"Master, do you want to collect Moutai ......?

On the phone, He Zilong and Wang Chaofeng first said a few polite words, and they didn't name the fact that they must buy the wine factory, just gossip. Chinese like to talk and do things like this, don't get into the topic first, talk for a while, especially when you are not sure whether to do one thing.

After a few words, I don't know who turned the corner, He Zilong talked about what wine to drink at the banquet. After getting the answer that it was Moutai and Wuliangye, he casually asked how much these wines were about, and suddenly He Zilong jumped out of the idea of collecting.

The dynasty over there was very surprised, and asked rhetorically.

This made He Zilong remember, in fact, it seems that, probably, perhaps, the legendary Moutai was not as famous as everyone in later generations in the eighties and nineties, and it was not so scary with a high price. It's all a misunderstanding!

After a few decades, when it comes to Moutai, many people's first reaction is: expensive, unaffordable, etc., this is also normal, because the price of Moutai has risen too fast.

Looking at the stock price of Moutai Company, it is more than 1,000 yuan per share in later generations, known as China's first stock.

One hundred shares in one hand will cost hundreds of thousands, and 90% of shareholders can't even buy one hand!

Whether it is spot, futures, stocks, or fame, it will be a big NO1 in later generations.

However, in the previous era, especially around the 80s, Moutai was not a valuable item to the public at all, and you could buy and drink it at any time if you wanted to. To give you an example, everyone knows how cheap Moutai was at that time, and many planes would provide liquor for passengers to drink at that time, and the liquor provided was Moutai.

It's like if you're on the train and a train employee pushes a dinner cart over and asks if it's a bottle of Moutai. Probably similar to the status of whether you want to have a cola or not!

There is no posture that later generations will mention as if they are talking about national treasures!

Therefore, as soon as the price was compared with Wang Chaofeng, He Zilong knew. In 1954, the Moutai Distillery became a public-private partnership and officially became an important export product of the state. From 1952 to 1956, the ex-factory price of Moutai was 1.28 yuan, and the market retail price was 2.84 yuan.

By 1957, the price of Moutai had risen slightly, with the ex-factory price at 1.79 yuan and the retail price at 2.97 yuan, and this price remained unchanged until 1960.

At that time, the salary of professors and senior technicians at Peking University was 345 yuan a month, and then there was an allowance of about 100 yuan, and the salary plus allowance was about 445 yuan. Civil servants in some big cities are probably at the same level of income. A meal at the restaurant costs about 2 yuan. In other words, the price of a bottle of Moutai at that time could only be eaten in a restaurant. (The reason why they are used as an analogy is because at that time, the people who drank the most Moutai were probably this kind of people.) ）

From 1961 to 1973, Moutai was very stable and did not rise much. At that time, the ex-factory price of Moutai was 2.5 yuan, and the market retail price was 4.07 yuan.

Between 1974 and 1980, the price of Moutai rose sharply, when the production price of Moutai was 6.2 yuan, and the retail price in the market was 8 yuan. Although the price of Moutai rose at that time, considering that everyone's income had also risen a lot, it didn't seem to be a big deal.

In the 80s and 90s, the price of Moutai changed dramatically, and in 1981, the production price of Moutai was 8.4 yuan, and the retail price in the market was 18 yuan. This price was maintained for a while, and by 1987 the price of Moutai had risen to 128 yuan, and only a year later, by 1988 the price of Moutai had risen to 140 yuan.

After entering the 90s, the price of Moutai was basically maintained at about 200 yuan, although the liquor market fluctuated in the 90s, and the price of many liquors was lowered, but the price of Moutai almost did not change.

The reason why He Zilong and Wang Chaofeng feel that Moutai is so cheap is mainly because of different people, and the feeling is different.

One is a billionaire, and the other doesn't have to spend money to drink Moutai, of course, he doesn't feel anything, he just thinks it's cheap.

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In the nineties, this price was about half of the monthly income of a city worker, and naturally the average person would not drink it. But for those who can drink it, not many people would have thought that in the future, Moutai would rise so much, and decades of old liquor can be collected like an antique, and if you want to sell it, you can go to the auction house.

The clever He Zilong slapped his head at this time, thinking why not collect a batch. That's when I asked Wang Chaofeng, saying that he wanted to use his relationship to find a batch of old Moutai wine and see if he could receive the goods.

As for the spot, you can also collect it, but the income is not as high as that of old wine.

As far as Moutai is concerned, its price curve has been artificially manipulated for too long, and it does not conform to its own value and market laws. And after returning to the market, it is the beginning of its new life. Following the footsteps of the market rules, Moutai will find its own reliable price.

However, this is none of He Zilong's business. He is just one of the waves of the times!

More than ten years ago, many people's misconceptions about old wine were like this. With the increasing popularity of the concept of old wine in the next few years, everyone gradually agreed that the older the wine, the more fragrant it is (of course, it is the high degree of traditional craftsmanship that has the potential to become more fragrant the older it is). In particular, the auction of old wines in the early 2000s gradually brought some sky-high old wines into people's field of vision.

The price of Moutai in 1953 is only a few yuan, and the market reference price of those with perfect quality is nearly one million yuan.

In 1981, the retail price of Moutai was 7 yuan, and the reference price of later collections easily exceeded 30,000 yuan.

At this point in time, this is something that people today cannot imagine. In a few years, more than ten years, the value of old wine has been recognized, various old wine trading websites, online auction platforms, and old wine culture public accounts have appeared one after another, and the people have begun to understand the value of collecting.

At that time, some people remembered to collect old wine, and the old wine merchants who collected wine on the front line felt more and more pressured and more and more difficult to collect wine, and the scarcity of old wine drinking one bottle less than one bottle made the cost of wine collection increase steadily.

Rather than at this point in time, Volkswagen still retains the concept of "didn't you buy it for a few yuan when you bought it!Why is it so expensive now?". Such a golden time difference, not used to open the hanging, in advance to collect a large number of old wine, is simply in vain to be reborn through the title of traverser.

The winery can be tested, and the old wine must also be collected, both at the same time. After all, He Zilong had never done it before, so if he started with a Wanli collection, and then ran a winery, he would naturally understand the industry quickly. And see if we can make an extra sustainable and long-term way to make a fortune!

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