Time flies quickly, and it's time for the release of Guoke's annual new flagship mobile phone, and Guoke CEO Carly Fiorina came to the United States with Guoke 5.

"This time we will definitely surpass Apple's iPhone, and Shell 5 will definitely shock the world!"

"Oh, what is the new breakthrough in this year's fruit shell?" Zhou Shi asked curiously

Carly took out a mobile phone, and Zhou Shi looked at it.

"The appearance is good, it's really not worse than the Iphone, but it's not enough!" Zhou Shi

"See if you can turn on and unlock your phone!"

"Oh!" Zhou Shi quickly pressed the power button, lit up the screen, and swiped to unlock it. These operations are similar to everyone, whether it is Android, Andriod and IOS are very similar, and there are no new tricks to play.

"Fingerprint unlock?" Zhou Shi saw the subtitles that appeared on the screen, and then flipped over the phone, and sure enough, there was a square button on the back. I tried it, and sure enough, I couldn't turn on the phone, and then according to the prompts, there were two ways to unlock the graph and password.

"The safety performance of the husk has improved so much?" Zhou Shi

"Of course, we've made a lot of progress this year!It's just that fingerprint recognition is placed in the back and affects the overall beauty of the phone!"

"Is there any solution, why don't you put it in front or to the side, and you can also do it under the screen?"

"If you put it directly below the screen, you can do it, but the size of the screen is limited and it is not easy to adjust. The recognition rate on the side is not high, there are requirements for the thickness of the mobile phone, which does not conform to the direction of the development of thin and light mobile phones, as for the fingerprint recognition technology under the screen, it cannot be done for the time being. Carly explained

"Oh, in this way, will people laugh at the phone for being ugly?" Zhou Shi, fingerprint recognition is really not beautiful.

"Unless we don't use this technology, we can only choose between these options, Apple acquired Authen Tec, a fingerprint recognition company, even if we don't use it now, they will use this technology in the future, it's better for us to do it first." "Carly

"Fingerprint recognition technology was developed by Guoke itself?" Zhou Shi

"No, it's the latest technology from Spreadtrum Communications, and Guoke's chip division is not moving in this direction. "Carly

Zhou Shi set artificial intelligence and unmanned driving technology for Guoke, which has great requirements for graphic image recognition, so he will naturally focus on the development of this demand. And the advantage of Guoke is in the photo and video and video games. After the acquisition of Harman International, AKG headphones have become the standard configuration of Guohu, and Nut Mobile has acquired the **L brand, and the mid-to-high-end products have adopted customized **L headphones. Nuts' Internet cost-effective mobile phone has canceled the standard configuration of headphones, and instead sells accessories on its own official website and major sales platforms for profit.

"Oh, Spreadtrum has developed fingerprint recognition technology?" Zhou Shi

"They started their research very early, after all, they have already recruited more than 10,000 engineers, so why should they make a difference!"

There are more than 10,000 people, Zhou Shi really doesn't know, I really didn't expect it. He didn't interfere much with Spreadtrum, and only put forward one requirement, that is, to maintain his technological leadership and market advantage. He didn't have any requirements for profitability, nor did he have any plans to go public, let alone launch an employee stock ownership plan, allowing them to focus on research and development. It's just that in the past two years, because of the development of husks and nuts, the Sixiang Fund has basically no capital investment. Spreadtrum's development direction is to provide chips for various smart devices, including mobile phones, tablets, TVs, set-top boxes, routers, etc., and will definitely join the MIPS open source chip architecture program in the future, which has attracted wide attention in the industry. Then develop MIPS-based game console chips and various other AI chips.

It can be said that although there are many R&D personnel in Spreadtrum, it is far from enough, and it takes time for engineers and technicians to form combat effectiveness. As for Spreadtrum's development of fingerprint recognition chips, it is normal, because the cooperation with Guoke Nuts can at least ensure that their research and development will not lose money, plus Zhou Shi previously put forward the requirements for the development of fingerprint recognition, facial recognition and other biometric technologies for Guoke Nuts, so ......

"Then it depends on the situation, if the consumer feedback is good, forget it, if the response is not good, it will be promoted towards the screen-to-body ratio, and if the screen-to-body ratio is used to hit Apple's iPhone, it will be better!"

"Well, according to Apple's habits, they are likely to choose a front-facing fingerprint recognition solution, which will inevitably affect the screen-to-body ratio ....." Carly smiled knowingly, this was indeed a good opportunity to hit Apple.

"By the way, will the IPhone sell more than 100 million units this year?" Zhou Shi thought of a very critical question.

"Well, it's very likely. After all, they were close to 90 million last year, but the gap between Guoke and Apple is already very small, our mobile phone sales this fiscal year are 93 million units, and tablets are almost the same as them. However, our mobile phones have a price advantage, and it is likely that they will surpass the sales of the iPhone next year! The sales of the mobile notebook business are not very optimistic because of Microsoft's system problems. "Carly

Husk spends more than twice as much on advertising as Apple, spending more than $2 billion in a fiscal year. Sales still can't surpass it, that's the power of the brand. According to IDC statistics and forecasts, the annual sales of smartphones may exceed 700 million, and the sales of mobile phones may exceed 1.7 billion. If Apple's mobile phone exceeds 100 million, plus the shell, the two sides may occupy 28% of the entire smartphone market.

Nut mobile phone is a natural fiscal year, but although their product line is very rich, but the sales channel is not like the shell, the shell has been sought after by Apple in many places, and is in an advantageous position in the cooperation with operators. Nut mobile phones are not as well-known as Samsung mobile phones, not to mention sales channels, so even if the price is lower and the product line is richer, it is still difficult to surpass the husk and nuts! However, it is said that after increasing e-commerce sales, the sales of nuts in the world have increased greatly. Coupled with the increase in the construction of channels for several consecutive years, the sales of nut mobile phones are likely to explode in the next year.

According to the development of Husk Nuts and Apple, the market share of the three major operating systems can be basically determined, Google Android is likely to be 50 percent, Time Android will definitely exceed 25 percent, Apple IOS 15 percent, and other systems such as Blackberry, Windows Phone and Symbian should be less than 10 percent.

The only pity is that the profit margin of Guoke has fallen sharply this year, which is also the most criticized by Guoke, and it is difficult for investors to understand the investment logic of Guoke. Therefore, even if it has achieved similar results with Apple, because it does not have its own operating system, app stores, and physical experience stores built around the world, it consumes a lot of cash, and the overall profit margin of mobile phones is far less than Apple's. A large part of the profits have been diverted by Time Android, so the market value of Guoke has never exceeded $100 billion.