"The packaging of this Moutai is really simple, so simple that it is inconspicuous...... He Zilong picked up a bottle sent by Wang Chaofeng, one of the bottles of Moutai in several boxes, it was a bottle of Moutai from the 60s.

"Yes, after all, it was decades ago, and if I hadn't forgotten it in the kiln, I am afraid it would be difficult to preserve it. That's it, you see there are several bottles, the packaging has been bitten by mice, and the handwriting is yellow, but fortunately the bottles are not broken......" Wang Chaofeng also shook his head.

"Don't you like to drink liquor?" doesn't it mean that the older the old wine, the more fragrant it becomes......" He Zilong turned his head to look at Wang Chaofeng and asked.

"No, I just don't like the stale taste of old wine, everyone's hobbies are different, you also know that I used to be lurking for many years, and most of the wine I drank abroad was red wine and the like, and I rarely drank white wine, which is also back in China......" Wang Chaofeng spread his hands.

Indeed, a wine that has passed the best drinking year is not without drinking value, but its flavor has changed and it does not have the original flavor when it left the factory. The strong flavor type of Wuliang becomes rich and prominent after 10 years of aging, and the aromatic liquor becomes close to the sauce flavor after 10 years, and the taste of the light fragrance type becomes full of aging after many years, and the taste is soft and sweet without the light fragrance type.

The taste of pure grain highly aged liquor will increase with the year and become more supple, if you want low-alcohol liquor, it is possible that due to the low alcohol content, the lipolytic reaction will be strong, and finally the liquor will be acidified, and the most extreme phenomenon is to become acetic acid (more than 20 degree liquor is possible). That's why it's important to collect liquor at a high degree of 50 degrees or more.

There is no good or bad fragrance, only different hobbies.

Of course, 10 years have passed, and most of the liquor produced at the same time has been broken down into water and carbon dioxide by the human body. At this time, the absolute core value of old wine, scarcity, began to be reflected. When it's not alcohol that is drunk, it's culture. Whether his taste is pure or not, it doesn't really matter!

When the taste is not pure, people start to study its history, story, brand, strengths, weaknesses, reasons for its formation, how to promote strengths and avoid weaknesses, and then summarize the experience to prepare for the perfect treatment the next time a similarly scarce product appears.

On the timeline of the glorious life of baijiu, before the best drinking year, baijiu is a commodity attribute and brand value embodiment, and after the best drinking year is the historical and cultural attribute, and the quality value of the product has reached below the cultural value. The older it is, the more fragrant it is, the fragrant is the old incense, and the fragrant is the story.

Well, in fact, the central idea of saying so much is that Chinese like hype!

Speculation in real estate, speculation in stocks, speculation in futures, speculation in vegetables, speculation in fruits, speculation in rice (this can't be fried, you will go to jail.) The Chinese are best at hype, all-round hype. From politics to economy, from academia to education, from agriculture to industry, from clothing to food, from literature to art, from medicine to cosmetics, everything can be hyped, everything can be hyped, everything is hyped. Whatever is hyped, what can be successfully hyped.

In China, there are sky-high real estate, sky-high luxury cars, sky-high bribes, sky-high news news, sky-high stocks, sky-high liquor, sky-high brand-name suits, sky-high remuneration for brand-name actors, sky-high tea, sky-high ginger, garlic, mung beans, and so on.

Special national conditions, long live understanding!

The opportunity to get rich overnight is generally not prepared for the common people, and forced participation will only turn into a one-night loss.

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"You say that foreigners don't drink much liquor, and they don't value it, it's unlikely, I seem to have grown up listening to a story, what to say, an international wine product fair, Moutai is famous because there was a wine exhibition, the packaging of Moutai is in tatters, and the wine of other countries is very beautiful, so no one looks at it. A Chinese was in a hurry, so he broke the wine jar, and the aroma of wine spread throughout the venue, and later Moutai became famous. The foreigner was shocked for a moment...... "He Zilong's brows locked, and he asked Xiang Chaofeng.

"The more this story spreads, some people even say that the prime minister deliberately threw it on the ground and broke the wine bottle, ......do you believe it?" Wang Chaofeng smiled bitterly.

"I used to believe it, but now, I'm a little uncertain......" He Zilong replied tangledly.

"Except for Lao Maozi, who drank some liquor because he was close to us, and those foreigners who were far away, in fact, only nine out of ten people did not drink liquor, how could people be surprised that immortal liquor ......?" Wang Chaofeng shook his head and deleted it.

Let's not talk about foreigners abroad, let's take the nineties from the beginning. More and more foreigners come to work in China, ushering in social entertainment, dealing with Chinese, inevitably taste Chinese liquor. So what kind of existence does Chinese liquor exist in the eyes of foreigners?

Those foreigners who took the initiative to come to China, after the first contact with baijiu, summed up the first feeling.

Chinese baijiu is described as "gasoline" or "paint". This is related to the habit of drinking, many Europeans and Americans are not used to high spirits. The best liquor is generally 53 degrees, which is too high for the vast majority of Europeans and Americans.

The spirits they usually drink, such as brandy, rum, gin, vodka, etc., are generally rarely more than 30-35 degrees, and are relatively easier to drink. And they usually drink spirits with ice cubes or soda, or add a variety of fruit juices, syrups, milk, soft drinks, etc. to make a cocktail. In this way, the alcohol content is more diluted, and it will not taste as "rushed" as white wine.

There is also the wrong way to drink. They like to drink in large sips, while Chinese usually taste baijiu in small sips. Some people initially thought that baijiu was the Chinese version of vodka, and that when you used a glass like Oneshot, you would basically cough up until you spit it out. After drinking, the comments were "like being kicked by a donkey" and "it was about to explode from the throat to the temples".

The expression of a foreigner who drinks liquor for the first time is like this. All kinds of pain, all kinds of disgust. Then most people have a shadow in their hearts!

Of course, at the state banquet in 1992, according to the waiter's recollection, Yeltsin drank half a catty of Moutai alone. Well, that's not including the Maozi brothers, people say it's white, but you see how far away it is from China, Vodgart is in the cold area, and it's also a spirit, which is a special case and special treatment. Don't look at it!

Therefore, Chinese liquor, in fact, is a bit famous in China, and can only be mixed in Asia, as soon as it goes abroad, it will become a general liquor, which is why in later generations, the price of domestic Moutai is higher than that of foreign countries.

Of course, this tangled price is not only liquor, many domestic products, once abroad, are cheaper than domestic, which is no longer strange. It is no wonder that some people want to go abroad to buy domestic products in China in later generations, and then buy them back to China. Anyway, it's a strange thing!

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