There is a saying that 'no matter whether the cat is black or white, it is a good cat if it catches a mouse', which is deeply rooted in the hearts of the people!

However, there was a historical context when Taizong said this.

Now, who is still exchanging self-inflicted development for the sake of simply pursuing GDP growth figures, which is tantamount to accelerating self-destruction!

The developed countries in the West have seen it clearly, the Chinese leadership has also seen it, and the so-called elites have even more understood.

When it comes to movies, it is similar to gradually changing from an industry to an industry.

It can be rough at first, very violent, very savage...

The blockbuster era redirected the audience into the theater, and then it was genre and industrialization...

Variety movies?

In fact, it is a fan movie, a derivative of variety shows...

In terms of the filmmaking process, it does not qualify for the name of the movie!

By the way, I must say that variety movies are really not Chinese characteristics, and there are also variety movies in Japan and the United States!

Japan's NHK TV's variety show "Office Worker NEO" was adapted into a movie, but the box office was not ideal;

The Japanese adult variety show "KISS Patience" has also been made into a movie, starring a group of Aiwei actresses, and it is even more niche consumption;

In 1979, the Hollywood reality TV movie "Real Life" failed to set off a commercial effect;

The biggest talent show in the United States, "American Idol", was made into a movie "Star Chaser", revealing the bitter blood and tears of the contestants in the talent show, but the film eventually came to an end...

So, don't always say that our movie environment is not good, the whole world is a beep!

In fact, before the appearance of the variety movie "Dad, Where Are You Going", many stars directly made copies of the concert, and then got the money for the theater release...

So what do you say is the difference between this method and variety movies?

The difference is that variety shows are really profitable!

Panic is starting to arise in the circle...

Then there were a bunch of bigwigs in the circle who criticized variety show movies, and even publicly proposed to let the General Administration restrict it...

The cake of the market will always be divided piece by piece, not for Zhang San and Li Si, but for Wang Er Mazi!

You can grab it back, after so many years, Chinese films have finally been marketized, so you can leave it to the market with peace of mind, and don't lead the other hand out.

In fact, in a way, the popularity of domestic variety shows is due to the lack of supply of domestic phenomenal variety shows!

Why is there no variety show movie in South Korea? Korean audiences have N variety shows that are broadcast weekly at the same time, and they go to the cinema when they are full.

But the head of the variety show movie, Zhang Junsheng can't open it, Yuehua can't open it, and the industry leader must have the courage to be a leader!

……

The Venice Film Festival has ended, and "Untouchable" was not shortlisted for the main competition unit, so Yuehua did not report much.

But even if it doesn't report much, the fans who should care about it are still very concerned, after all, there is the blessing of Xiao Lizi!

Frankly speaking, the reason why Zhang Junsheng cooperated with Xiao Lizi was also to force the qualifications - at the beginning, Zhang Yimou filmed "The Thirteen Hairpins of Jinling", and the first one invited was Xiao Lizi, but he refused...

Xiao Lizi at this stage, in the eyes of most movie-watching audiences, is the number one superstar in Hollywood!

The actor of Zhang Junsheng's new film is actually him, what does this mean?

Status!

The Venice Film Festival has completely degenerated into a literary and avant-garde carnival, and the Golden Lion Award is "Somewhere", the work of Sofia Coppola, the second generation of Hollywood directors, and her father is the director of the famous "Godfather" Francis Ford Coppola!

In addition, the director award and actor award were awarded to a group of filmmakers who had never heard of their names!

Especially for Best Actress, Natalie Portman was so confident that she lost to Arianne Labade, whose "Attenborough" was her first big screen work!

It can only be said that the Venice Film Festival is awesome, no wonder Natalie Portman has never been to the European Film Festival since then, even if the film was shortlisted...

The Toronto Film Festival is about to start, and Zhang Junsheng is ready to leave for Canada...

Of course, before that, I had to help "Di Renjie's Tongtian Empire", which won 82 million in the first weekend, write a Weibo promotion...

"Di Renjie's Tongtian Empire" lived up to expectations and crushed "Jingwu Fengyun: Chen Zhen" in the first weekend, directly taking away the single-week box office champion, and by the way, it was also beaten in word-of-mouth!

Yuehua Media's press release is all written 'This is the victory of domestic heavy industry films'...

"What? $68 million for the first weekend?"

received a call from Wen Ziren, who said that "Despicable Me" was released and directly won $68 million at the box office in the first weekend!

Wen Ziren on the other end of the phone was very excited: "Yes, $68 million!"

“… Then, hurry up and strive for more films, I said at the beginning that the box office results of "Despicable Me" will shock everyone!"

“… Harris himself didn't expect that..."

Wen Ziren was still a little excited.

This is normal, except for a reborn person like Zhang Junsheng, no one thought that "Despicable Me", an animated feature film with a production cost of only $70 million, would bring such a surprising box office.

Hollywood anime, generally speaking, is very expensive to produce, and even the production cost of "Kung Fu Panda" is as high as more than $160 million!

However, Illumination Entertainment actually spent 70 million to create an anime movie, and it was a big hit!

Especially the anime movie "Food Falling from the Sky" released at the same time has the same direction as "Despicable Me", both of which are family carnival genres...

"Food Falls from the Sky" is produced by Sony Animation, which has a good reputation, but the box office has been crushed!

On the first day of its release on Friday, "Despicable Me" squeezed out the single-day box office champion with a single-day box office of $24.3 million, squeezing "Food from the Sky", which earned $17.2 million on the same day.

At a time when Blue Sky Studios can't produce any powerful works other than "Ice Age", Lighting Entertainment announced to the world with "Despicable Me" that they are the top three animation film companies alongside Pixar Studios and DreamWorks Animation Studios.

Of course, Summit Entertainment's increasingly strong distribution capabilities also account for a large part of the reason!

It was the promotion of Summit Entertainment that led to the success of "Despicable Me".

The publicity and momentum of any movie are necessary, after all, Hollywood is a market competition system, "Despicable Me" is not only overwhelmingly promoted, but the feature film is more straight to the point, that is, how to attract children and how to play!

People don't sell stories - as long as the story is reasonable, it sells character design!

Many people are predicting that "Despicable Me" will become the only CG animation other than DreamWorks and Pixar with a domestic box office of more than 200 million in North America...

More people admired Zhang Junsheng and his acquisition of Lighting Entertainment two years ago...

The news quickly spread back to China, and without saying anything, Yuehua's stock price rose again.