked out.

In the promotional video just now, Chen He is indeed a point of outstanding performance, and his comic attributes have also been well displayed.

"Okay, after watching the promotional video, I don't know if everyone is dissatisfied with this. Chen Yongren asked.

"Satisfied, satisfied, so satisfied, it would have been better if it had been longer. ”

The reporter in the audience said.

"It's good to be satisfied, after watching the promotional video, now let's raise my hand and ask questions. As soon as Chen Yongren's words fell, a large number of people raised their hands in an instant.

"Don't rush this time, we have time to interview, one by one. Chen Yongren said with a smile.

"Okay, let's invite the beautiful woman in a white T-shirt in front of you first," Chen Yongren pointed casually.

The reporter who was called was a reporter from the Modu Daily, stood up, and said without humility or arrogance: "Director Chen, I want to ask about the bidding situation of "Run, Brother". ”

This issue is also the focus of everyone's attention, because the bidding meeting has just ended, so some of the news is still confidential, so as soon as this question came out, everyone's eyes looked at Chen Yongren.

Facing the reporter's question, Chen Yongren pondered for a moment, and then replied: "The premiere right of "Run, Brother" was obtained by Beijing Satellite TV, and this time Beijing Satellite TV is responsible for providing the platform, and Longteng Media is responsible for the packaging and other operations of the program, and the platform fee is 5 million per issue, a total of 60 million. ”

As soon as Chen Yongren finished speaking, the reporters in the audience talked about it, and this kind of operation? At that moment, a reporter then asked: "In other words, the follow-up income of "Run, Brother" will have nothing to do with Beijing Satellite TV, right?"

"Yes, they are only responsible for providing the platform, and as for the advertising revenue and so on, it has nothing to do with them. Chen Yongren returned.

"Director Chen, how much is the production cost of "Run, Brother" this time?" asked a reporter from Southern Entertainment Daily.

Chen Yongren replied: "The total production cost of "Run, Brother" this time is 80 million. ”

A reporter at the bottom calculated that plus the platform cost of 60 million yuan for Beijing Satellite TV, a total of 140 million yuan, it is also a relatively high production cost for a variety show, and it has already invested more than 100 million yuan before it is produced.

Therefore, it is particularly interesting to see how much sponsorship money "Run, Brother" has won.

A reporter from Beijing Daily asked: "Director Chen, I want to ask, how much is the sponsorship fee for "Run, Brother"?"

As soon as this question came out, everyone's attention was once again focused on Chen Yongren.

In the face of the reporter's question, Chen Yongren also replied after thinking for a while: "Our sponsorship fees are all added together, and the total is 150 million.

As an entertainment variety show, "Run, Brother" can pull a lot of sponsorships, and there are many types of sponsorships, so they have accumulated a total of 150 million sponsorship fees. ”

'Hiss' The people present all gasped, just thinking that the show had not yet been broadcast, and they had already invested more than 100 million, and the cost was back in a blink of an eye, and they made a net profit of 10 million.

After the shock, reporters recorded the shocking news in their notebooks, and this amount also refreshed the sponsorship fee of the current Chinese variety show.

The reporters in the audience also admired it very much, worthy of Director Chen, if it were an ordinary person, I am afraid it would be difficult to get even a fraction, this quietly got 150 million, this is completely taking the sponsor's money to shoot this show, even if the final program ratings are not good, it is also a loss for the sponsor, and he Chen Yongren also earned 10 million.

At the same time, this number also shocked the leaders of the TV stations who were watching the live broadcast, thinking about the bidding meeting just past, except for Wu Shixun, everyone else had remorse and felt that they had missed a golden mountain.

And Wu Shixun is also 10,000 grass and mud horses in his heart at this time, no wonder Chen Yongren gives money so boldly, no wonder Chen Yongren will come up with such a plan, even if the show is not good, he has no loss, Wu Shixun is completely convinced, and at the same time, he is more determined to have the idea that this show will be popular, and immediately held a high-level meeting of the TV station, feeling that the attention is not enough, and it has to be rearranged......