Chapter 97 Public Interest Programs
The time of the press conference passed slowly between such questions and answers.
"Director Chen, I don't know what you think of "Run, Brother"?" the reporter asked.
Chen Yongren pondered for a moment and replied: "To tell the truth, "Running Brother" is a work of conscience of mine, whether it is planning or other aspects, our running man team is doing their best to complete it. During the filming, everyone suffered a lot, and here I have to thank them for their dedication, and then this program will also be the first public welfare program in China, and this is also an inspirational program, so stay tuned. ”
"Director Chen, when is the broadcast time of the show?" the reporter then asked.
The program will be broadcast during the summer vacation, and the first episode is tentatively scheduled for July 10. Chen Yongren replied.
Next, the men's team is also the main object of attention of reporters, and the two female brothers have also received a lot of attention, among which Yang Mi, who is responsible for her appearance, has received second only attention to Chen Yongren.
"Miss Yang Mi, may I ask, as a girl, will you feel embarrassed when you participate in the famous brand tearing battle?"
"No, we're brothers. For this question, Yang Mi didn't think about answering directly.
'Papapa' Yang Mi's answer also won the applause of everyone present.
Before I knew it, the press conference was coming to an end.
Now, let's watch a video. At the end of the press conference, Chen Yongren took the microphone and said.
Everyone thought it was a promotional video again, and they also put their attention on the big screen.
"This is a true story," a low, solemn voice echoed through the hall.
Then, the scene shifts to a place that looks a little backward, and looks like it's a school.
"This is a Hope Elementary School in the West NS District of our country. As this voice sounded, everyone knew what kind of place this was, and at the same time, they were also surprised, they didn't expect that there was such a backward place.
Immediately after, the camera pans to the smiling children, whose innocence can be seen on their faces.
The children's sneakers were worn out, but they were still playing happily, and some of them were even wearing drags.
Seeing this scene, many female reporters had wet eye frames.
Everyone here lives in a well-developed city, so it's hard to imagine the difficulties of these poor children in remote mountainous areas.
"What gift do you crave?" the scene cuts to two people, a child and a reporter.
"I wish I could have a new pair of shoes. The child said loudly to the camera, with a smile on his face.
And the camera also turned to the child's feet.
A pair of very tattered shoes appear on camera.
"What gift do you most want to get?" is the same question again, but the protagonist has a different one.
This time it's a more delicate little girl.
"I wanted a pair of pink running shoes. The little girl said a little shyly.
The camera cuts back to the little girl's feet, wearing a pair of very old slippers.
"Why are you wearing slippers to class?" the reporter asked.
"Because, I have to save money for my mother's treatment. The little girl replied, her face glowing with Xinfu.
Subsequently, the picture was given to a lot of children, and they all had a common feature, that is, the shoes were particularly bad, and many of them were still wearing slippers.
"This is the Hope Primary School in a poor county in the western NS district of China, where the average temperature is very low, and it is even colder in winter, and 80% of the children here are still wearing these rotten shoes and slippers.
And these innocent children know how to be satisfied, they just want to have a pair of running shoes or sneakers of their own. ”
Now, some sensitive girls have red eyes, and some people can't help but shed tears, through this video, we also know how big the gap between the rich and the poor in China is, and also know that people in remote areas can't even wear a pair of new shoes.
Then the big screen continued, showing a whole car of running shoes.
In order to allow these lovely children to get their own new shoes, "Run Brother" grandly launched the Let Love Run Charity Running Shoes Program.
"Let's Run, Brother" will raise funds for the purchase of sports facilities for children in mountainous areas through charity sales. ”
At this point, the video playback ends.
The reporters stood up one after another and gave warm applause.
After a long time, the applause slowly faded.
Chan continued: "I solemnly announce that Longteng Media Group will use 30% of the net profits of 'Run Brother' to fund the running shoe project. ”
This time, more enthusiastic applause came to mind, and only applause could express the emotion in their hearts at this time.
Although it is only 30% of the net profit, the people who are doing it have no doubt that the 30% profit is worth tens of millions or even hundreds of millions, and the sponsorship fee of the program alone is as high as hundreds of millions of yuan, which can be seen from the potential of this program to attract money.
And there are many rich people, but there are not many people like Chen Yongren who spend hundreds of millions of dollars on public welfare.
At this point, the press conference is officially over.
[Run, brother, run, child]
[Philanthropist Chen Yongren!]
[Super Variety, Run, Brother Attack]
On the second day, the major newspapers and media were full of news about the Running Brothers, which gave "Running Brothers" a very high evaluation.
This time, even some media hostile to Chen Yongren also stood on the side of "Run, Brother" and gave a lot of praise.
The reason why "Run, Brother" can cause such a big sensation is because of its public welfare plan, which is also the first public welfare variety show in China.
"When it comes to entertaining the public, and taking into account public welfare, there is only "Running Brother", and this time winning the premiere rights of "Running Brother", although it may lose a lot of income, the impact will be huge," thought Wu Shixun of Beijing Satellite TV.
"He Chen Yongren is really a super genius, and now there are very few people who are enthusiastic about doing public welfare. The director of the magic capital said.
For Chen Yongren, "Run, Brother", there are many, many comments on the public welfare program, without exception, all of them are praise.
And there are many celebrities who evaluate it, so by the way, "Run, Brother" is also popular before it is broadcast, and the momentum is even more grand, and Chen Yongren has also won the title of a philanthropist, and the news about "Run, Brother" is also popular.
For a while, a large number of paparazzi reporters flocked to the members of the running men's team, resulting in the members of the running men's team having to carefully disguise themselves in and out recently, otherwise they would not be able to get rid of these paparazzi at all, which also made them realize that this is the trouble of celebrities.
The members of the running men's team were full of emotion for a while.
Now their exposure rate is so high that they can't wait for a lower exposure rate, after all, it is also very annoying to be observed by these paparazzi every day.
Who is the biggest target, Chen Yongren has always been a dragon, so they have become the focus of these paparazzi.
Chen Yongren didn't expect that his small actions would have such a big impact, even if he was not surprised.