Illumination Entertainment has more than 1,000 employees, and in addition to producing films, it also produces animated short films.

"Family Makeover", "Welcome Day", "Minions", "Banana", Chris has been in Hollywood for so many years, and he still has connections, and he signed a contract with Fox Animation Channel early on, and later, Zhang Junsheng did a streaming media that is burned after reading, and the network copyright of these animations is expensive and burned after reading...

After the broadcast of "Despicable Me", it was very popular in North America.

Immediately aroused the alarm of the original snobbery!

Yes, in North America, there are only three animation production companies with a box office of more than 200 million US dollars: Pixar, Disney and DreamWorks!

Disney has recently indulged in Marvel and live-action movies, the animation business has declined, and Pixar... Hanging force, can't compare...

Comparing DreamWorks' box office this year, the summit surpassed it with a "Despicable Me" plus "Kung Fu Panda 2"!

However, only one movie has come out for Illumination Entertainment, and the follow-up results depend on the results of the second part...

From the perspective of script creation concept, unlike Disney and Pixar, which focus on the story, Illumination Entertainment will focus more on the creation of characters, especially the main characters that the audience focuses on.

"Despicable Me" is a Minion!

Chris directly said to the public that we will never deliberately pursue the ultimate perfection for the animation picture, but will put more energy and financial resources on the key position.

In contrast to the more grandiose Pixar animation style, the lighting never wastes effort and time on other backgrounds or details such as water, hair, leaves, etc.

This concept is not very suitable for creating a status in the rivers and lakes, but the strategy of how fast and good to save can be well combined with Yuehua Animation...

In the future, DreamWorks Animation was acquired, and the two complemented each other, and the top animation production department was completely formed!

……

Chris called and told Zhang Junsheng that the main reason why he was able to control costs - OEM!

I was looking for the animation department of Mac Guff, a French special effects company - France has a tax rebate policy, and films produced in France (including post-production) enjoy a 35% tax rebate...

“… Then you hand over the next work to the Chinese animation company..."

"Of course it's no problem, we can do Kung Fu Panda!"

"Rest assured, it will never be more expensive than France!"

Take a list, it can be regarded as a subsidy, the most important thing is that if "Despicable Me 2" is made into a co-production, there will be more preferential policies that you can enjoy!

It just so happens that the Yuehua Animation branch in Shudu is about to open, and "Despicable Me 2" is perfect as the opening work.

In the past two years, Yuehua has set up animation studio branches in Shuchuan, Songjiang and Yangcheng, and for no other reason, you can enjoy a lot of policy preferences - the policy clearly states that companies engaged in animation production are exempt from corporate income tax!

In addition to tax incentives, there are also local government axe subsidy measures, such as provincial and municipal level enterprise R & D subsidy funds, foreign economic and trade development special funds, industry and product promotion services, etc., these three alone, can get more than 20 million monetary rewards every year!

Zhang Junsheng thought about whether to separate Yuehua Animation and no longer be a listed company, and listed companies have to publish their annual reports every year, this thing is too eye-catching!

called Tian Xiaopeng to inform him, and the latter was still very unhappy...

Tian Xiaopeng was born in Pixar, with his own technical tendencies, and the production of "Kung Fu Panda 2", the hair rendering technology has reached the top in the world!

Yuehua Animation independently developed seven or eight software for the production of "Kung Fu Panda 2", which is also the main reason for the $160 million...

Now let his subordinates do anime like "Despicable Me", he doesn't want to...

Zhang Junsheng was almost speechless: "Lao Tian, the production cost of "Flying House Globe" is 170 million US dollars, purely from the perspective of return on investment, they are not as good as lighting entertainment!"

“… But Pixar's technology..."

"Of course, it is admirable to open up new technologies, but the most important thing in making animation is the return on investment, so you do "The Return of the Great Sage" first... I'm just asking you to divide a part of the people to Shuchuan..."

"Don't just take your own life and the market situation, you have more than 2,000 people under your hands, you have to find food for them!"

“… Okay, the maximum investment in "The Return of the Great Sage" will be 200 million for you!"

Hanging up the phone, Zhang Junsheng sighed, the biggest problem with talking to Tian Xiaopeng is that he always mentions his feelings to you...

……

Lighting Entertainment now has a market value of at least $800 million, and Zhang Junsheng spent less than $300 million to acquire the company.

By the way, I made a phone call to Tim Stone, the executive officer of the Burn After Reading, and asked him to launch the "Minions" game as soon as possible, which is attached to the Burn After Reading banner as the first work of the Burn After Reading game project.

I almost forgot about business, quickly took out my mobile phone, and wrote: "Praise for "Tongtian Empire"! Praise for domestic special effects companies!"

"You may not know that there are as many as 1,055 special effects shots in "Babel Empire", which definitely reaches the level of special effects blockbusters!"

"When "Di Renjie's Heavenly Empire" came out two years ago, our film department was very hesitant, because it was difficult to make a profit, and it would take at least 100 million yuan of investment to achieve the effect in the movie.

"Last year, director Xu Xiake mentioned 'Di Renjie' (23 concept drawings), and then took out "Tongtian Empire", which has the smallest investment, and we calculated it, excluding the salary and the salary of hired employees, at least 180 million is needed, and I gritted my teeth and did it!"

"And according to the highest specifications, I found Liu Tianwang to serve as Di Renjie!"

"Thank you Liu Tianwang, he knows the situation of "Di Renjie", so he only accepted the friendship price..."

Those who do special effects may know that after the United States' "Star Wars" produced in 1977 opened the era of heavy industrial special effects for Hollywood, the gap between the United States and other major film countries was quickly widened. ”

"What are film and television special effects? Broadly speaking, it has a wide range, from pre-makeup photography to post-production and delivery, as long as it achieves special visual effects that cannot be achieved by traditional shooting, it is all included in the category of special effects.

With the development of computer technology, CG special effects provide creators with unlimited imagination space, liberate the minds of filmmakers from the shackles of technology, and establish a new film language style and style. It is conceivable that without CG special effects, there would be no "Terminator", no "2012", no "Transformers Trilogy", no visual shock of "Titanic" and "Avatar", and no "The Matrix"-style narrative structure and philosophy.

It is these images that cannot be achieved by traditional photography that attract a large number of audiences to return to the theater, and it is no exaggeration to say that without CG, there would be no Hollywood blockbusters today. ”

"I always believe that only the United States and China can build their own film industry in the world! Because only these two countries have the broadest market!"

"The production cost of "Tongtian Empire" is 260 million yuan, the publicity cost is 40 million, and the overseas copyright is sold for 8 million US dollars, and we have recovered 80 million investment through game adaptation, peripherals, and patch advertising, if you want to make a profit, the mainland box office needs at least 480 million, whether it can be done or not, I think the audience is satisfied with "Tongtian Empire", and it also proves that it is the right choice to create a domestic heavy industry film. ”

"Come on Chinese movies!"

I checked it, there were no typos, and I uploaded this passage to Weibo.

After Zhang Junsheng's Weibo was issued, it not only attracted netizens to shout "That's right", but also attracted the support of half of the stars in the entertainment industry...

Needless to say, his current status is not at all!

Zhou Xun, Hu Ge, Xu Yan and many other stars have forwarded comments, adding a sentence of 'Come on Chinese movies!'

The scene was very harmonious, and then a big V said, 'Don't talk about those useless things, the 'Empire of Babel' I said is a bad movie!'

The number of likes was quickly put on the front row, and of course Zhang Junsheng noticed it, the name is: Wang Sicong...